Prioritization is always an emotional process. In every stage of your startup the prioritization process will and should be different. The goal of this session is to provide you real tools and knowledge to implement on your next priority session.

1. Prioritization is Hell

2. Boaz Katz
@katzboaz
BIZZABO

3. BIZZABO
Know your
CUSTOMERS

4. BIZZABO
Why we need to
PRIORITIZE?

5. BIZZABO
THE RIGHT
Prioritization method

6. BIZZABO
Buy a Feature
Prioritization method
Value vs. Cost/Risk

7. BIZZABO
BUY A FEATURE

8. BIZZABO
VALUE VS. COST/RISK

9. BIZZABO
Shift from
FEATURE VALUE

10. BIZZABO
The
PRODUCT
MANAGER

11. BIZZABO
How PM prioritize his work plan
Customers Inputs
In-Company Inputs
Sales Customer Success Support Surveys
Other PM’s Management Marketing Data & Analytics
PM

12. BIZZABO
$X MRR
Y Active users.
Z actions made.
% of churn
COMPANY GOALS

13. BIZZABO
PRODUCT BUCKETS
40%
Improvements
15%
New Value
30%
Sales
Enablers
15%
Crazy
experiments

14. BIZZABO
Reduce Churn by X%
Increase average deal size
Customers Perceived KPI
PRODUCT KPI

15. BIZZABO
Workplan
is set by the
house

16. BIZZABO
Bucket 1 Bucket 2 Bucket 3
COMPANY GOALS
Goal 1 Goal 2 Goal 3 Goal 4
Product KPI 3 Product KPI 4Product KPI 2Product KPI 1
Feature A
Feature B
Feature C Feature A
Feature D
Feature E
Feature F

17. BIZZABO
BUY-INS

18. BIZZABO
“I got a
DRAFT
of
OUR
prioritization”

19. BIZZABO
PRESENT IT
[ROADMAP]

20. BIZZABO
CHANGE IT
[RoadMAP]

21. BIZZABO
LEARN, LEARN,
LEARN

22. BIZZABO
The Priority Sheets:
bit.ly/1qWkYSl

23. Thank You!