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- 2. Web Evolution • Web 1.0 (static pages) • Web 2.0 (Colaborative Web – prosumer age) • Web 3.0 (semantic Web) July 2013 Social Networks Slide 2 of 53
- 4. Web 2.0 Web 2.0 is the shift to the Internet as platform, and an understanding of the rules to succeed in this new platform. Among others, the most important rule is to develop applications that leverage network effects to become better the more they are used by people taking advantage of the collective intelligence TimO'Reilly (2004) July 2013 Social Networks Slide 4 of 53
- 8. Some Concepts • Social Networks • Social Media • Interoperability July 2013 Social Networks Slide 8 of 53
- 9. Definition • Social Networks “Web‐based services that allow individuals to (1) construct a public or semi‐public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system”. (Boyd & Ellison, 2007) July 2013 Social Networks Slide 9 of 53
- 11. Definition • Social Media Means of interaction using the internet and social networks. As opposed to traditional media, encourages conversation and interaction between users that are not mere consumers / readers / listeners, but also producers and participants in the production of content. July 2013 Social Networks Slide 11 of 53
- 12. The Vision of Students today (2007) July 2013 Social Networks Slide 12 of 30
- 15. Numbers Monthly users – 1.1 Billion Daily users – 665 millions . Total users – Over 500 millions Monthly users – 288 millions . Total users – 500 millions Monthly users – 359 millions July 2013 Social Networks Slide 15 of 53
- 17. Now it’s the age of 45 July 2013 Social Networks Slide 17 of 30
- 31. The use of social networks • To create an online presence and improve the visibility of the company/association/person • To observe the competition/community (what present and future partners/clients say about you) • To communicate with partners, clients, students, colleagues July 2013 Social Networks Slide 31 of 53
- 33. Social Media ‐ Education Promotes • Collaboration in content creation (Wikipedia) • Collective intelligence “Some other eyes will look around, and find the things I've never found.” Malvina Reynolds Increases • Motivation • Participation • Interaction July 2013 Social Networks Slide 33 of 53
- 34. Social Media ‐ New challenges • Personalization • Sharing • Participation • Collaboration July 2013 Social Networks Slide 34 of 53
- 39. Participation • Development of critical thought • Possibility of intervening • Need for involvement • Willingness to help July 2013 Social Networks Slide 39 of 53
- 44. Twitter Targeted to short and instantaneous information (maximum 140 characters) Used to share updates about what you're doing or links of interest. Users follow and are followed Possibility of "retweet", increasing the visibility of information. July 2013 Social Networks Slide 44 of 53
- 45. Google + Target and goals similar to Facebook. Thanks to it being linked to other Google features is a great tool for sharing and to influence the actual content search in Google. A very secure social network with great search options. July 2013 Social Networks Slide 45 of 53
- 47. Planification 5 W’s and one H Why, Who, What, Where, When, How Why Why do I need a new social media strategy? July 2013 Social Networks Slide 47 of 53
- 49. Planification How How they interact? (Applications/contents they use, and how they use them). How do I reach them? (Contents, type of interaction, applications). July 2013 Social Networks Slide 49 of 53
- 50. Planification Where Where are they? (Which networks). When When are they most active? When are they online. When should I interact? July 2013 Social Networks Slide 50 of 53
- 52. Publish in several networks Facebook Twitter Hootsuite LinkedIn Google+ Wordpress July 2013 Social Networks Slide 52 of 53
- 53. Multilevel Diagram Rss Feed Hootsuite All networks Facebook Rss Feed Twitterfeed Twitter LinkedIn July 2013 Social Networks Slide 53 of 53
- 55. Intel – Museum of Me http://www.intel.com/museumofme/r/index.htm 3 de dezembro de 2012 Argumento Interativo Slide 55 de 30
- 56. Lost in val sinestra http://www1.lost‐in‐val‐sinestra.com/ 3 de dezembro de 2012 Argumento Interativo Slide 56 de 30