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Gateway toAmerica
Mexico From macro to micro
Industrial redistribution US Imports Market Share Source: USDOC
Annual Growth* */ Over the same moth last year Source: INEGI  Mexico’s Export Performance
US Non-petrol Imports Source: USDOC Exports as a Growth Driver Market share (January-August 2010)
Trade and legal frameworks FTA Japan The Mexican economy has a GDP of almost 1 trillion dollars, with a population of 112 million. The country’s GDP is expected to reach 1.4 trillion dollars in 2015 (IMF). FTA EU NAFTA NAFTA FTA Honduras El Salvador &  Guatemala FTA Colombia FTA Nicaragua FTA Costa Rica FTA Bolivia MERCOSUR: - Brazil - Argentina - Uruguay - Paraguay FTA Israel FTA Chile ,[object Object]
Preferential Tariff Access to 44 countries.
Automotive business opportunities in three continents (America, Europe, Asia).
Competitive advantages in: High qualified labor force, logistics, low country risk, economic stability, business environment.,[object Object]
Banking sector Sources: Countries' Central Banks and National Statistics Offices, JP Morgan and Global Competitiveness Report 2009
Manufacturing cost comparison  Manufacturing costs: Mexico has a business cost advantage of 18.2% average (of 17 industries) relative to the US (Source: Alix Partners 2009). Source: United States Department of Labor (International Labor Comparisons, 2007) and International Labour Organization (salary history in dollars). Note: Estimates for labor costs per hour for 2008 use 2008 growth rate for labor unit cost (source Global Insight) and the exchange rate at year end.
Ease of doing business Among Latin American Countries, Mexico has the highest ease of doing business (World Bank, Doing Business 2011). Source: Doing Business 2011 – World Bank Group
Mexico is a source of talent that is very attractive for businesses in various sectors. Every year, close to 90,000 students graduate from engineering and technology programs (Source: ANUIES). Source: National Population Council.
Geopolitical position … access to > 60% of World GDP Macroeconomic stability Open economy Healthy banking sector Competitive workforce Business friendly Young and prepared people “Gateway to America” Mexico situation
Is this real? Some examples…
Perception is reality…
Proof: what Volkswagen is doing Source: Volkswagen de México
Natural hedging Buy and manufacture in the “dollar-zone”   to sell in the “dollar-zone”  Natural Hedging
About ProMéxico A snapshot
Soft Landing Ombudsman One stop shop Investor-Aftercare Advise and information What is ProMéxico?
ProMéxico coordinates Public and private sectors What is ProMéxico?

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