Prom strat

1. Promotional Strategy of
Dove
SUBMITTED BY:
DIVYA JAISWAL PGP30018

2. Dove: "Baby" Print Ad

3. Dove: "MELINDA" Print Ad by Ogilvy Sao Paulo

4. Dove: "JENISE" Print Ad by Ogilvy Sao Paulo

5. Dove: "A-CUP" Print Ad by Ogilvy & Mather
Shanghai

6. Dove: "THE CARBON PAPER AD" Print
Ad by TORKE+CC

7. Dove: "THE DOVE AD MAKEOVER" Print
Ad by Ogilvy & Mather London

8. Dove Soap: "VALENTINES DAY" Print Ad
by Ogilvy & Mather London

9. Dove Soap: "CHRISTMAS FOLDOVER"
Print Ad by Ogilvy & Mather London

10. Dove Deodorant: ""Blossom"" Print Ad
by Ogilvy & Mather London

11. Dove Deodorant: ""Real People"" Print
Ad by Ogilvy & Mather London

12. Dove Deodorant: ""Go Fresh"" Print Ad
by Ogilvy & Mather London

13. Dove Deodorant: ""Dove Original""
Print Ad by Ogilvy & Mather London

14. PROMOTIONS

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21. TV ADVERTISEMENTS – VIDEOS EMBEDDED
IN FOLLOWING SLIDES