SAHJAHANPUR,UTTAR PRADESH TRAINING PROGRAMME

2. About Paccific Agro
PACCIFIC AGRO LUCKNOW PVT. LTD Established in the year 2005. We PACCIFIC
AGRO LUCKNOW PVT. LTD. are engaged in the domain of manufacturing and
Supplying of Agro products. However, through the years the company has
consistently delivered industry-leading service in manufacturing and Supplying Bio
Extract Organic Product, High quality Organic Pesticide Products, Organic
Medicinal Herb Plants, Cattle Feed & fresh agricultural products to domestic and
international customers.
Our company is equipped with a proficient team, which comprises of chemists,
quality analysts, research & development experts and marketing personnel. These
personnel have in depth knowledge and process expertise in the relevant industry.
We promise to fulfill the assurance of quality our products and hence we carry out
business in a very professional and ethical manner. We are totally committed to meet
and exceed the expectation of our clients by providing them finest quality products as
well as services. Our team of experts also adhere to stringent product quality
standards, and test the products at various parameters before dispatching them. We
strive hard to sustain the quality in our range of products. The raw materials for our
produce are procured from non-polluted and healthy suburban areas.
Our basic aim is to make agricultural sector self-reliant on the indigenous
products/services/technologies. The intended core business in agricultural and biotech
research and manufacturing of products to help and contribute largely to the farming
community in increasing crop production year after year.

3. About Strength of Paccific Agro in U.P.
level
Branch Offices in Uttar
Pradesh
INDIA
Regional Office
PACCIFIC AGRO INDIA PVT.
LTD.
Nishatganj, Lucknow-226021.
Uttar Pradesh, India.
Phone: +91-8957831928
Email: paccific.agro@gmail.com
Other Location
PACCIFIC AGRO INDIA PVT.
LTD.
Sarif Nagar, Bareilly,
Uttar Pradesh,India.
PACCIFIC AGRO INDIA
PVT. LTD.
Chaubepur
Varanasi
Uttar Pradesh, India.
PACCIFIC AGRO INDIA
PVT. LTD.
Khajanchi Chauraha
Gorakhpur
Uttar Pradesh, India.
PACCIFIC AGRO INDIA PVT.
LTD.
Gunjan Cinema, Dibiyapur
Aurraiya, Uttar Pradesh, India.
Phone: +91-9839052842

4. Further branches opening plan by
management Nov. 2012
Hardoi
Lakhimpur
Sitapur
Sahjahanpur
Pilibhit
Farrukhabad

5. Development Trends of Direct MarketingDevelopment Trends of Direct Marketing
in Hyderabad: A Case Study of “farmerin Hyderabad: A Case Study of “farmer
connected to Agri mart (block level)”connected to Agri mart (block level)”
ProjectProject

6. Report Contents
Introduction
Background of “farmer connected to Agri
mart” project
Condition and problem of “farmer
connected to Agri mart” project
Measure
Conclusion

7. Ⅰ Introduction
Concerning Indian agricultural products market,
significant changes to agricultural products distribution
system, extend of marketing, change of consumers’
needs, food safety issue showed that small farming
under “household contract system could not match
current big market.
This report takes “farmer connected to Agri mart”
project as one type of direct marketing to analyze the
condition, effects and problems of direct marketing. At
last, measures are considered and the trend of direct
marketing in the future will be viewed.

8. Ⅱ Background of “farmer connected
to Agri mart” project
Small scale farming vs. large market
Request of food safety
Boom of Agri mart and competition
Foundation and expansion of farmers’
cooperatives

9. Small farming vs. Large market
Household contract system had improved the production
motivation of farmers, but some defects as following
make farmers unable to act its role as principal
distributor after all.
►small scale and unplanned production
►high-cost with long-distance transportation
► Low education level of farmers: technology,
marketing and information etc.
 As a result, more brokers take part in the distribution
channel that lead high cost and risks to agricultural
products distribution system.

10. Ⅲ Implementation of “farmer
connected to Agri mart” project
In December 2008, together with the Ministry of
Commerce, Ministry of Agriculture proposed “farmer
connected to Agri mart” project. In a word, large super
chain is suggested to cooperate with farmer cooperatives
to collect fresh products directly from farmers. This is
what we called direct marketing.
This project is executed in three main ways as
“farmer+famer cooperative+Agri mart”, “farmer+ Agri
mart”.

11. 1 Overview of “farmer connected
to Agri mart” project
The “farmer connected to Agri mart” project
was conducted districtwide in 11 provinces
over 22 places in November, 2012 first,
absorbing 5 lacks company investment, 38
agricultural products branded, 38 certified
agricultural products achieved and the direct
marketing revenue has reached 12 crores by
end of 2013. In this way, farmer cooperative
and Agri mart are expanding their
partnerships rapidly.

13. 2 Advantage of “farmer connected
to Agri mart” project
Compared with traditional agricultural distribution
system, “farmer connected to Agri mart” project is to
overcome the shortcoming of increasing distribution costs
caused by long distribution channel with many distribution
principals participated, and to solutes the food safety issue.
By company with farmer cooperative directly to collect
agricultural goods instead of wholesale market, super can
realize the improvement of efficient logistics as well as
complement information sharing, and can understand the
dynamics of the market both supply and demand timely so
as to achieve order farming system.

14. Wholesale market near to farmer
cooperative office and plantation place

15. 4 problems for “farmer connected to Agri
mart” project
Conflicts between the supply of “One Village (towns)
One Product” and the demand of diversified product of
agri mart. Items of vegetable products required by large
agri mart are generally more than 40, but most of
farmer cooperatives are developed on the base of “One
Village (towns) One Product” project that can’t meet the
requirements of the agri mart.

16. 5 Measure
Ensuring continued support of cooperatives and policies
related to the “farmer connected agri mart” project,
especially, the execution tax policy and commerce
registration. Moreover, financial assistance, new
legislation in time and construction of facilities are
required to improve the effect of the “farmer connected
agri mart” project.
Agri mart as a long-term business strategy should
cooperate with farmer cooperatives actively. As a
partnership supply some technical guidance, marketing
knowledge and of course some common sense on goods so
as to make farmer cooperatives fully understand and
support the needs of agri marts.

17. Ⅳ Conclusion
In current India, by utilizing the function of farmer
cooperatives and agri mart, fresh agricultural products
direct marketing supplements the peasant farming,
improves the efficiency of distribution by shortening
distribution channels, increases farmers’ income and
creates quality control system and so on.
However, direct marketing is facing various problems such
as lack of relevant policies, less awareness of direct
marketing that in some degree bring limit to its
development. In particular, the relationship between
farmers and agri mart is unstable with various factors.
By challenging and developing, direct marketing
movement will go on further in the future.

18. Thanks