17. Which CMS fits best?
http://www.careerrevolution.co.uk
18.
19. A few things to consider when choosing
Open Source (GPL) vs. Commercial or Subscription based
Functionality - what do you want the site to do for you
Your web designer/developers CMS experience
21. What else can a CMS do?
http://30tocure30.files.wordpress.com
22.
23. Just a few features
Photo Gallery eCommerce
Directories
Blog
Reservation Management
Forums
Real Estate Listing Management
Multi-lingual
Contact Relationship Management (CRM)
29. Strategy One
Custom Design
‣ Work with your designer/developer to create
custom templates that meet your functional and
brand requirements
30. Strategy One
Custom Design
‣ Work with your designer/developer to create
custom templates that meet your functional and
brand requirements
Pros
✓ Your brand and functional requirements are
easily achieved
✓ Unique online brand
31. Strategy One
Custom Design
‣ Work with your designer/developer to create
custom templates that meet your functional and
brand requirements
Pros
✓ Your brand and functional requirements are
easily achieved
✓ Unique online brand
Cons
• More expensive design / development costs
34. Strategy Two
Pre-built Template
‣ Use a pre-built template and rebrand to your
company needs
Pros
✓ Cost effective
✓ Sometimes useful tools built into templates
35. Strategy Two
Pre-built Template
‣ Use a pre-built template and rebrand to your
company needs
Pros
✓ Cost effective
✓ Sometimes useful tools built into templates
Cons
• Functionality usually fits but not guaranteed
• Non-unique online brand
77. Why use an Email Service Provider?
http://www.viperstrike.com
78.
79.
80. Improved Deliverability (SPAM)
Email Service Providers (ESPs) have relationships
with major Internet Service Providers (ISPs).
ESPs provide tools to create, manage, and measure
your newsletter campaigns and contact lists.
Sender ID and SPF compliance.
81.
82. Factors that Effect Deliverability
SPAM Score
Contact List Maintenance
White and Black Lists
Email Design
Message Content (including subject lines)
105. Growing your Contact List
You’re an expert at something
• write about a helpful service or product that you are an
expert at and make it a PDF available upon newsletter
subscription (ie. 10-Step Guide to...).
106. Growing your Contact List
You’re an expert at something
• write about a helpful service or product that you are an
expert at and make it a PDF available upon newsletter
subscription (ie. 10-Step Guide to...).
Advertise yourself Offline
• through print advertising promote the value of your
newsletters and point the URL to your signup page.
107. Growing your Contact List
You’re an expert at something
• write about a helpful service or product that you are an
expert at and make it a PDF available upon newsletter
subscription (ie. 10-Step Guide to...).
Advertise yourself Offline
• through print advertising promote the value of your
newsletters and point the URL to your signup page.
Strong Website Call-to-Actions
• have prominent areas on your site that allow users to
either instantly provide their email address or link to a
newsletter signup page.
108. Growing your Contact List
You’re an expert at something
• write about a helpful service or product that you are an
expert at and make it a PDF available upon newsletter
subscription (ie. 10-Step Guide to...).
Advertise yourself Offline
• through print advertising promote the value of your
newsletters and point the URL to your signup page.
Strong Website Call-to-Actions
• have prominent areas on your site that allow users to
either instantly provide their email address or link to a
newsletter signup page.
Social Media
• promote the value of your newsletters on Twitter,
Facebook, Linkedin with direct links to your signup page.
116. Closing Tips on Email Marketing
Use an Email Service Provider
117. Closing Tips on Email Marketing
Use an Email Service Provider
Be Conscience of Deliverability
118. Closing Tips on Email Marketing
Use an Email Service Provider
Be Conscience of Deliverability
Maintain Relevant Content and Good Design
119. Closing Tips on Email Marketing
Use an Email Service Provider
Be Conscience of Deliverability
Maintain Relevant Content and Good Design
Grow and Maintain your Contact Lists
