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Our Community
Marketing Program™
                Presented by ProPrinters
                    1 877 614 7746




 Paradigm Partners Inc Confidential and
           Copyright 2011
Community Advertising
 7,000 Community Chambers of Commerce's in the
  U.S

 A Typical Community Has : 200-1,000 B2C’s


 A Typical B2C Spends: $5,000 to $30,000 on
  Advertising

 Total Community Advertising: $1 Million to $12
  Million

 Advertising: Coupon Mailers, Promotions, Mobile,
           Paradigm Partners Inc Confidential and Copyright 2011
  Bill Board, Newspaper, Magazine, Web
B2C Advertisers
 Pizza                                     Retail Mall
 Quick Serve                               Dry Cleaner
 C Store                                   Fitness Center
 Grocery                                   Medical Clinic
 Pharmacy                                  Hospital
 Bank                                      Sports Team
 Credit Union                              Salon
 Car Dealer                                Law Firm
 Auto Parts                                Education
 Package Goods MFG                         Financial Services
 Utility                                   Restaurant
 Insurance                                 Phone/Cable/Internet
 Building Supply                           Real Estate
 Construction                              Dental
 Chiropractor


          Paradigm Partners Inc Confidential and Copyright 2011
Community Fundraising
 Community has 20-40 Sports Teams between
  the High School Teams/Clubs can K-8
  Community Teams/Clubs
 Team/Club generally run 2 Fundraisers a year
 Total Fundraisers Per Year: 40 to 80
 Raise $5,000 to $100,000 Per Fundraiser
 Sell 4 Fundraisers: $20,000 to $400,000




             Paradigm Partners Inc Confidential and
                       Copyright 2011
Community Merchandise
 Community Chamber Population Range:
 10,000
 to 60,000

 Conservative Population: 5%-20% Buy


 Average Merchandise Annual Purchases: $30


 Total Merchandise Potential: $15,000 to
 $60,000
           Paradigm Partners Inc Confidential and Copyright 2011
Community Sales Opportunity
 10% of Advertising or $100,000 to $1,200,000


 Sell 4 Fundraisers: Earn $20,000 to $400,000


 Merchandise Sales: $30,000


 Total Community Sales: $150,000 to $1,630,000


 3 Communities: $450,000 - $4,890,000


 6 Communities: $900,000 - $9,780,000
         Paradigm Partners Inc Confidential and Copyright 2011
Other Community Sales
            Benefits
 Easier Access to Decision Makers


 Personal Involvement in the Community


 Shorter Sales Cycle and Easier Repeat Sales


 More Open to New and Better Ideas


 35% Plus Margins

         Paradigm Partners Inc Confidential and Copyright 2011
Our Community Marketing
            Programs
1)    Our Community Calendar™
2)    Our Community TrafficTicket Direct Mail Program™
3)    Our Community LithoDecoder Direct Mail Program™
4)    Our Community Bingo Direct Mail Program™
5)    Our Community Gift Card Direct Mail Program™
6)    Our Community Mobile Program™
7)    Our Community Merchandise Program™
8)    Our Community Gift Card Purchase/Quote/Mtg
      Program ™
9)    Our Community Collect Game Program ™
10)   Our Community Coupon Card Program ™
              Paradigm Partners Inc Confidential and Copyright 2011
#1 Our
Community
 Calendar™
#2 Our Community
TrafficTicket Direct Mail
       Program™




  Paradigm Partners Inc Confidential and Copyright 2011
Traffic Builder Decoder
        Examples




 Paradigm Partners Inc Confidential and Copyright 2011
#3 Our Community LithoDecoder
      Direct Mail Program
* Hidden Image printed on material        APPLICATIONS:
       * User visits website         WEB, TV, DIGITAL SIGNAGE,
   * User completes registration     JUMBOTRON, KIOSK, PRINT,
   * User decodes WebDecoder®          APPAREL, PACKAGING




  WebDecoder ® game piece            WebDecoder ® being decoded
LithoDecoder Filter




Paradigm Partners Inc Confidential and Copyright 2011
#4 Our Community Bingo
Program™




     Paradigm Partners Inc Confidential and Copyright 2011
#5 Our Community Gift Card
    Direct Mail Program




     Paradigm Partners Inc Confidential and Copyright 2011
# 6 Our Community
Mobile Program™


   Text Messaging
      QR Code
   Mobile Website
    Text Surveys




           Paradigm Partners Inc Confidential and Copyright 2011
#7 Our Community Merchandise Store™




       Paradigm Partners Confidential and Copyright 2011
8 Our Community Gift Card Program™




        Paradigm Partners Inc Confidential and Copyright 2011
Ad Example




Paradigm Partners Inc Confidential and Copyright 2011
#9 Our Community Collect
         Game
Collect and Win Game
             Board
 Game Board Back   Game Board Front
Game Ticket Inside
Game Ticket Back Game Ticket
            Front
#10 Our Community Coupon Card
Postcard/One Piece Mailer
Door Hanger
In Vehicle Merchandise
Our Community Fundraiser
           Programs
1) Our Community Braman Gift Card
     Fundrasier Program™
2)   Our Community OPOLY Fundraiser
     Program™
3)   Our Community Popcorn Fundrasier
     Program ™
4)   Our Community 365 School Fundraiser
     Program™
5)   Our Community Coupon Card Fundraiser
     Program™
           Paradigm Partners Inc Confidential and Copyright 2011
#1 Our Community Braman Gift Card
       Fundraising Program™




        Paradigm Partners Inc Confidential and Copyright 2011
#2 Our Community-OPOLY
  Fundraising Program™




    Paradigm Partners Inc Confidential and Copyright 2011
OPOLY Game Sales Profit
                          Game
                         Sell Price
             Ad                           Advertising
 Game                     $35.00                            Game Cost     Proceeds
            Rate                            Sales
Quantity                Total Profit                         Estimate     Estimate
            Avg.


  500      $150.00      $17,500.00          $8,250.00       $20,269.50    $5,480.50
  750      $200.00      $26,250.00         $11,000.00       $24,293.25   $12,956.75
 1,000     $300.00      $35,000.00         $16,500.00       $25,177.50   $26,322.50
 2,500     $450.00      $87,500.00         $24,750.00       $43,545.00   $68,705.00
 5,000     $600.00     $175,000.00         $33,000.00       $72,672.50   $135,327.50




                Paradigm Partners Inc Confidential and Copyright 2011
#3 Our
Community
 Popcorn
Fundraiser
 Program™

 Consumer Price $10

 Organization Cost $5

 You earn $5 per sale


                        Paradigm Partners Inc Confidential and Copyright 2011
Email Marketing Fundraising
               Program™


     You Earn
        35%
   of the $20 or
   $25 Sell Price

  No Set Up Cost

Just Send Email Out




                      Paradigm Partners Inc Confidential and Copyright 2011
Free Website




Paradigm Partners Inc Confidential and Copyright 2011
#5 Our Community Coupon Card
    Fundraising Program™




      Paradigm Partners Confidential and Copyright 2011
Promotion Calendar
Timing       Promotion   Merchandis                          Fundraiser
                             e
 Q1            Bingo        Yes                                    365
 Q2         TrafficTicke    Yes                                  Popcorn
                  t
 Q3           Web/Mobi                     Yes                    Opoly
              Decoder
 Q4           Calendar                     Yes                   Coupon
                                                                  Card


         Paradigm Partners Inc Confidential and Copyright 2011

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Our community marketing program ppt 10 7-11

  • 1. Our Community Marketing Program™ Presented by ProPrinters 1 877 614 7746 Paradigm Partners Inc Confidential and Copyright 2011
  • 2. Community Advertising  7,000 Community Chambers of Commerce's in the U.S  A Typical Community Has : 200-1,000 B2C’s  A Typical B2C Spends: $5,000 to $30,000 on Advertising  Total Community Advertising: $1 Million to $12 Million  Advertising: Coupon Mailers, Promotions, Mobile, Paradigm Partners Inc Confidential and Copyright 2011 Bill Board, Newspaper, Magazine, Web
  • 3. B2C Advertisers  Pizza  Retail Mall  Quick Serve  Dry Cleaner  C Store  Fitness Center  Grocery  Medical Clinic  Pharmacy  Hospital  Bank  Sports Team  Credit Union  Salon  Car Dealer  Law Firm  Auto Parts  Education  Package Goods MFG  Financial Services  Utility  Restaurant  Insurance  Phone/Cable/Internet  Building Supply  Real Estate  Construction  Dental  Chiropractor Paradigm Partners Inc Confidential and Copyright 2011
  • 4. Community Fundraising  Community has 20-40 Sports Teams between the High School Teams/Clubs can K-8 Community Teams/Clubs  Team/Club generally run 2 Fundraisers a year  Total Fundraisers Per Year: 40 to 80  Raise $5,000 to $100,000 Per Fundraiser  Sell 4 Fundraisers: $20,000 to $400,000 Paradigm Partners Inc Confidential and Copyright 2011
  • 5. Community Merchandise  Community Chamber Population Range: 10,000 to 60,000  Conservative Population: 5%-20% Buy  Average Merchandise Annual Purchases: $30  Total Merchandise Potential: $15,000 to $60,000 Paradigm Partners Inc Confidential and Copyright 2011
  • 6. Community Sales Opportunity  10% of Advertising or $100,000 to $1,200,000  Sell 4 Fundraisers: Earn $20,000 to $400,000  Merchandise Sales: $30,000  Total Community Sales: $150,000 to $1,630,000  3 Communities: $450,000 - $4,890,000  6 Communities: $900,000 - $9,780,000 Paradigm Partners Inc Confidential and Copyright 2011
  • 7. Other Community Sales Benefits  Easier Access to Decision Makers  Personal Involvement in the Community  Shorter Sales Cycle and Easier Repeat Sales  More Open to New and Better Ideas  35% Plus Margins Paradigm Partners Inc Confidential and Copyright 2011
  • 8. Our Community Marketing Programs 1) Our Community Calendar™ 2) Our Community TrafficTicket Direct Mail Program™ 3) Our Community LithoDecoder Direct Mail Program™ 4) Our Community Bingo Direct Mail Program™ 5) Our Community Gift Card Direct Mail Program™ 6) Our Community Mobile Program™ 7) Our Community Merchandise Program™ 8) Our Community Gift Card Purchase/Quote/Mtg Program ™ 9) Our Community Collect Game Program ™ 10) Our Community Coupon Card Program ™ Paradigm Partners Inc Confidential and Copyright 2011
  • 10. #2 Our Community TrafficTicket Direct Mail Program™ Paradigm Partners Inc Confidential and Copyright 2011
  • 11. Traffic Builder Decoder Examples Paradigm Partners Inc Confidential and Copyright 2011
  • 12. #3 Our Community LithoDecoder Direct Mail Program * Hidden Image printed on material APPLICATIONS: * User visits website WEB, TV, DIGITAL SIGNAGE, * User completes registration JUMBOTRON, KIOSK, PRINT, * User decodes WebDecoder® APPAREL, PACKAGING WebDecoder ® game piece WebDecoder ® being decoded
  • 13. LithoDecoder Filter Paradigm Partners Inc Confidential and Copyright 2011
  • 14. #4 Our Community Bingo Program™ Paradigm Partners Inc Confidential and Copyright 2011
  • 15. #5 Our Community Gift Card Direct Mail Program Paradigm Partners Inc Confidential and Copyright 2011
  • 16. # 6 Our Community Mobile Program™ Text Messaging QR Code Mobile Website Text Surveys Paradigm Partners Inc Confidential and Copyright 2011
  • 17. #7 Our Community Merchandise Store™ Paradigm Partners Confidential and Copyright 2011
  • 18. 8 Our Community Gift Card Program™ Paradigm Partners Inc Confidential and Copyright 2011
  • 19. Ad Example Paradigm Partners Inc Confidential and Copyright 2011
  • 20. #9 Our Community Collect Game
  • 21. Collect and Win Game Board Game Board Back Game Board Front
  • 23. Game Ticket Back Game Ticket Front
  • 24. #10 Our Community Coupon Card
  • 28. Our Community Fundraiser Programs 1) Our Community Braman Gift Card Fundrasier Program™ 2) Our Community OPOLY Fundraiser Program™ 3) Our Community Popcorn Fundrasier Program ™ 4) Our Community 365 School Fundraiser Program™ 5) Our Community Coupon Card Fundraiser Program™ Paradigm Partners Inc Confidential and Copyright 2011
  • 29. #1 Our Community Braman Gift Card Fundraising Program™ Paradigm Partners Inc Confidential and Copyright 2011
  • 30. #2 Our Community-OPOLY Fundraising Program™ Paradigm Partners Inc Confidential and Copyright 2011
  • 31. OPOLY Game Sales Profit Game Sell Price Ad Advertising Game $35.00 Game Cost Proceeds Rate Sales Quantity Total Profit Estimate Estimate Avg. 500 $150.00 $17,500.00 $8,250.00 $20,269.50 $5,480.50 750 $200.00 $26,250.00 $11,000.00 $24,293.25 $12,956.75 1,000 $300.00 $35,000.00 $16,500.00 $25,177.50 $26,322.50 2,500 $450.00 $87,500.00 $24,750.00 $43,545.00 $68,705.00 5,000 $600.00 $175,000.00 $33,000.00 $72,672.50 $135,327.50 Paradigm Partners Inc Confidential and Copyright 2011
  • 32. #3 Our Community Popcorn Fundraiser Program™ Consumer Price $10 Organization Cost $5 You earn $5 per sale Paradigm Partners Inc Confidential and Copyright 2011
  • 33. Email Marketing Fundraising Program™ You Earn 35% of the $20 or $25 Sell Price No Set Up Cost Just Send Email Out Paradigm Partners Inc Confidential and Copyright 2011
  • 34. Free Website Paradigm Partners Inc Confidential and Copyright 2011
  • 35. #5 Our Community Coupon Card Fundraising Program™ Paradigm Partners Confidential and Copyright 2011
  • 36. Promotion Calendar Timing Promotion Merchandis Fundraiser e Q1 Bingo Yes 365 Q2 TrafficTicke Yes Popcorn t Q3 Web/Mobi Yes Opoly Decoder Q4 Calendar Yes Coupon Card Paradigm Partners Inc Confidential and Copyright 2011