Google Analytics. Google Analytics allows you to track your traffic and create goals you want customers to complete. For example, making a purchase could be a goal. You could then analyze what pages and traffic sources are leading to this goal.

1. Shopify in 21 Days Lesson 12: Tracking with Google
Analytics
proshopifystores.com/p/shopify-in-21-days-tracking-google.html
Watch Video At: https://youtu.be/OocbfW81mmM
Setting Up Google Analytics for Shopify
Creating a Google Account. You can't use Google Analytics without a general Google
Account. Either login to your account or create a new one at myaccount.google.com.
you may need to verify your account with a code via text message.
Creating a Analytics Account. Next once you have a google account head over to
analytics.google.com, from here you will create your first property and view. A
property is just a domain that you want to analyze and a view is like a section or piece
of that data. Once you add your website info, the default "All Website Data" view will
also be created.
Implementing Google Analytics on Shopify. Now that the property is setup up their
is a bit of code that you need to add to your site. Start by going to the Admin section
on Google analytics. Under properties look for Tracking Info>Tracking Code. Here
you'll find the Global Site Tag code. Copy and paste the code, head over to your
Shopify panel under Sales Channels>Online Store>Preferences. Scroll down to the
Google Analytics and paste in your code. Save your settings, your all setup!
1/3

2. Watch Video At: https://youtu.be/QH54b8BB65M
Creating Goals and Tracking
Creating a New Goal. Navigate to your property and in the view section click on the
"Goals" section, press the button to create a new goal.
Goal Templates. There are four template categories revenue, acquisition, inquiries,
and engagement. To measure revenue we can track how many visitors make a
purchase and how they flowed through the website.
Funnel Tracking. By turning on funnel tracking and entering the steps as a user
checks out you'll be able to see where buyers are abandoning their purchase and
make improvements.
Assigning Value. You can also assign a dollar value to a goal conversion, this can be a
calculated value or estimated based on industry averages. For example, you could
place a dollar value on a new email subscription based on projected revenue.
Actionable Steps
1. Sign up for Google Analytics and create a property for your Shopify store.
2. Add the tracking code to your Shopify store.
3. Explore the goal section and add any relevant goals you want to track.
2/3

3. Tomorrow's Lesson
Shopify Free Traffic Generation
3/3