Creating Product Pages. The process for creating digital products is quite different from physical products, this lesson teaches how to do both quickly and easily.

1. Shopify in 21 Days - Lesson 7: Creating Product Pages
proshopifystores.com/p/shopify-in-21-days-creating-product.html
Physical Products
Title, Description, and Image. Each product you add will need an optimized title and
description. It is important to use the keywords that users will most likely be searching
for when looking for your product. A great image is also important especially if you are
selling used or vintage items. For new items your wholesale supplier should allow the
use of their product photos.
Price, Comparison Price, Cost Per Item. You'll also need to add your price and if
you'd like you can also set a comparison price. I would avoid that as most consumers
don't put much stock into that anymore. Here you can also add a Cost Per Item, this is
important as it is the basis for many tax calculations. The Cost Per Item is the amount
it cost for you to acquire each item wholesale. For example, if you bought 100 units
for $6300 that would be Cost Per Item of $63.
Inventory, SKUs, and UPC Codes. Depending on what sort of inventory system you
have you can add your own SKU or use a UPC code. You can enter one or both for
each product. Then you would enter the amount of items available and whether or not
you'll allow customers to make purchases when you are out of stock.
Shipping. Here is where you'll add the weight of the product, where it ships from and
the fulfillment method.
Actionable Steps
1. Add your physical products to your store. If your not sure what products you'll be
selling yet, you can add some fake products just to test out the process. Later we will
go over designing your store and adding categories and sub-categories of products.
Digital Products
Creating a Digital Product Page. Creating a digital product is fairly similar to creating
a physical one on Shopify. The main differences being that there will be no need to
track inventory, enter any shipping info, or a cost per item.
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2. Uploading the Digital File. To allow your customers to automatically have access to
their Digital Product you'll need to install an app. Once the Digital Downloads app is
installed, you can back to the product page and click the "More Actions" drop down
menu. From there click "Add Digital Attachment." Once uploaded your file will be able
to be downloaded once a customer purchases it. You can use zip files for any large
packages which may contain more than one file.
Actionable Steps
1. Add your Digital Products to your store. If you plan on selling digital products you
can add them to your store now. Remember to create compelling and keyword rich
descriptions and titles.
Tomorrow's Lesson
Importing Drop-ship Products with Oberlo
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