How to choose lighting for your business?
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The document discusses key considerations for lighting in retail businesses, including using different types of lighting like accent, task, decorative, and ambient lighting to set mood, guide customers, and enhance experience. It emphasizes choosing the right color temperature (warm or cool lighting), color rendering index to show accurate colors, and lumens or brightness level for tasks. Proper lighting design is important to attract customers and showcase products effectively in a retail space.
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How to choose lighting for your business?
- 1. HOW TO CHOOSE LIGHTING FOR RETAIL BUSINESS prosourcepower.com
- 2. Lighting can set the mood and atmosphere, guides shoppers to key areas, and provides an overall backdrop for enhanced customer experience. WHY RETAIL LIGHTING IS IMPORTANT TO YOUR BUSINESS? prosourcepower.com
- 5. ACCENT LIGHTING Accent lighting is used to make products pop and add a sense of importance. Various types of accent lighting are used to draw shoppers to particular areas in your store, such as products within shelving and nook displays, in windows, and on walls. prosourcepower.com
- 6. TASK LIGHTING Task lighting is used to light up areas where more lighting is needed for certain tasks such as store checkout counters, dressing rooms, service desks, and back office areas. Contrast is also important, and a poorly positioned light source may cause contrast reduction, resulting in loss of visibility. prosourcepower.com
- 7. DECORATIVE LIGHTING Decorative lighting is used to set the mood and define the style of your store brand, can be achieved by using a fixture with a certain aesthetic, such as a chandelier, set of pendant lights, or sleek track system. It also fulfills the need of either the accent, task, or ambient lighting. prosourcepower.com
- 8. AMBIENT LIGHTING Ambient lighting seals the breaches between the lighting used to highlight displays, counters, corners, and shelving. The main objective of ambient retail store lighting is to make customers feel welcome and comfortable in the space to provide enough light to safely explore the entire store. prosourcepower.com
- 10. Appears soft and intimate Works well for relaxing settings like boutiques and spas Has a low colour temperature, typically in the 2000K - 3000K range Appears brighter and crisper Works well for clinical settings like hospitals Has a high colour temperature, in the 5000K+ threshold COOL LIGHTING WARM LIGHTING prosourcepower.com
- 11. CHOOSE THE RIGHT COLOUR RENDERING INDEX prosourcepower.com
- 12. CRI stands for color rendering index. It basically shows us how the colors appear of various objects in comparison with an ideal or natural light source. High color rendering index LED lights dramatically improve the appearance of products by allowing colors to appear clear, vivid and distinguishable all while consuming significantly less energy. 92% 0 100 More CRI the better prosourcepower.com
- 14. Brightness is measured in lumens. Watts is the energy consumed for producing lumens. More lumens = More light LED is the best option available. It produces 1600 lumens at 22 W, whereas the incandescent bulbs produce the same lumens at 100 watts. prosourcepower.com
- 15. Designing a retail lighting scheme involves many factors suc as bulbs of varying types, colors, and brightness along with an array of fixtures to create accent, task, decorative, and ambient lighting . prosourcepower.com