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Similaire à Consumer Snapshot - February 2014 (15)
Consumer Snapshot - February 2014
- 2. february 2014
sentiment
strategy
shopper security
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or
future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
www.ProsperDiscovery.com
© 2014, Prosper®
- 3. sentiment
very confident/confident in chances for a strong economy
{adults 1
8+}
consumer confidence
45%
43.2%
40%
35%
New Year optimism falls in February, with 38.2%
confident/very confident in chances for a strong economy
38.2%
38.0%
30%
28.3%
13 month summary
current reading ends three consecutive months of
increase for this indicator, settling back into the high 30%
zone that’s very familiar to consumers
25%
20%
Source: Monthly Consumer Survey
www.ProsperDiscovery.com
© 2014, Prosper®
- 4. sentiment
very confident/confident in chances for a strong economy
{adults 1
8+}
consumer confidence
60%
New Year optimism falls in February, with 38.2%
confident/very confident in chances for a strong economy
50%
40%
13 month summary
current reading ends three consecutive months of
increase for this indicator, settling back into the high 30%
zone that’s very familiar to consumers
30%
20%
the new normal?
confidence has certainly picked up since the recession,
but fails to come close to pre-recession sentiment
(Feb-07 = 53.2%)
10%
0%
Feb-07 Feb-08 Feb-09 Feb-10 Feb-11 Feb-12 Feb-13 Feb-14
Source: Monthly Consumer Survey
sentiment seems to be stuck in a holding pattern,
signaling cautious, budget-minded spending
www.ProsperDiscovery.com
© 2014, Prosper®
- 5. strategy
practicality & focus on needs
{adults 1
8+}
60%
55%
practicality perks up
51.8%
50.7%
50%
year-over-year, pragmatic purchase intentions are up slightly
45%
40%
practicality toward purchasing (44.4%) increases
nearly 3 points from January (41.8%)
44.4%
43.0%
focus on necessities sharpens as well…
more than half (51.8%) narrow in on just whey they
need when at the store, rising two points from January
(49.6%) and up slightly compared to Feb-1 (50.7%)
3
35%
30%
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
Source: Monthly Consumer Survey
www.ProsperDiscovery.com
© 2014, Prosper®
- 6. strategy
financial plans over the next 3 months
{adults 1
8+}
Feb-12
Feb-13
practicality perks up
Feb-14
practicality toward purchasing (44.4%) increases
nearly 3 points from January (41.8%)
Pay down debt
38.4%
year-over-year, pragmatic purchase intentions are up slightly
focus on necessities sharpens as well…
more than half (51.8%) narrow in on just whey they
need when at the store, rising two points from January
(49.6%) and up slightly compared to Feb-1 (50.7%)
3
Decrease overall spending
32.9%
saving, not spending?
Increase savings
plans increase savings (32.3%) and pay down debt
(38.4%) reach highest levels since early 2009
32.3%
0%
10%
20%
30%
40%
50%
Source: Monthly Consumer Survey
www.ProsperDiscovery.com
© 2014, Prosper®
- 7. shopper security
shopper security score
{adults 1
8+}
Amazon
1
75.6
Prosper Shopper Security Score®
Best Buy
monitors level of confidence in personal and financial
security when making purchases at select national retailers
Walmart
score is indexed to the group average for adults 1
8+
(pegged at 100.0)
100.4
Amazon.com garners most confidence
Kohl's
department stores seem to score lower on average
Macy's
Walmart vs. Target = no contest
JCPenney
Target
on For bes …
58.4
0.0
50.0
100.0
150.0
200.0
Amazon Sets The Standard For Shopper Security
While Target Struggles
Source: Monthly Consumer Survey
www.ProsperDiscovery.com
© 2014, Prosper®
