Are Americans happy with their health? Do fast food establishments affect happiness with health? Who exercises and counts calories? Find out!

1. Special Report:
Health, Happiness & Fast Food
March 2012
8,716 respondents participated in the February Monthly
Consumer Survey, conducted 2/1-2/8/2012.
BIGinsight™
400 W. Wilson Bridge Rd.
Suite 200
Worthington, OH 43085
Ph: 614-846-0146

2. Are you happy with your health?
Are you happy with…?
(Adults 18+, Happy/Totally Happy)
Over half of consumers
Relationships w/ family (53.9%) are happy or
Relationships w/ friends
totally happy with their
health. Although
Home life
Americans are happier
Neighborhood about other things in life
Religion/faith
(family, friends, home
life), Happiness with
House/apartment/condo
Health trumps
Love life Happiness at Work and
Health
Happiness with the
Government.
Work life
Government
0% 10% 20% 30% 40% 50% 60% 70% 80%
Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716
© 2012, Prosper®

3. Happiness with Health Varies Based on Frequented
Fast Food Establishments
Totally Happy/Happy with Health
among select Fast Food customers
Adults 18+
Chick fil A
Subway
Arby's
Wendy's
Burger King
Taco Bell
KFC
McDonald's
46% 48% 50% 52% 54% 56% 58% 60%
Consumers who eat at Chick fil A, Subway, Arby’s or Wendy’s most often are more
happy with their health than the general population. Burger King, Taco Bell, KFC and
McDonald’s customers are less happy.
Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716
© 2012, Prosper®

4. Can burgers, burritos and BBQ chicken bring about UNhappiness?
Totally Unhappy/Unhappy with Health
among select Fast Food customers
Adults 18+
McDonald's
Taco Bell
Wendy's
Burger King
KFC
Subway
Chick fil A
Arby's
0% 5% 10% 15% 20% 25% 30%
Those who frequent McDonald’s aren’t the only consumers who are unhappy or totally
unhappy with their health. Over 1 in 5 consumers overall say they are at odds with their
wellbeing.
Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716
© 2012, Prosper®

5. Fast Food Customers Happier with Health Also More Likely to Have
Healthier Lifestyles
Exercise Regularly
among select Fast Food customers
Adults 18+
Subway
Chick fil A
Arby's
Taco Bell
Wendy's
Burger King
KFC
McDonald's
0% 10% 20% 30% 40% 50% 60%
Those who purchase fast food from Subway most often are more likely to exercise
regularly, while those who eat at McDonald’s are least likely. Perhaps consumers
should start jogging to their favorite fast food locations…
Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716
© 2012, Prosper®

6. Calorie Counting
Watching Calorie Intake
among select Fast Food customers
Adults 18+
Chick fil A
Arby's
Subway
KFC
Wendy's
McDonald's
Taco Bell
Burger King
0% 10% 20% 30% 40% 50% 60%
Chick fil A patrons are the most likely to report they are watching calories, likely
meaning waffle fries are a treat rather than the normal lunch routine. Those who
frequent Burger King appear the least concerned with counting calories.
Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716
© 2012, Prosper®

7. Who are these fast food frequenters?
Kentucky
Burger Chick Fried
McDonald's Wendy's Subway King Taco Bell fil A Arby's Chicken
Male 44.0% 45.8% 49.3% 58.6% 51.4% 31.7% 46.8% 53.5%
Female 56.0% 54.2% 50.7% 41.4% 48.6% 68.3% 53.2% 46.5%
Average Age 44.5 46.0 45.5 48.0 41.8 40.8 51.0 48.0
Married 51.2% 53.0% 50.3% 50.6% 45.7% 58.8% 59.6% 53.8%
Single 24.8% 22.6% 24.8% 24.0% 28.0% 23.8% 14.0% 25.2%
Average
$56,916 $60,468 $62,346 $52,958 $55,698 $72,767 $53,681 $60,525
Income
Those who visit Chick fil A most often for Fast Food are generally younger and
have higher household incomes. They are also primarily female.
Taco Bell appears to have more single clientele while Burger King and Arby’s are
visited most often by those with lower incomes.
Source: BIGinsight™ Monthly Consumer Survey, FEB-12, N=8,716
© 2012, Prosper®

8. Contact
For media inquiries:
Pam Goodfellow, Consumer Insights Director
pam@biginsight.com
Chrissy Wissinger, Senior Manager, Communications
chrissy@biginsight.com
614-846-0146
www.BIGinsight.com
Disclaimer
BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a
Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data
gathered or obtained from any source; the present or future methodology employed in producing statistics; or the data
and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
© 2012, Prosper®