2. The rise in Global internet access
According to Internet World Stats, since 2000, internet access has increased over 444%
• Dec. 2000 only 5.9% of the world was using the internet
• By 2010, 28.7% of the world using the internet
• Africa has increased 2,357% but the total number over
internet users is less than half of the total North America
internet users
• Asia has the most internet users with 825,094,396;
3 times the amount of North America internet users
Image courtesy of Werner Vogels' Weblog
3. Internet Users by World Regions/Languages
Asia might have the largest percent of internet users, English is the top
language used on the web at 27.3% with China following with 22.6%
(One language was assigned in this sample, even though people are bilingual or multilingual)
Image and information courtesy of Internet World Stats
4. Internet Languages
English vs. Chinese
Internet was an America Creation
Chinese predicted to past English Language in 3 to
5 years
Chinese grew 36 M users last year
Only 91M
difference
between English
and Chinese
Asia makes up
42% of the total
internet users
growing at
1,277.4%
North America is
only 13.5%
internet users and
growing at
281.2%
Infographic courtsey of TheNewWeb.com
6. Time World spends on Social Networking Sites
"Social networks and blogs are the most popular online category when ranked by average time
spent in December, followed by online games and instant messaging." (Nielsenwire.)
The total hours is recorded over a month
Image courtesy of NielsenWire
7. Most popular Social Media Site in the World
According to Google Ad Planner,
Facebook is the most popular site
in the world
760,000,000,000 page views
590,000,000 active users
Image courtesy of Facebook
9. World Regions Facebook index
To find the
facebook index:
Total Facebook
Users/Total
Internet Users
North America
highest
percentage
of internet users
on Facebook
Facebook might
have the most
users of SNS, but
it is not as
popular in Asia
Image and information courtesy of Internet World Stats
10. Other Popular Social Media
YouTube.com Wikipedia.org Blogspot.com Twitter.com
490 M Users 260 M Users 210 M Users 89 M Users
92 B Page Views 6.4 B Page Views 4.8 B Page Views 5.3 B Page Views
Information courtesy of Google Ad Planner
Images courtesy of Youtube, Wikipedia, Blogspot and Twitter
11. Social Network Sites
List of popular SNSs different countries use (as of February 2010)
Australia China
80% of pop. on internet 31.6% of pop. on internet
(49 % of Oceania internet users) (11% of Asia internet users)
Facebook- 58.1% (Australia's internet QQ- 40.5% (China's internet pop.)
pop.) Youku -21%
YouTube -39.3% 51 -2.3%
Twitter -5.9%
Canada France
77.7% of pop. on internet 68.9% of pop. on internet
(7.62 % of North America internet users) (5.9 % of Europe internet users)
Facebook - 53.4% (Canada's Facebook - 51.5% (France's
internet pop.) internet pop.)
YouTube -45.8% YouTube -35.9%
Flickr - 4% blogspot -10.3%
Information courtesy of Brian Solis and Google Ad Planner
12. Social Network Sites
List of popular SNSs different countries use (as of February 2010)
Germany
79.1% of pop. on internet
(8% of Europe internet users)
YouTube- 35.3% (Germany's internet
pop.)
Facebook -35.3%
blogspot -7.8%
Italy
51.7% of pop. on internet
(3.7 % of Europe internet users)
Facebook - 53.4% (Canada's
internet pop.)
YouTube -45.8%
blogspot -14.5%
13. Social Network Sites (Con't)
List of popular SNSs different countries use (as of February 2010)
Russia United Kingdom
42% of pop. on internet 82.5% of pop. on internet
(12.6% of Europe internet users) (10.8% of Europe internet users)
V knotake - 46% (Russia's internet pop.) Facebook - 48.5% (UK's internet pop.)
odonklassniki -21.7% YouTube - 33%
LiveJournal -11% Twitter- 6%
Spain United States
62.6% of pop. on internet 77.4% of pop. on internet
(6.1% of Europe internet users) (90.1% of North America internet users)
Facebook - 41% (Spain's internet Facebook - 54.3% (US internet pop.)
pop.) YouTube - 36.7%
tuenti -15% MySpace - 6.9%
Wordpress -8.2%
Information courtesy of Brian Solis and Google Ad Planner
15. Blogging Worldwide
Worldwide 346 m read blogs
184 m started their own blogs
1. South Korea - 92% of pop. blog 6. Russia - 71%
2. Philippines - 90% 7. UK - 66%
3. China - 88% 8. Australia - 62%
4. Italy - 79% 9. USA - 60%
5. France & Spain - 78% 10. Germany - 55%
Asia leads the way when it comes to blogging where more than 70% of the
population have their own blogs
16. Types of Blogs Used Globally
When you read blogs, which of the
following topics do you read most often?
Image and information courtesy of Universal McCann
17. Use of Social Media Platforms
Survey question: "Thinking about using the internet, which of
the following have you ever done?
Image and information courtesy of Universal McCann
18. Trends of Platform Use: 2006-2008
Survey question: Thinking of your internet use, which of the
following have you ever done?
Image and information courtesy of Universal McCann
19. Research Resources
(2010, June 30). Internet Usage Statistics; The Internet Big Picture [Web Database]. Retrieved from
http://www.internetworldstats.com/stats.htm
(2010, June 30). Internet World Users by Language [Web Database]. Retrieved from
http://www.internetworldstats.com/stats7.htm
Google Ad Planner. (2010, December). Ad Planner Top 1000 Sites [Web Database]. Retrieved from
http://www.google.com/adplanner/static/top1000/
NielsenWire. (2010, January 22). Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82%
Year over Year [Web Blog]. Retrieved from http://blog.nielsen.com/nielsenwire/global/led-by-facebook-
twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/
Solis, B. (2010, February 10).The State of Social Media Around the World 2010 [Web Blog]. Retrieved from
http://www.briansolis.com/2010/02/the-internationalization-of-social-media/ -- map of social networks/
Teeghman, D. (2011, January 2). Chinese To Be Most Popular Language on Internet [News Blog].
Retrieved from http://news.discovery.com/tech/chinese-to-be-most-popular-language-on-internet.html
Universal McCann. (2011, January 24). Power to the People - Social Media Tracker Wave 3. Retrieved from
http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3.
Wikipedia. (2011, January 24). World Population [Web Database]. Retrieved from
http://en.wikipedia.org/wiki/World_populationWiki
