PRSA Ethics Month Tweet Chat — PR as Corporate Ethical Conscience

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html

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2011-09-27 to 2011-09-27 71 contributors
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@jlomas7: RT @KeithTrivitt: RT @arthury: #PRSA Ethics Month concludes Thursday w/ FREE webinar on social media ethics. Join us at 1
pm ET http://t.co/R9Xjtd6i #PRethics
September 27, 2011, 1:14 am

@KeithTrivitt: RT @prsa: Should #PR be the ethical conscience of a company? Give us your thoughts during #PRethics chat. 3pm ET Tues
September 27, 2011, 1:57 am

@PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us!
September 27, 2011, 1:00 pm

@AU_PRSSA: RT @PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us!

@KeithTrivitt: Discuss the state of ethics in #PR RT @prsa: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR.
Join us!

@DuffyGroupLLC: PRSA tweeted something that we are proud to follow #PRethics PR ethics is important, you must be honest, and
upfront with the public..

@jangles: RT @PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us!

@ColorbarsNtwk: Join @PRSA for #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR.

@FriendsofEbonie: @Egghead_NYU----> @RT @ColorbarsNtwk: Join @PRSA for #PRethics chat returns at 3pm ET TODAY. Discuss the
state of ethics in #PR.

@PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY

@OmalleyHansen: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET
TODAY

1 of 17 9/28/2011 11:23 AM


@krislemons: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET
TODAY

@krislemons: RT @PRSA Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY
#untj4460

@cherylpmleung: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET
TODAY

@msmedia: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY

@gomezdm: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY

@PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY

@PRSAPhilly: RT @PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY

@gchesman: RT @prsa: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY

@LAVISISLIFE: RT @PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY

@KeithTrivitt: #PRethics chat starts at 3pm ET TODAY! RT @prsa: Should #PR firms be their clients’ ethics managers? Tell us at
#PRethics chat. 3pm ET TODAY

@chillygal: PR ethics discussion continues today: “@PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat.
3pm ET TODAY”

@PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us!

@PRSACentralCA: RT @PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us!

@JRTheOneandOnly: RT @KeithTrivitt: #PRethics chat starts at 3pm ET TODAY! RT @prsa: Should #PR firms be their clients’ ethics
managers? Tell us at #PRethics chat. 3pm ET TODAY

2 of 17 9/28/2011 11:23 AM


@jacogallarde: RT @PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us!

@PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!

@KABagley: Join in friends~~> “@PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!”

@MoStatePRSSA: Join in friends~~> “@PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!”

@prbizdaily: RT @prsa: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!

@socialmediaCMO: RT @prsa: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!

@arthury: Should #PR firms advise their clients’ on ethics? Weigh in on #PRethics chat TODAY at 3 p.m. ET. #PRSA

@JasMollica: RT @arthury: Should #PR firms advise their clients’ on ethics? Weigh in on #PRethics chat TODAY at 3 p.m. ET. #PRSA

@EmmasReallyTall: RT @PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!

@BrookeUSC: RT @PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!

@PaigeTwillmann: Hey PR majors #PSUCOMM4206.. RT @PRSA We’ll be discussing building trust btw brands & consumers at 3pm ET
TODAY. Hashtag: #PRethics Join us!

@PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms

@EAHolz: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms

@BTaylor_PR: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms

@JensenMoore: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms

3 of 17 9/28/2011 11:23 AM


@PRSA: #PRethics chat starts in 15 minutes (3pm ET). Are you ready? #PRSA

@KeithTrivitt: Should #PR firms be the ethical conscience of their clients? Discuss during @prsa #PRethics chat at 3pm ET

@JRTheOneandOnly: RT @KeithTrivitt: Should #PR firms be the ethical conscience of their clients? Discuss during @prsa #PRethics chat
at 3pm ET

@KeithTrivitt: @sportmarketing1 @PRSA Great question. Hope you will ask that question about 5 minutes during #PRethics chat

@criticalmention: #PRethics @PRSA firms should be ethically conscience of clients. Ethical issues can damage both your & your clients
rep. & trust #PR

@jgombita: Final #PRethics chat! RT @KeithTrivitt: Should #PR firms be the ethical conscience of clients? Discuss during @prsa
#PRethics chat at 3pm ET

@PRSA: Hi, this is Deb Silverman, chair of PRSA's Board of Ethics and Professional Standards. I'll be leading today's #PRethics chat.
#PRethics

@PRSA: Today's chat will focus on building trust between brands and consumers using ethical comms. First Q coming up now . #PRethics

@KeithTrivitt: We're live! RT @prsa This is Deb Silverman, chair of PRSA's Board of Ethics & Professional Standards. I'll be leading today's
#PRethics chat

@DanniJEvents: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms

@PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics

@KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. It's #PRethics chat, hosted by #PRSA

@fiuprssa: RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics

@ThinkBluePR: Q1. In my opinion, social media is a great way to build trust btw brands & consumers. It's all about transparency.
#PRethics #PRSA

4 of 17 9/28/2011 11:23 AM


@KeithTrivitt: Openness in brand comms, IMO. Openness btw both parties RT @prsa What is the best way to build trust between brands
and consumers? #PRethics

@CarolinaMadrid: Honesty - as difficult as it may be at times. RT @PRSA: Q1. What is the best way to build trust between brands and
consumers? #PRethics

@PRSA: @ThinkBluePR Good point. Can you give an example? #PRethics

@jangles: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. It's #PRethics chat, hosted by #PRSA

@jfouts: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. It's #PRethics chat, hosted by #PRSA

@KeithTrivitt: @carolinamadrid Interesting pt re difficulty of honesty when representing brands. Do u find this more on agency or in-house
side? #PRethics

@slbeatty: I'm here to listen and learn. #mnprsa #PRethics

@KeithTrivitt: RT @carolinamadrid: Honesty - as difficult as it may be at times. RT @PRSA. What is best way 2 build trust btw brands &
consumers? #PRethics

@ThinkBluePR: @PRSA Sure. Q1. @IBM our social media policy states we always identify ourselves as IBMers on social netwks.
#PRethics http://t.co/xTHSAgMs

@MinnesotaPRSA: RT @slbeatty: I'm here to listen and learn. #mnprsa #PRethics

@KeithTrivitt: @jangles Good to have you on today's #PRethics chat, Neville! Always happy when your voice is part of the discussion

@j_braner: Quality and reliability RT: @PRSA "Q1. What's the best way to build trust between brands and consumers?" #PRethics

@KeithTrivitt: RT @thinkbluepr @IBM our social media policy states we always identify ourselves as IBMers on social netwks. #PRethics
http://t.co/D1DNsgkX

@PRSA: @ThinkBluePR Excellent example, and completely in keeping with our Code of Ethics, which mentions honesty. #PRethics

5 of 17 9/28/2011 11:23 AM


@SPRA_wpunj: Follow @PRSA to take part in their #PRethics chat going on now! #pr

@Fiskey: Being upfront about what each wants - the brand & the consumer relationship (Q1) #prethics

@PRSA: @j_braner Yes, high quality goods and services are key. #PRethics

@rachaelpeli: RT @CarolinaMadrid: Honesty - as difficult as it may be at times. RT @PRSA: Q1. What is the best way to build trust
between brands and consumers? #PRethics

@shari_blalock: RT @PRSA Q1. Continuous and straightforward communication between both entities #PRethics

@ThinkBluePR: Q1. Certain industries in the marketplace are dealing with a lack of consumer trust, so the ethical way is the only way in
PR. #PRethics

@jgombita: A1. Simple: Don't lie. Don't spin. Ensure the organizational narrative is honest and that communication is frequent.
#PRethics

@PRSA: @Fiskey Good point! Honesty and disclosure of information, as our Code states. #PRethics

@EmmasReallyTall: RT @ThinkBluePR: Q1. Certain industries in the marketplace are dealing with a lack of consumer trust, so the ethical
way is the only way in PR. #PRethics

@CarolinaMadrid: @KeithTrivitt More on agency, since there may be inside-culture disconnects w/ clients, more struggle for transparency
#PRethics

@criticalmention: @Fiskey Great answer! Part of being honest to the consumer is delivering a product/service you believe in and works!
#PRethics

@sportmarketing1: #PRethics @prsa are PR consultants/agencies guardians/Protectors to clients or moral benchmark for social/societal
norms/traditions?

@PRSA: @ThinkBluePR Which industries , do you think, are dealing with consumer trust issues, more than others right now? #PRethics

@KeithTrivitt: RT @prsa: @ThinkBluePR Which industries , do you think, are dealing with consumer trust issues, more than others right
now? #PRethics

6 of 17 9/28/2011 11:23 AM


@CarolinaMadrid: @KeithTrivitt What do your experiences tell you, Keith? #PRethics

@KeithTrivitt: RT @jgombita: A1. Simple: Don't lie. Don't spin. Ensure the organizational narrative is honest and that communication is
frequent. #PRethics

@jgombita: @KeithTrivitt @prsa @ThinkBluePR nuclear power. Gun manufacturers. Cigarette makers. Shall I go on? #PRethics

@KeithTrivitt: @carolinamadrid I'd have to agree with your assessment. Having multiple clients w/ multiple conflicts of interest can cause
#PRethics issues

@KeithTrivitt: @carolinamadrid I've worked both sides. Agency in past & in-house now (at @PRSA). Ability to focus on 1 org def helps re
#PRethics

@jgombita: @sportmarketing1 @prsa of course. They are also responsible for making sure all staff brush their teeth and floss. :-)
#PRethics

@prCarrS: Honesty & transparency, yes. Also? Taking action on their concerns. Fix what's wrong & tell them it was done. Or can't be
fixed. #PRethics

@ThinkBluePR: @PRSA Q1. I think to some degree every industry is dealing with consumer trust bc consumers are more connected &
curious. #PRethics

@danielledrolet: RT @KeithTrivitt: RT @jgombita: A1. Simple: Don't lie. Don't spin. Ensure the organizational narrative is honest and that
communication is frequent. #PRethics

@PRSA: @ThinkBluePR Yes, especially in this economy. #PRethics

@CarolinaMadrid: RT @KeithTrivitt: @carolinamadrid I've worked both sides. Agency in past & in-house now (at @PRSA). Ability to focus
on 1 org def helps re #PRethics

@jgombita: A1. Oh! Based on the recent #tiff11 screening of @thenfb's Pink Ribbons, Inc., pharmaceutical companies & cosmetic
manufacturers. #PRethics

@KeithTrivitt: @danielledrolet Great to see you on the chat, Danielle! Thanks for sharing your perspective on #PRethics

@tsarzar: Consistency, honesty and feedback RT @PRSA Q1. What is the best way to build trust between brands and consumers?
#PRethics

7 of 17 9/28/2011 11:23 AM



@PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics

@afblair: RT @jgombita: A1. Simple: Don't lie. Don't spin. Ensure the organizational narrative is honest and that communication is
frequent. #PRethics

@KeithTrivitt: Yep RT @tsarzar: Consistency, honesty and feedback RT @PRSA Q1. What is the best way to build trust between brands
and consumers? #PRethics

@KeithTrivitt: RT @prsa: Q2. Journalism is facing plagiarism issues (see: http://t.co/Elvrk0AU) How does #PR avoid same fate?
#PRethics

@Inthezone23: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate?
#PRethics

@CarolinaMadrid: @KeithTrivitt I can see how how being fully committed to only one "client" would improve #PRethics

@msmedia: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics

@PRSA: @bworden That's great! I also have my code card, too. #PRethics

@JRTheOneandOnly: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate?
#PRethics

@prCarrS: Q2: Teaching what plagiarism is in college & reminding ourselves constantly. So much PR comm is re-tooled it can be easy to
slip. #prethics

@PRSA: Can you draw parallels between plagiarism in the PR classroom and in the PR workplace? #PRethics

@msmedia: RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics

@eRaffield: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. It's #PRethics chat, hosted by #PRSA

8 of 17 9/28/2011 11:23 AM


@PRSA: @prCarrS I agree that teaching what plagiarism is to college students is helpful? #PRethics

@ThinkBluePR: We are inundated with massive amounts of data daily and there's nothing new under the sun but its how you tell the story
in PR. #PRethics

@prCarrS: @PRSA I had a prof who said there is 1 original piece of writing in PR & the rest has just been tailored to fit another audience.
#prethics

@criticalmention: Q2: @PRSA #PRethics - it all goes back to honesty, be honest to yourself, your product, your clients and yes, even the
competition #PR

@PRSA: Let's move to Q3. Should #PR be the ethical conscience of a company? Why or why not? #PRethics

@PRPalPaul: A2: Giving credit to sources is easiest thing to do. It should be second nature. W/so many media, impossible not to get
caught. #PRethics

@ThinkBluePR: @PRSA Q3. I think to some degree yes, but it really is about the corporate character of what the company itself stands
for. #PRethics

@PRSA: @prCarrS Your prof has a point! #PRethics

@KeithTrivitt: Biggest question, IMO RT @prsa: Let's move to Q3. Should #PR be the ethical conscience of a company? Why or why not?
#PRethics

@prCarrS: Q3 Not *the* ethical conscience of a company. Ethics should run throughout & be part of the culture. #prethics #pr

@PRSA: @prCarrS How can ethics become part of the corporate culture? Suggestions? #PRethics

@AdvertGirl: PR should champion company conscience but it can't be sole voice. RT @PRSA: Q3. Should #PR be the ethical conscience of a
company? #PREthics

@PRSA: @AdvertGirl Right! Top management needs to be part of the conversation about ethics. #PRethics

@prCarrS: @PRSA Accountability at every level is a good start to having strong ethics at every level, then becomes part of culture.
#prethics #pr

9 of 17 9/28/2011 11:23 AM


@PRPalPaul: A3: without a doubt PR is ethical conscience of company. Ties to corporate reputation directly. #PREthics

@PRSA: @prCarrS That's a good point! Accountability is key. #PRethics

@KeithTrivitt: RT @prcarrs: Q3 Not *the* ethical conscience of a company. Ethics should run throughout & be part of the culture.
#prethics

@ThinkBluePR: Q3. @ #IBM our CMO Jon Iwata (@coastw) says that corporate character is the purpose of the enterprise. http://t.co
/zr0i2nEQ #PRethics

@prCarrS: A3: The trick is that every part of your company/org should be able to represent which includes being ethical every day.
#prethics

@KeithTrivitt: The #PRethics chat Q3 on whether #PR should be ethical conscience of a company is drawing lots of great responses. Big
debate in PR biz

@prCarrS: I also may believe in unicorns. #prethics

@sportmarketing1: #PRethics recent comment by well respected UK news broadcast journalist suggests journalism now a trade more
than opinion forming culture

@PRSA: @ThinkBluePR Your CMO has it right! That attitude will permeate throughout the organization. #PRethics

@PRSA: @AdvertGirl True - which other departments should be involved? #PRethics

@PRSA: @prCarrS Yes, good point. Do they have the experience or knowledge of ethics, though? #PRethics

@AdvertGirl: @PRSA PR is the voice of the company; all of the "actions" must be done with ethics in order to create an ethical culture.
#PRethics

@jgombita: Think it's preferable to say that PR should "counsel" re: company conscience/ethics, rather than "champion" @AdvertGirl
@PRSA #PRethics

@prCarrS: @PRSA I'm in a faith-based health system which has a very strong code of ethics, so it's a must-have for our folks. #PRethics
#PR

@CarolinaMadrid: RT @jgombita: Think it's preferable to say that PR should "counsel" re: company conscience/ethics, rather than

10 of 17 9/28/2011 11:23 AM


"champion" @AdvertGirl @PRSA #PRethics

@PRSA: @prCarrS That's good to hear! How does your system's code compare to the PRSA code? #PRethics

@KeithTrivitt: RT @jgombita: Preferable to say that PR should "counsel" re: company conscience/ethics, rather than "champion"
@AdvertGirl @PRSA #PRethics

@jgombita: Favorited! RT @prCarrS: I also may believe in unicorns. #prethics

@prCarrS: @PRSA That doesn't me we don't counsel often. The PRSA code syncs with ours, which makes it easy to work here :)
#PRethics #PR

@PRSA: @prCarrS That's good! Always interesting to hear from orgs about their ethical codes. #PRethics

@jkaysee: @PRSA Just deliver on the brand promise & we R through :) Thought #PRethics were dead! :-(

@KeithTrivitt: Question for #PRethics chatters: DoPR ethics in corporate sector differ from that at agencies? Or are core values the
same?

@PRSA: Q4. What role should #PR firms play in patrolling a client's ethical transgressions? #PRethics

@JessBayerDC: RT @PRSA: Q4. What role should #PR firms play in patrolling a client's ethical transgressions? #PRethics

@KelByrd: @KeithTrivitt Agency ethics cover more issues re: representing more than one entity #PRethics

@PRSA: @KelByrd So it can be challenging for a PR agency to maintain high ethical standards? #PRethics

@jgombita: @AdvertGirl would stick w/ "counsel." Part of PR's job: gathering various opinions of stakeholders/monitoring/COUMSELLING
C-suite. #PRethics

@jgombita: @AdvertGirl would stick w/ "counsel." Part of PR's job: gathering various opinions of stakeholders/monitoring/COUNSELLING
C-suite. #PRethics

@AdvertGirl: Ethics for the agency or clients? RT @PRSA: @KelByrd So it can be challenging for a PR agency to maintain high ethical
standards? #PRethics

11 of 17 9/28/2011 11:23 AM



@KeithTrivitt: @kelbyrd Good point. Back in my agency days, I remember that struggle of managing multiple client issues. Tough any day
of wk #PRethics

@PRSA: @AdvertGirl Both. Can you think of a PR agency that wanted to be ethical, but had a tough time convincing its client? #PRethics

@AdvertGirl: @jgombita Sometimes counsel, sometimes reflect, I think. Can lean more 1 way than other for corp communications vs PR
agency. #PRethics

@KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines #PRethics cc @AdvertGirl

@prCarrS: Seems that the ethics are most effective when they are layered. #PRSA ethics as personal code, then agency/org as another
layer #PRethics

@PRSA: @KelByrd Why do you think that's the case? #PRethics

@tsarzar: #PR pract should belong to an industry org like @PRSA . @PRSA: Q2. Journalism... plagiarism issues How does #PR avoid same
fate? #PRethics"

@jgombita: @AdvertGirl perhaps. But pretty hard to put "reflect" in the job description. Rather nebulous, especially in regards to ethics.
#PRethics

@AdvertGirl: Agree. Always vet. Guide when poss. RT @KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines
#PRethics

@PRSA: @prCarrS That sounds like a feasible approach. What about the rest of you? #PRethics

@KeithTrivitt: RT @prcarrs: Ethics are most effective when they are layered. #PRSA ethics as personal code, then agency/org as another
layer #PRethics

@KeithTrivitt: Quick synopsis of #PRethics chat: Differences btw agency & corp #PR ethics. Diff layers & nuance factor into PR pros'
decisions

@KelByrd: @PRSA Because agency employees represent themselves, the agency and their clients, which are often multiple businesses
#PRethics

@AdvertGirl: RT @KeithTrivitt: Quick synopsis of #PRethics chat: Differences btw agency & corp #PR ethics. Diff layers & nuance factor

12 of 17 9/28/2011 11:23 AM


into PR pros' decisions

@prCarrS: @KelByrd Do most agencies vet the clients' ethics before taking them on? #PRethics

@AdvertGirl: As an agency, we only take on clients we can believe in -- but their ethical cultures are all unique. #PRethics

@sportmarketing1: #PRethics DoPR ethics in corporate sector differ from that at agencies? Or are core values the same?nValues are
values period! Golden rule!

@KelByrd: @prCarrS In my experience it is not standard, but should be. RT Do most agencies vet the clients' ethics before taking them
on? #PRethics

@PRSA: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics

@criticalmention: @PRSA #PRethics Rather than patrol a client's activity to see if they are ethical, a pr agency should act as a guide

@KeithTrivitt: Final question. Weigh in w/ your thoughts RT @prsa: Q5. State of #PRethics: Going up, down or sideways? What do you
think? #PRethics

@KelByrd: @PRSA Q5. Going sideways and up: being reviewed and reconsidered/rewritten, with rapid increase in social media
use/representation #PRethics

@KeithTrivitt: RT @criticalmention: @PRSA #PRethics Rather than patrol a client's activity to see if they are ethical, a pr agency should
act as a guide

@prCarrS: RT @KelByrd Going sideways & up: being reviewed & reconsidered/rewritten, with rapid increase in social media
use/representation #PRethics

@KelByrd: RT @criticalmention: @PRSA #PRethics Rather than patrol a client's activity to see if they are ethical, a PR agency should act
as a guide.

@KeithTrivitt: @kelbyrd The effect of social media on #PRethics is spot-on. Big changes in how we think of ethics in PR & efforts from
@PRSA to advise PR

@prCarrS: Having the ethical foundation *should* make dealing w big changes easier. May not, always, but it should. #PRethics

@JasMollica: RT @KeithTrivitt: RT @criticalmention: @PRSA #PRethics Rather than patrol a client's activity to see if they are ethical, a pr

13 of 17 9/28/2011 11:23 AM


agency should act as a guide

@KelByrd: RT @KeithTrivitt: @KelByrd The effect of social media on #PRethics is spot-on. Big changes in how we think of ethics & efforts
from @PRSA

@PRSAPDXMetro: Up and sideways thanks to the changing environment. RT @prsa: Q5. State of #PRethics: Going up, down or
sideways? What do you think?

@PRSA: Do you think ethical guidelines are still being created for social media? #PRethics

@tsarzar: Agree. RT @KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines #PRethics

@KelByrd: @PRSA Daily RT @PRSA Do you think ethical guidelines are still being created for social media? #PRethics

@AdvertGirl: Going up - - thanks to constant scrutiny of #SM! RT @PRSA: Q5. State of #PRethics: Going up, down or sideways? What do
you think? #PRethics

@prCarrS: Shouldn't be incorporated into SM guidelines? RT @PRSA: Do you think ethical guidelines are still being created for social
media? #PRethics

@KeithTrivitt: @prsa Deb, can you give #PRethics chatters idea of how PRSA regularly updates its Code of Ethics to reflect changes, such
as social media?

@PRSA: @KelByrd Can you think of an example? #PRethics

@jkaysee: @PRSA Social media is about democracy. Difficult to control. Still, there is a need for stringent measures to regulate
cyberspace #PRethics

@tartagliaden: RT @PRSA: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics

@webdivadesign: RT @PRSA: Do you think ethical guidelines are still being created for social media? #PRethics

@PRSA: @KeithTrivitt Our Board of Ethics is continually working on new professional standards advisories to accompany our Code.
#PRethics

@KeithTrivitt: If wondering, @PRSA frequently updates its Code of Ethics to reflect industry changes, such as social media http://ow.ly
/6GzVb #PRethics

14 of 17 9/28/2011 11:23 AM



@kjellfish: If you're in the PR world, good conversation going on @prsa #PRethics

@KelByrd: RT @KeithTrivitt: @PRSA frequently updates its Code of Ethics to reflect industry changes, such as social media http://ow.ly
/6GzVb #PRethics

@KeithTrivitt: See here: http://ow.ly/6GzVb RT @prsa #PRSA is continually working on new professional standards advisories 2
accompany our Code #PRethics

@PRSA: @KeithTrivitt Check out our ethics webinar on social media - Thursday at 1 p.m. Eastern. #PRethics

@tsarzar: Our industry's changing rapidly, we're falling short on keeping up with the changes at the moment. @PRSA: Q5. State of
#PRethics:

@PRSA: @tsarzar Yes, it's definitely a challenge to keep pace! #PRethics

@Alex_iLLium: Norms seem to change rapidly, it ultimately comes down to accountability; RTs are plagiarized daily @PRSA guidelines-
social media? #PRethics

@sportmarketing1: @PRSA #PRethics has there ever been necessity for guidelines in open forum debate?nThe platforms for
uncensored/voice of people negates Q?

@KeithTrivitt: Register here: http://ow.ly/6GAaz RT @prsa: @KeithTrivitt Check out our ethics webinar on social media - Thursday at 1pm
ET #PRethics

@KeithTrivitt: Looks like @PRSA #PRethics chat is wrapped up. We'll have a transcript and recap on PRSA.org tomorrow. Thanks for
great discussion!

@KelByrd: RT @KeithTrivitt Register here: http://ow.ly/6GAaz RT @PRSA Check out our ethics webinar on social media - Thursday at 1pm
ET #PRethics

@PRSA: Thanks to all who participated in a great #PRethics chat today. We'll have a transcript & recap on PRSA.org tomorrow.

@tsarzar: @Alex_iLLium @PRSA #PRethics , SoMe plagiarism:u can't control everything. What u can control, u must, thus,need for
#PRethics guidelines

@tsarzar: I always enjoy it! Thanks @PRSA: Thanks to all who participated #PRethics chat today. We'll have a transcript & recap on

15 of 17 9/28/2011 11:23 AM


PRSA.org tomorrow.

@Alex_iLLium: You're right, we cant control but the raw feedback is crucial to generating insights into markets @tsarzar @PRSA
@criticalmention #PRethics

@ArianaGom: @Jocy_Torres “@PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/1JWhgqEm) How does #PR avoid same
fate? #PRethics”

@ArianaGom: RT @PRSA: Let's move to Q3. Should #PR be the ethical conscience of a company? Why or why not? #PRethics

@Alex_iLLium: Its the inherent responsibly shared by all those using social M to represent in an ethical manner @tsarzar @PRSA
#PRethics @criticalmention

@missnicolebell: RT @KeithTrivitt: The #PRethics chat Q3 on whether #PR should be ethical conscience of a company is drawing lots of
great responses. Big debate in PR biz

@tsarzar: @Alex_iLLium: agreed, but too subjective to assume that "all" will assume "inherent responsibility" in #PRethics. @PRSA
@criticalmention

@criticalmention: @tsarzar @Alex_iLLium Both good points. All those representing others using social media SHOULD represent in an
ethical manner #PRethics

@Alex_iLLium: Leadership in the Age of Transparency http://t.co/WUa2z5nZ @HarvardBiz -along with this comes ethical SM
@criticalmention @tsarzar #PRethics

@SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel. #PRethics
@PRSA

@JDFierro: RT @SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as
counsel. #PRethics @PRSA

@Alex_iLLium: Ethics and transparency are a key factors in corporate survival, esp with SM-it wont take long to notice @criticalmention
@tsarzar #PRethics

@jenniferpbrown: +1 RT @SuperDU Should #PR be conscience of a business? No. But that does not absolve it of its responsibilities as

@katiericco: RT @SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as

16 of 17 9/28/2011 11:23 AM



@TheRealJCullen: #PRethics I don't think ethics are being considered by most users of social media. Organizations, hopefully.
September 27, 2011, 10:26 pm

@TheRealJCullen: #PRethics building relationships has to be founded in dialogic communication. Know what your customers want.
September 27, 2011, 10:27 pm

@ewittke: RT @SuperDU Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel.
#PRethics
September 27, 2011, 10:51 pm

@ewittke: RT @TheRealJCullen #PRethics building relationships has to be founded in dialogic communication. Know what your customers
want.
September 27, 2011, 11:23 pm

@ewittke: RT @Alex_iLLium Ethics and transparency are a key factors in corporate survival, esp with SM-it wont take long to notice
#PRethics
September 27, 2011, 11:25 pm

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17 of 17 9/28/2011 11:23 AM

PRSA Ethics Month Tweet Chat — PR as Corporate Ethical Conscience

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PRSA Ethics Month Tweet Chat — PR as Corporate Ethical Conscience