develop an effective online presence with social media. A presentation to Professional Women at Britcham in Indonesia

1. About me…

2. now let’s talk about you ...

3. “We are CEOs of our own companies:
Me Inc.
To be in business today, our most
important job is to be head marketer
for the brand called You.”
- Tom Peters
http://www.fastcompany.com/magazine/10/brandyou.html
From Issue 10 | August 1997

4. WE
(you and me)
ARE ALL
BRANDS

5. • What are you doing to enhance
YOUR BRAND?
• What do you want YOUR BRAND
to reflect?
• What does YOUR BRAND reflect?
Successful personal branding is about identifying the
qualities that differentiate you and project your authentic self
- your goals,
-vision,
- purpose
- values.

6. ALL THE WORLD’S A STAGE

7. Have you "Googled" yourself?
More than 85% of executive recruiters report "Googling" candidates

9. Who Are You Online?
Source: http://www.chrisg.com/social-media-brand/

10. Your online objectives…
• Presence
• Credibility
• Identity
• Authority
• Reputation
• Influence

11. Here’s how:
1. define who you are
2. go where people are
3. publish your content
4. connect to the right people
5. display your activity

12. First, get your brand
• Your name as a domain
• Create an email account with your domain
• Twitter id, Facebook id, Linkedin id…
• Fill out all the information & BE consistent
• Put a face to it.

13. Be…
• Authentic
• Focused
• Relaxed
• Dynamic

14. Personal Blog
Step 1: Pick a topic and name
Step 2: Choose a blogging platform
Step 3: Write your post
www.poonamsagar.com

15. Security Tips
• Adjust privacy
settings
• friend requests
• Friend lists and limit
view
• Disable options

17. is a good place to start connecting
your social networks to your other
professional identity
online, like blogs,
slide presentations,
etc.

18. in 140 characters
• Create a short biography
• Check followers before you accept
– Biography
– Friend list
– Tweets
• Under the “Account” tab check off
“Protect my updates”.

19. Blogging 101
“Blogging is free, it doesn’t matter if
anyone reads it. What matters is
the humility that comes from writing
it. What matters is the meta
cognition of thinking about what you
are going to say…”
~ Seth Godin

20. Step 1: Register a domain
As long as it is relevant, the shorter the
domain is the better
• www.register.com.
• www.namestation.com

21. Step 2: Blogging Services

22. Step 3: Post

23. Manage/Monitor Blog

24. Benefits…
• Control your search results and avoid
mistaken identity
• Make a strong impression and validate
your background
• Get alerts when you are searched on
Google
• Improve your personal SEO

25. Cons of Online Visibility…
• No Filter
• Increased Exposure
• Mistakes are Magnified
• Constantly Evolving
• Pandora’s Box

26. Resources
• Seth Godin’s blog
• Tom Peters on YouTube
• Facebook
• Twitter
• Linkedin
• Wordpress

27. • http://id.linkedin.com/in/poonam
• Twitter @poonamsagar
• Email: poonam@infotech.co.id
• Blog: www.poonamsagar.com

28. Thank You