ADVERTISING AND MARKETING SOLUTIONS TAILORED TO YOUR BUSINESS NEEDS

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CommunityKard
The better way for a Loyalty Play...

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What is the Problem?
• How do we get local consumers to shop at local
businesses? Or even stay “plugged in” to their
community?
• Local merchants struggle to reach customers to compete
against the “big boys”
• Groupon and LivingSocial are too expensive, too
controlling and not very effective at growing the repeat
customer base
• And consumers want to be in the know and would also
like deals…

3. Small Business Marketing Goals
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If you are planning on
using digital marketing in
2016, what will be your
primary goals?
2016 Small Business Marketing Trends Report Infusionsoft.com | Leadpages.net

4. Small Business Marketing Budgets
4
2016 Small Business Marketing Trends Report Infusionsoft.com | Leadpages.net
In 2016, what marketing
channels will you budget
for?

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Our Solution
• Connect local communities and businesses with
customers through web and location-based promotions,
deals, coupons…
• Create a self-service portal and smart phone application
for what, when, where and how to get customers
engaged
• Offer a simple, cheaper and more cost effective
alternative than FSI’s and valpaks

6. CT Small Businesses
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The Daily Deal Market

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The Daily Deal Market
• Daily deal sites operate by filling our email boxes every
day with the best deals they have on offer. Where is the
personalized/targeted offer for your customer?
• The key is to focus on putting the power back into the
hands of the consumer and the merchants, make the
goal of discount shopping about what consumers want.
This is where CommunityKard comes in!
• In 2014 112.5 million U.S. adults redeemed online
coupons. This figure is expected to grow to 126.9 million
users in 2016.

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CommunityKard is Easier, Cheaper and More Effective…
1. Merchants load deals on the portal
2. Email addresses are collected and sent
welcome/registration email
3. Deals are pushed out to consumers
either on an iPhone app where they
can be shared via Facebook and on
coupon-less stored value cards
4. Push deals on social sites, email, SMS…
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2.
3.
4.

10. Self Service Portal
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11. Deals Appear Upon Sign In
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12. Deals Con’t
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Proof of Concept
• To date with 1 salesperson:
– Pizzeria: www.joespizzanewcanaan.com
– Children’s Clothing: www.candynichols.com
– Sports Shop: www.newcanaanskiandsport.com
– …and 5 more in the pipeline
• Comments include …..
– Pizzeria “I told Groupon you don’t know my business and my local community and
you are too expensive!”
– Children's Clothing “I will never make money using Groupon—I will go out of
business”
– Sports Shop “Through Groupon, I got some store traffic from people who never
shopped here nor live close to town and will never return. Too much money and
unfair lock up”

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Starter
$500
Full
$1,200
Complete
$1,800
Mktg Pkg
$1,000
Deals Pkg
$750
Website/Blog
Build
Hosting w/email
Gift/C.Card
Processing
Editorial Copy
Social Media
•Twitter
•Facebook
•Foursquare
Email
Campaigns
SEO/SEM/Local
Directories
30 listings $5.95/mo
60 listings $9.95/mo
MerchantCircle, yelp…
Website Updates
APPs and Daily
Deals
$99/mo unlimited
deals

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http://www.communitykard.com