PowerPoint presentation given by National President Adolph Kaestner to all PSASA Chapters during the September 2012 President's Roadshow.

1. Pricing Yourself as Pro Speaker
Adolph
Kaestner
Beggar or Billionaire

2. What Type of Speaker are you
 Expert who speaks
 Motivational / Inspirational
 Entertainer
 Humourist
 Trainer
 Industry Guru
 Circumstantial
 Celebrity
Recognise Your Type & Know Opposition

3. Active Income Streams
Keynote Speaker Training/WShop Consulting
Mentoring Webinar Virtual Seminar
Requires Your Personal Time

4. Passive Income Streams
Income While You Sleep

5. The CLEVER Income Streams
 Sell Outcomes
 Sell Online Recurring Programmes
 Secure Anchor / Cash Cow Clients
 Become an Expert
 Own an Industry
 Affiliate Programmes
 Constantly Re-Invent / Upgrade
Work Smart Not Hard

6. Working Days Available
 Days in Year = 365
 Less Saturdays & Sundays = 104
 Less Public Holidays = 16
 Less Personal Holidays = 40
 Less Personal Training = 12
 Less S L & L = 7
 Less Travel = 24
 Less Administration etc = 36
 Available Working Days = 126
 Busy speakers work about 80 –120 days a year
Speakers are Sellers of Time on Stage

7. Where does the Pricing Model Start?
 With the Budgets Bottom Line
 How Much Must I Make to Survive?
 How Much do I need to live the lifestyle I want?
 How Much do I need to plan for “retirement”?
R
# P S E’s
You must know the real numbers

8. Financial Budgets
Personal Budget Business Budget
Event / PSE Budget
Separate Bank Accounts

9. Desired Realistic Income
 Your Budget Break Even Points:
 Personal Break Even Point = R
 +
 Business Break Even Point = R
 +
 Lifestyle Break Even Point = R
 Total Income Required = R
Determines Minimum Income Required

10. The 7 Speakers Earning Levels
1. Beginner / Toastmaster
2. Part-Timer
3. Beginning Pro. Speaker
4. Established Pro. Speaker
5. Accomplished Pro. Speaker
6. Celebrity Speaker
7. Famous Speaker
Juanell Teague – Speaker Coach

11. Some Fees by Level 1
1. Beginner / Toastmaster (1-15 yrs.)
1. R Free or Costs or R500 or Donation to travel exp.
2. Part-Timer (1-5 yrs.)
1. R 1,000 to R 5,000
3. Beginning Pro. Speaker (1-8 yrs.)
1. R 1,000 to R 8,000
4. Established Pro. Speaker (5-12 yrs)
1. R 7,500 to R 20,000
Based on some local SA research

12. Some Fees by Level 2
1. Accomplished Pro. Speaker (5-20 ++yrs.)
1. R 15,000 to R 60,000 ++
2. Circumstantial Speakers (5 yrs.)
1. R 15,000 to R 25,000+
3. Celebrity Speaker (5 –x yrs.)
1. R 20,000 to R 40,000 ++
4. Famous Speaker (5 – x yrs.)
1. R 30,000 to R 150,000
Based on some local SA research

13. Some Public Workshop Fees
 Brian Jude – Half day = R 695 (inc)
 Expert Series – Half day = R 697 (inc)
 Strawberry Training – One day = R 2,655
 Richard Mulvey – Two days = R 4,450
 Dr Henk Botha – Two Days = R 9,680 (inc)
 Front Foot – Two days = R 4,350
 Imsimbi – Two days = R 3,600
 Trevor Ketler – Three days = R 4,450 (Own Venue)
 Adolph Kaestner – Three days = R 5,550 (inc)
Based on some local SA research

14. How To Calculate Your Fee
 Budgets for your Desired Income (slide 10)
 Your Current and Most Likely Activity
 # of Keynotes = X R….. =R
 # of Breakfast = X R…... =R
 # of Half Day Workshops = XR….. =R
 # of One Day Workshops = XR….. =R
 # of Two Day Workshops = XR….. =R
 Total Revenue based on current activity = R
 Note: To up the income
1- Increase Fees or 2 Increase Activity
You are the Business

15. Online Fees Quoted in SA 1
 FEES & RATES FOR 2012
 Southern Africa & SADC territories:
 One hour keynote presentation = ZAR 27 500 (ex VAT where
relevant)
 Master of Ceremonies = ZAR32 000 (ex VAT where relevant)
 Above rates exclude business class air travel, road transport or
transfers, accommodation and meals and are quoted ex
Johannesburg
 Europe and Rest of the world:
 One hour keynote presentation = US$ 8 500
 Master of Ceremonies = US$9 500
Non-PSASA Member

16. Online Fees Quoted in SA 2
1. Keynote - R 25,000 per Hour – Ex Vat
2. Training Courses / Workshops / Seminar
1. 1 day R 2,400 ex Vat
2. 2 day R 4,700 ex Vat
3. Example 3 Lets Look
4. Example 4
1. Lets Look – Fees
2. Lets Look Terms
PSASA Members

17. So What Business are we in?
Marketing Selling
Without these two
It does not matter how good you are
as a Speaker or Trainer.
The Achilles Heel for Most

18. Time is Ticking
Get Moving – Never Hope – Act!

19. Question Time ?
 Web: www.adolph.co.za
 Web: www.speakers101.co.za
 e-Mail adolph@adolph.co.za
 Skype: adolphk
 Tel: 011- 679 - 3145
 Cell: 082 - 493 - 9093