This presentation is a brief introduction of how QR Codes can be used to target mobile users.

1. Marketing 2.0
TARGETING MOBILE USERS USING QR
CODES

2. QR Codes = Quick Response
Codes
Invented in Japan by the Toyota
subsidiary Denso Wave in 1994
Initially used to track parts in
automobile manufacturing industry.
In 2009, NTT Docomo Japan started
taking QR Codes for commercial
consumer use.

3. How it works
A QR Code can store information in it.
A mobile user can “scan” the QR Code
using a QR Code scanner application
on his smartphone.
QR Code scanners are available for all
major phones.

4. Uses of QR Codes
A QR Code can be used to
Share more information about a product
Perform Social Media actions on Facebook, Twitter, etc.
Register for an event
Purchase a product
Download media like songs, wallpapers, games

5. Here is how QR Codes are
implemented
When a person scans a QR Code, he is taken to a web page
that allows the further action

6. Limitations
The previous approach is not the best user experience because
You need a website for a QR Code
• A person scanning the QR Code will be taken to existing
website only, so you need a website first.
Target web page may not be mobile-friendly
• The page will take a large time to load and user will have to
zoom inside the page.
You need different QR Codes for different actions
• You need separate QR Codes for Facebook likes, Twitter,
follows, product information etc.

7. How our solution works
When a person scans our QR Code, he is taken to a mobile-optimized landing page.
This landing page allows the person to perform various actions from one point.

8. The Anatag advantage
Created targeted campaigns
• Use our simple interface to create a new campaign in minutes.
Lots of actions to choose from
• You can put various actions like Facebook, Twitter, Product Purchase etc. on your
mobile landing page.
Location based Approach
• Allow people to find directions to your business easily by just scanning the QR Code!
Evaluate your campaign
• Identify how your marketing campaign has fared based on the time, frequency,
returned visitors as well as our powerful street-level location tracking.

9. Why to go for Anatag.
In today’s world where everything has gone mobile, Anatag
is THE THING that can help you connect to the masses.
Share your product information in a single instant, maximize
ROI on your print advertisements and bridge the media gap
with the help of Anatag

10. Thank you
VISIT US AT WWW.ANATAG.COM