It’s in your blood. You can’t help it. You can’t explain it. You see an open slope and you have to bomb it. You are a speed freak. There is no cure. But there is a support group. "I think it's just stoking passion," said Nyman. "It's just firing the kids up. I think there's a perception of ski racing as a very serious sport, but it's fun, man. If you break it down, all we're searching for is speed." - Steven Nyman U.S. Ski Team member and Olympian

2. It’s in your blood. You can’t help it. You can’t explain it. You see an open slope and you have to bomb it. You are a speed freak. There is no cure. But there is a support group.

3. Executive Summary Alpine ski racing is one of the most exhilarating, physically demanding, and competitive sports in the world. It requires a combination of immense strength, tremendous skill, and an insatiable quest for speed. As a result, elite level ski racers are among the most committed and best all-around athletes on the planet. To be a champion, individuals rely on a variety of dedicated resources throughout the calendar year. There is a need for customized performance support both on and off snow. At the junior level, clubs lack the sophistication to advance talent. At the World Cup level, funding constraints leave elite athletes in need of additional resources. Spyder can bring the best in the industry together in a way that’s unique, highly targeted, efficient, and athlete focused. Ski Racers at all levels are in need of more personalized attention. We can help. We will focus on the specific performance needs for these athletes and will offer resources to allow them to reach their maximum potential. We have the ability and expertise to craft on-snow and dry land programs that focus on individual strengths and weaknesses. In addition, the junior athletes have an extraordinary opportunity to be mentored by elite athletes in their discipline and develop good training techniques at a young age to prepare them for high-level competition in the future.

4. Spyder Active Sports has a long history of sponsoring ski racers and is well aware that in the realm of performance, everything counts. As an extension of this commitment, Spyder launched Speedfreaks. Founded in 2007, the Speedfreaks program provides athletes with world-class performance support, training, product, and exposure. We work closely with our elite athletes to define solutions for training, racing, and winning. The athletes share a common goal and inspire one another. This unique program gives elite athletes a chance to share their knowledge with future World Cup racers, and the juniors get the priceless opportunity to learn from and be exposed to their role models. There are many sponsorship opportunities but few that will make a revolutionary and global impact on the sport of alpine ski racing. We believe Speedfreaks represents such an opportunity.

5. About Spyder Spyder embodies a passion for performance. Spyder’s roots are in ski racing. The company revolutionized ski apparel in 1978 with a padded slalom sweater designed "for racing, by racers," and became an official supplier to the US Ski Team in 1989, a relationship Spyder continues to support with great pride. In addition, Spyder also sponsors the Canadian National Team. Spyder product has been showcased on Olympic podiums multiple times.

6. With an expanded product offering and loyal consumer following, Spyder's growth has exploded, and the company is now the largest ski-specialty brand in the world. Based in Boulder, Colorado, the company has global reach through distribution in over 50 countries. Spyder's vision remains focused on performance, fashion, and function.

7. The Speedfreaks Program Speedfreaks is a first-of-its kind program that joins competitive junior ski racers and elite World Cup athletes together in an environment that fosters technical racing skill, provides a network of peers and access to world class resources. This year, Spyder will scour national US Ski and Snowboard Association rankings as well as European and Canadian rankings and extend team invitations to category J2 (15 and 16 year-olds), J3 (13 and 14 year-olds) and J4 (11 and 12 year-olds) regional powerhouses. The brand outfits them in technical race apparel, provides them with performance support, and puts them in physical and virtual proximity of elite level Speedfreak athletes such as current and former US Ski Team World Cup racers Julia Mancuso, Daron Rahlves, Steven Nyman, T.J. Lanning, and Jake Zamansky.

8. The initial idea came from U.S. Ski Team member and Winter Olympian Steven Nyman. Steven wanted to find a way to do something for kids as a way of giving back to the sport. "I think it's just stoking passion," said Nyman. "It's just firing the kids up. I think there's a perception of ski racing as a very serious sport, but it's fun, man. If you break it down, all we're searching for is speed."

10. Leverage sponsorship of junior ski racers, top elite athletes, and their marketing story to a brand-aware, intensely loyal niche sport audience

11. Extend your brand in the snowsports market through Spyder’s momentum and credibility

12. Reach an affluent, social demographic and target consumer in an authentic, meaningful, and powerful way

14. Alpine skiers are primarily male - 64%, and 46% fall between the ages of 13 and 34 years.

15. 48% have household incomes in excess of $100,000, 73% in excess of $50,000.

16. 52% have college degrees or have done at least some post graduate studies.

17. Top ten states in skier participation represent 59% of total U.S. population.

20. Top Juniors – The Speedfreaks program will support top performing juniors and invite them to benefit from world-class training opportunities.

21. Philanthropy – Each Speedfreaks training camp will include a fundraising event for a specific charity.

22. National Media – Large media outlets will be invited to cover these events and introduce the vision and mission of the Speedfreaks program to a global audience.

24. Highly Trafficked Snow Sports Related Sites – Speedfreaks educational content and training tips in the form of blog posts with embedded video will be produced. Highly trafficked sites will be given permission to feature this valuable content in exchange for a link to Speedfreaks/Spyder.com. Sponsors will be mentioned at end of each blog post and logos will be displayed at beginning and end of each video.

26. Training Videos – Educational video content utilizing cutting edge performance technology such as Dartfish and Ultra Slow Motion HD video will be compiled and made available as a training aid.

28. This story telling opportunity, from the definitive authority in the sport, will be launched at Birds of Prey 2011 with a world premier during the World Cup weekend.

30. Team Race Suits – Sponsor logos prominently displayed.

32. J3 Junior Olympics – Speedfreaks sponsor banners, giveaways, podium awards

33. J4 Junior Olympics – Speedfreaks sponsor banners, giveaways, podium awards

36. Company name and logo integrated into the Speedfreaks logo

37. Prominently displayed in all Speedfreaks marketing activities

39. Company name and logo patch on the Speedfreaks team jacket

40. Logo displayed secondarily to title co-sponsor on select marketing materials