2. The Children of Fallen Patriots
Foundation
• Non-Profit Organization
• Headquartered in Jacksonville
Beach, Florida
• Provide Education and Counseling
3. Fallen Patriots Foundation Holds Special
Significance
USMC and Iraqi-war veteran with infant
daughter
Witnessed firsthand the pain and stresses of
loss for military families
4. Opportunities to contribute to organization
previously:
• As author, donated all book proceeds to the
organization
• Promoted them through interviews
• Further raised awareness through social media
and website placement
5. Strategy Diagnostic
Critical tasks include finding eligible kids
• Requires support of individual military branches
• Working on creating more seamless and integrative process
Major Organizational Goals:
• Expanding scope of eligibility
• Providing $500,000,000 in support
6. Financial Diagnostic
• Extremely generous contributors
• Each penny of each contributions goes toward kids’ education
• Cash balance in excess of $1 million
• Grants, donations, sponsors and events comprise primary
sources of funds
9. Products and Services
Annual Greenwich Connecticut Event
Fundraising expenses in excess of $200,000
Exceptionally high margins averaging a 10:1 ratio
10. Marketing
Very little marketing – low brand awareness
Website oriented to communicate information
• Explains organization, structure, goals and
financial transparency
• Also contains donation options
11. Board Relations
Advisory Board – Includes Holly Petraeus
Low Turnover
Low Diversity
Senior Advisory Board – Includes John Melia
12. Organization
Develop leaders through empowerment
Needs specific goals, comprehensive plan for achievement
• Caring
• Competence
• Vision
• Most importantly, hard work
Biggest concern: Organizational Development and Marketing
“The one we don’t reach”
14. Help Directly Raise Awareness
Established audience in a
relevant demographic
Utilize Social Media Outlets
promote their brand to several
thousand followers
15. Improve efficiency in finding eligible families
Ingrain the CFPF with the process itself:
• Build new and reinforce existing relationships
• Emphasize connectivity with military branches
• Connect with military chaplains and grief counselors
16. Help Improve Branding
Utilize More Emotional Appeal
• Barely tapped resource
• Each story is unique and incredibly touching
• Recipient videos highlighting the CFPF
17. Children of Fallen Patriots Reception
Reception of Contributions
• Supportive
• Appreciative
• Enthusiastic
Referred branding concepts to national Development
Department
18. Branding – Development Department
Working with heads of development department
Broach sensitivity of discussing parents death
• Emphasizes honoring their parent
• “What the CFPF means to you?”
19. Results
Continued work with development department
Added significant value through
• Elevated awareness
• Integrative ideas to simplify contacting eligible families
