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One million Other People
     Can do your job.
What makes you so special?
“We are CEOs of our
own companies: Me, Inc.
To be in business today,
our most important job is
to be head marketer for
the brand called You.”
If you don’t show up on Google you don’t exist.
Your best asset in this
  new economy is




Your Personal Brand !
Authentic


Personal Bran
                    Differentiating
               d=
  YOUR Unique
Promise of Va
              lue
                     Compelling
Authentic




Innovation    Romance    Survivor



      What about YOU?
Differentiating




‘Commodity’       ‘Brand’

ORDINARY!     EXTRAORDINARY!
Compelling
“Tell me about yourself?”




 Failure to SET
 YOURSELF
 APART from
 others
Feedback
Headshot
Brand Story Bio



       “People don’t buy
       what you do.
       They buy WHY you
       do it.”    - Simon Sinek
Are you Linkedin?
Personal Portals
One million Other People
     Can do your job.
What makes you so special?
   www.petersterlacci.com

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Personal Branding Pecha Kucha Style!

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