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Confiden'al	
  and	
  Proprietary	
  Informa'on	
  -­‐	
  This	
  presenta,on	
  is	
  
subject	
  to	
  proprietary	
  informa,on	
  rights	
  and	
  confiden,ality	
  
provisions.	
  	
  Do	
  not	
  copy	
  or	
  distribute	
  this	
  document	
  without	
  the	
  
express	
  wri>en	
  permission	
  of	
  Innovari.




  BUSINESS MODEL
  INNOVATION:
  Utility-Friendly, Consumer
  Valued, Regulator
  Accepted Solutions for the
  Future of Energy
                                                                                                     Innovations in
       Business Models that can work
                                                                                                        Energy
      for everyone – Not just for some

                                                                                                     1
2




So where is your mind?
The Deregulation of the Utility Industry will
  not be unlike the process of making Oil.

OR

Neil Armstrong awarded the single biggest
 technology achievement for the last
 century to . . . ???
Common Issues
  Data Overload
  Lots to do, Little time to do it
  Complexity Increasing
  Significant Trust Issues
  Legal Issues driving instead of common sense
  Process to change getting longer not shorter,
   technology changing faster not slower – Policy/
   Regulation cannot keep up
  Industry losing many experts for a variety of
   reasons
  Consultants are not incented to solve problems
  Experts who are not experts
  Vocal minority driving instead of silent majority
  Misconception of Utilities/Regulators/Consumers
   wants, needs and potential desires.
  American Entitlement.
                                                   3
4




    Looming crisis:
    Energy & Electricity
    Grid (Economic
    recession only
    delayed the
    inevitable)
        US Electric Grid Capacity
        760 GW
        New Generation Required
        135 GW
        New Generation “Planned”
        57 GW
5



THE PROBLEM:
 Typical Daily Load Profile




         6	
  a.m.	
     12	
  noon	
     6	
  p.m.	
  
6



Application to Energy Industry
Load Duration Curve – Part I
7




Application to Energy Industry
Load Duration Curve – Part II
                1% HRS = 14,000 MW
                10% HRS = 4,000 MW

                10,000 MW @ $2000/kW
                $20 Billion for 100 hours

                    Site Efficiency Makes Grid
                              “PEAKIER”
                                Need
                        System Efficiency &
                    Peak Load Management
8



                               Rates /
                               Returns

                                                Ageing
       Smart Grid                           Infrastructure



                          What is
Renewables /
 Alternatives
                         Shaping                     Economic
                                                     Conditions

                           the
                          Power                   Access to
                                                   Capital
    Conservation/
      Efficiency
                         Markets?
                                         Commodity
                    Conventional           Prices
                     Emissions
9



What Model works for all 4?
                                    Rates /
                                    Returns

                         Consumers                Ageing
            Smart Grid                        Infrastructure




                                                      Economic
     Renewables /
         Vendors
      Alternatives
                                                      Conditions
                                              Utilities
                                                    Access to
        Conservation/                                Capital
         Efficiency


                         RegulatorsPrices
                     Conventional
                                 Commodity
                      Emissions
10




   Energy Economics Foundation
The laws of supply and
demand state that the
equilibrium market price
and quantity of a
commodity is at the
intersection of consumer
demand and producer
supply. However, when
demand exceeds supply,
significant shifts in price will
occur.

Unfortunately, with
electricity, blackout
occurs versus just an
escalation or high prices.
11




 Regulatory Economics & Utility
 Business Principles
  Rate    of Return Regulation
       Revenue Rqmnt = [Rate Base*ROR%] + Expenses
  IOU’s  and their investors only make money on
   things in Rate Base
  MOU/COOP – Muni Bonds and RUS Financing -
   CapEx more efficient than OpEx
  Fight the model or Use it?
       Chasing regulatory change is dangerous/costly
12



THE SOLUTION:
 Change the Shape!




       6	
  a.m.	
     12	
  noon	
     6	
  p.m.	
  
13




What if . . .
  Theload duration curve could be flattened,
  eliminating the last 3-8% of the
  unmanageable shape?
       Is there a need for TOU? Therefore AMI?
       Is there a need for billions of upgrades to T&D
       if we can increase utilization from 53% to 75%?
       Is there a need for billions of central station
       generation and peakers and their emissions?
       Is there a business model that works for utilities
       AND consumers and keeps regulators happy?
14

Evolution of Load                                                 Fully automated,
                                                                                         Looks, acts and is

   Management
                                                                                         trusted as a utility
                                                                  five-second
                                                                                         resource if
                                                                  response               owned by utility
                                                                  intelligently taps
                                                                  embedded
                                                                  responsive load in
                                                                  most buildings
                      Open ADR              Two-way, verifiable
                                            load management
                                            with dynamic
                                            attributes that
                                            allow the grid to
Value




                                            be served and
                                            consumer not to
                      Previously known
                                            be uncomfortable
                      as curtailment
 Most Existing        and resurfaced in
“dispatchable load”   residential as                                                      Looks, acts and is
driven by manual      Comverge                                                            trusted as a utility
measures or one-way                                                                       resource if
                                                                    Fully automated,
communications                                                                            owned by utility
                                                                    five second
                                                                    response
                                                                    intelligently taps
                                                                    embedded
                                                                    responsive load in
                                                                    most buildings


                                  Utility Equivalent & Trusted Resource/Product
15

Evolution of Load                                                 Fully automated,
                                                                                       Looks, acts and is

   Management
                                                                                       trusted as a utility
                                                                  five-second
                                                                                       resource if
                                                                  response             owned by utility
                                                                  intelligently taps
                                                                  embedded
                                                                  responsive load in
                                                                  most buildings
                      Open ADR              Two-way, verifiable
                                            load management
                                            with dynamic
                                            attributes that
                                            allow the grid to                           Site & Grid
Value




                                            be served and                               automoted
                                            consumer not to                             negotiation
                      Previously known
                                            be uncomfortable                            based on local
                      as curtailment
                                                                                        rules &
 Most Existing        and resurfaced in
                                                                                        conditions
“dispatchable load”   residential as
                                                                                        manages load
driven by manual      Comverge
                                                                                        to create a
measures or one-way                                                                     “portfolio”
communications




                                  Utility Equivalent & Trusted Resource/Product
16




Why hasn’t it been done?
  Costeffective technology unavailable until
  10-15 years ago
       Pervasive Comm and low cost hardware exist now
  Business   model does not work
       Business model has to provide value to utilities
       Utilities pay lip service to Demand Response, but
       the business model does NOT work for them since
       they pay customer to erode their own revenue.
       DR must evolve
  Lack   of understanding of the energy business
       Need Intelligent Power Products not DR
  Chasm     between Utility and their Consumer
17


The
Utility/
Customer
Interaction
18




   Business Approach:
   The utility AND customer must win.
Crossing	
  the	
  Chasm	
  between	
  u'lity	
  and	
  consumer	
  
requires	
  a	
  model	
  that	
  allows	
  the	
  u'lity	
  AND	
  the	
  
consumer	
  to	
  win!	
  
 U,li,es	
  have	
  the	
  money,	
  the	
  volume	
  and	
  the	
  need	
  
  for	
  this	
  solu,on	
  
 Less	
  than	
  5%	
  of	
  end	
  use	
  consumers	
  care	
  today	
  
 If	
  the	
  U,li,es	
  can	
  solve	
  the	
  problem	
  in	
  the	
  next	
  
  5-­‐10	
  years,	
  consumers	
  will	
  care	
  even	
  less.	
  	
  	
  
How to Innovate the Model?
Create a New Starting Point
    Recognize the gravity of our situation
          Electricity is not a political football, it’s our way of life
  Allow common sense a seat at the table
  Establish Trust & Accountability
  Make a conscious decision to make it better
          Bury the hatchet, it’s time to move forward
  Focus on how to actually accomplish something
   versus how to kill everything
  Give the microphone to the vocal minority to speak,
   but don’t let them keep it
  Recognize the silent majority – 10% adoption rates
   mean 90% weren’t interested
  Beware the “Experts”
FACT

  Technology does
      NOT solve
   problems People
         DO!

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Chris Hickman Smart Grid Lecture 3-7-2011

  • 1. Confiden'al  and  Proprietary  Informa'on  -­‐  This  presenta,on  is   subject  to  proprietary  informa,on  rights  and  confiden,ality   provisions.    Do  not  copy  or  distribute  this  document  without  the   express  wri>en  permission  of  Innovari. BUSINESS MODEL INNOVATION: Utility-Friendly, Consumer Valued, Regulator Accepted Solutions for the Future of Energy Innovations in Business Models that can work Energy for everyone – Not just for some 1
  • 2. 2 So where is your mind? The Deregulation of the Utility Industry will not be unlike the process of making Oil. OR Neil Armstrong awarded the single biggest technology achievement for the last century to . . . ???
  • 3. Common Issues   Data Overload   Lots to do, Little time to do it   Complexity Increasing   Significant Trust Issues   Legal Issues driving instead of common sense   Process to change getting longer not shorter, technology changing faster not slower – Policy/ Regulation cannot keep up   Industry losing many experts for a variety of reasons   Consultants are not incented to solve problems   Experts who are not experts   Vocal minority driving instead of silent majority   Misconception of Utilities/Regulators/Consumers wants, needs and potential desires.   American Entitlement. 3
  • 4. 4 Looming crisis: Energy & Electricity Grid (Economic recession only delayed the inevitable)   US Electric Grid Capacity 760 GW   New Generation Required 135 GW   New Generation “Planned” 57 GW
  • 5. 5 THE PROBLEM: Typical Daily Load Profile 6  a.m.   12  noon   6  p.m.  
  • 6. 6 Application to Energy Industry Load Duration Curve – Part I
  • 7. 7 Application to Energy Industry Load Duration Curve – Part II 1% HRS = 14,000 MW 10% HRS = 4,000 MW 10,000 MW @ $2000/kW $20 Billion for 100 hours Site Efficiency Makes Grid “PEAKIER” Need System Efficiency & Peak Load Management
  • 8. 8 Rates / Returns Ageing Smart Grid Infrastructure What is Renewables / Alternatives Shaping Economic Conditions the Power Access to Capital Conservation/ Efficiency Markets? Commodity Conventional Prices Emissions
  • 9. 9 What Model works for all 4? Rates / Returns Consumers Ageing Smart Grid Infrastructure Economic Renewables / Vendors Alternatives Conditions Utilities Access to Conservation/ Capital Efficiency RegulatorsPrices Conventional Commodity Emissions
  • 10. 10 Energy Economics Foundation The laws of supply and demand state that the equilibrium market price and quantity of a commodity is at the intersection of consumer demand and producer supply. However, when demand exceeds supply, significant shifts in price will occur. Unfortunately, with electricity, blackout occurs versus just an escalation or high prices.
  • 11. 11 Regulatory Economics & Utility Business Principles   Rate of Return Regulation   Revenue Rqmnt = [Rate Base*ROR%] + Expenses   IOU’s and their investors only make money on things in Rate Base   MOU/COOP – Muni Bonds and RUS Financing - CapEx more efficient than OpEx   Fight the model or Use it?   Chasing regulatory change is dangerous/costly
  • 12. 12 THE SOLUTION: Change the Shape! 6  a.m.   12  noon   6  p.m.  
  • 13. 13 What if . . .   Theload duration curve could be flattened, eliminating the last 3-8% of the unmanageable shape?   Is there a need for TOU? Therefore AMI?   Is there a need for billions of upgrades to T&D if we can increase utilization from 53% to 75%?   Is there a need for billions of central station generation and peakers and their emissions?   Is there a business model that works for utilities AND consumers and keeps regulators happy?
  • 14. 14 Evolution of Load Fully automated, Looks, acts and is Management trusted as a utility five-second resource if response owned by utility intelligently taps embedded responsive load in most buildings Open ADR Two-way, verifiable load management with dynamic attributes that allow the grid to Value be served and consumer not to Previously known be uncomfortable as curtailment Most Existing and resurfaced in “dispatchable load” residential as Looks, acts and is driven by manual Comverge trusted as a utility measures or one-way resource if Fully automated, communications owned by utility five second response intelligently taps embedded responsive load in most buildings Utility Equivalent & Trusted Resource/Product
  • 15. 15 Evolution of Load Fully automated, Looks, acts and is Management trusted as a utility five-second resource if response owned by utility intelligently taps embedded responsive load in most buildings Open ADR Two-way, verifiable load management with dynamic attributes that allow the grid to Site & Grid Value be served and automoted consumer not to negotiation Previously known be uncomfortable based on local as curtailment rules & Most Existing and resurfaced in conditions “dispatchable load” residential as manages load driven by manual Comverge to create a measures or one-way “portfolio” communications Utility Equivalent & Trusted Resource/Product
  • 16. 16 Why hasn’t it been done?   Costeffective technology unavailable until 10-15 years ago   Pervasive Comm and low cost hardware exist now   Business model does not work   Business model has to provide value to utilities   Utilities pay lip service to Demand Response, but the business model does NOT work for them since they pay customer to erode their own revenue.   DR must evolve   Lack of understanding of the energy business   Need Intelligent Power Products not DR   Chasm between Utility and their Consumer
  • 18. 18 Business Approach: The utility AND customer must win. Crossing  the  Chasm  between  u'lity  and  consumer   requires  a  model  that  allows  the  u'lity  AND  the   consumer  to  win!    U,li,es  have  the  money,  the  volume  and  the  need   for  this  solu,on    Less  than  5%  of  end  use  consumers  care  today    If  the  U,li,es  can  solve  the  problem  in  the  next   5-­‐10  years,  consumers  will  care  even  less.      
  • 19. How to Innovate the Model? Create a New Starting Point   Recognize the gravity of our situation   Electricity is not a political football, it’s our way of life   Allow common sense a seat at the table   Establish Trust & Accountability   Make a conscious decision to make it better   Bury the hatchet, it’s time to move forward   Focus on how to actually accomplish something versus how to kill everything   Give the microphone to the vocal minority to speak, but don’t let them keep it   Recognize the silent majority – 10% adoption rates mean 90% weren’t interested   Beware the “Experts”
  • 20. FACT Technology does NOT solve problems People DO!