Dr. Anthony Warren received a B.S. (1st Cl. Hons.) and Ph.D. in Physics at the University of Birmingham, (UK) followed by post-doctoral research in low temperature superconductivity undertaken at the Universities of Toronto and Illinois. After three years heading a multi-national program in magneto-hydrodynamic power generation, Dr. Warren joined a start-up in Cambridge, England that created and executed new product strategies for major corporations based on a broad range of technologies. As the company, PA Technology, grew, Tony was responsible for the international operations setting up divisions in Australia, several European locations and finally in Princeton, NJ. In 1987, Tony co-founded and raised the capital for a 10-year Limited Partnership to create and develop early stage technology-based companies. In 1999, he co-founded Strategic Technologies LLC, a boutique investment bank undertaking transactions for corporations with significant intellectual property assets. He is also a venture partner in Adams Capital Management. Dr. Warren joined the Smeal College of Business Administration at Penn State as Director of the Farrell Center for Corporate Innovation and Entrepreneurship and the Farrell Clinical Professor for Entrepreneurship in 2001. He is the author of many scientific papers, patents, as well as articles on innovation and risk finance. He has been a regular keynote speaker at the national SBIR conferences and was recently invited to join the National Innovation Initiative. His current research interests are centered around scalable problem-based learning, improved practices for technology transfer, hybrid business models, and factors important in entrepreneurial eco-systems.

1. Opportunity Recogni(on – A Story
Presenta(on to I2V – 10/24/09
Dr. Anthony Warren, Director
Farrell Center for Corporate Innova9on
and Entrepreneurship, Smeal College
1

2. Entrepreneurs Develop “Personal Antenna”
for SpoEng Opportuni(es……for example…
 Exposing Inconsistencies
 Being Sensi(ve to “Points of Pain”
 “Joining the Dots”
 Talking to Experts and Poten(al Customers
 Thinking Big and ALWAYS being Inquisi(ve…..

3. They Target BIG Markets
• There are 26 million asthma9cs in USA and UK ‐
25% with chronic asthma
• The annual spend per pa9ent is $4,000
‐ We can cut this in half
• Poten9al Value Proposi9on for Asthma:
Save Healthcare Industry $13Bil annually
• 19 million American suffer from sleep apnea
‐ Current (Inadequate) Treatments, $1,000
• Poten9al Market for Apnea:
$7Bil annually

4. Asthma and Apnea Sufferers Retrain Their Breathing at Home.....

5. ….While Connected to the Internet and Within a Social Network

6. Joining the Dots to Make It Happen……….
Student Geisinger
BFTP
Team HealthCare
SLP, Israel
Consultants
Advisors:
Angel
Doctors Investors
AHA! PSU Specialists
Hershey Medical IT Specialists
Center Telemedicine
Australian Doctor Companies Primary
2’ndary Research
Research
LSGPA