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UNIVERSITY GENERAL
HOSPITAL OF LARISSA (U.G.H.L.)
PROJECT’S PUBLICITY ACTIONS
NAKOS CHRISTOS
Social Worker
U.G.H. of LARISSA’s PROJECTS:
1.STAFFING AND FUNCTION OF ADULTS’ PSYCHIATRIC
DEPARTMENT OF U.G.H.L. (P.A.:2, M.:3)
2.SUPPLY OF EQUIPMENT FOR THE OPERATION OF Α
PSYCHIATRIC DEPARTMENT ΑΤ OF U.G.H.L. (P.A.:2, M.:2)
3.VOCATIONAL TRAINING PROJECTS (P.A.:2, M.:4)
PUBLICITY ACTIONS’
PHILOSOFY
PROJECTS’ PUBLICITY
EQUALS TO
COMMUNITY EDUCATION
• INFORMATION
• AWARENESS
• MOBILIZATION
• MENTAL ILLNESS ANTI-STIGMA ACTION
VOCATIONAL TRAINING CENTRE
PUBLICITY ACTIONS
(P.A.:2, M.:4)
TRAINEE’s
EDUCATIONAL MATERIAL
POSTERS
•INVOLVEMENT OF COMPANIES
1.VOLOS CITY BUS
2.“ELEFTHERIA” PRESS ORGANISATION
POSTER
[INDOOR AT
VOLOS CITY BUS
COMPANY]
ATTEDANCE CERTIFICATES
LETTERHEADS-FORMS
STATIONERY
PSYCHIATRIC DEPARTMENT
PUBLICITY ACTIONS
(P.A.:2, M.:3)
WEEKLY DESK
DIARY
Aim:
U.G.H.L. & OTHER PUBLIC SERVICES’s
STAFF INFORMATION & AWARENESS
Advantage:
LONG TERM USABILITY (14 ΜONTHS)
POSTER
CITIZEN
SERVICE
CENTER
SUPER MARKET
PERFECTURECITY HALL
Psychiatric Department’s
LEAFLET
Aim:
CITIZENS’ & TAXI USERS’ INFORMATION &
AWARENESS
Advantage:
LOW COST
•18.000 LEAFLETS
• COST: 1.697,30 €
• 0,09 € / PERSON
• ADVERTISING COMPANY’s SPONSORSHIP
(free distribution in taxi vehicles)
• DURATION: 3 MONTHS
• FREE DISTRIBUTION AT CITIZEN SERVICE
CENTERS [THESSALIA AREA] 
PRESS RELEASES
[FREE]
DAILY PRESS
& MAGAZINES
•3 BIG LISTINGS
• COST: 3.221,33 €
•58.000 READERS
•0,05 € / READER
2 MIDDLE PAGES
24-12-2008
MAGAZINE
OUTDOOR MESSAGE PROMOTION
CITY BUS SERVICE
[ROUTE: KARAGATSI-UNIVERSITY HOSPITAL]
Aim:
CITIZENS’ INFORMATION & AWARENESS
Advantages:
•LOW COST
•HIGH IMPACT
• 1FULL REAR BUS WRAP
• COST: 2.177,70 €
• DURATION: 3 MONTHS
• 750.000 VIEWS
• 0,002 € / PERSON [VIEW]
INDOOR MESSAGE PROMOTION
CITY BUS
Aim:
•PASSENGERS’ INFORMATION & AWARENESS
•MENTAL ILLNESS ANTI-STIGMA ACTION
Advantages:
•LOW COST– HIGH IMPACT
•BUS COMPANY’s AWARENESS THROUGH SPONSORSHIP
• 50 POSTERS (FULL COMPANY’S FLEET)
• COST: 85,00 €
• DURATION: 15 DAYS
• 40.000 PASSENGERS
• 0,002 € / PASSENGER
OUTDOOR MESSAGE PROMOTION
TAXI
Aim:
•PASSENGERS’ INFORMATION & AWARENESS
•MENTAL ILLNESS ANTI-STIGMA ACTION
Advantages:
• LOW COST
• HIGH IMPACT
• TWO COMPANIES’ AWARENESS THROUGH
SPONSORSHIP
• 12 TAXI VEHICLES (3 FREE)
• COST: 2.733,00 €
• DURATION: 3 MONTHS
• 108.000 PERSONS
• 0,025€ / PERSON
INDOOR MESSAGE PROMOTION
TAXI
Aim:
•PASSENGERS’ INFORMATION & AWARENESS
•MENTAL ILLNESS ANTI-STIGMA ACTION
Advantages:
• LOW COST
• HIGH IMPACT
• TWO COMPANIES’ AWARENESS THROUGH SPONSORSHIP
• 12 TAXI VEHICLES
• COST: 00,00 €
• DURATION: 3 MONTHS
• 108.000 PERSONS
• 00,00€ / PERSON
BANNER
Aim:
•PASSENGERS’ INFORMATION &
AWARENESS
•MENTAL ILLNESS ANTI-STIGMA ACTION
Advantages:
• LOW COST
• HIGH IMPACT
• 1 BANNER
• COST: 821,00 €
• DURATION: 3 MONTHS
• 379.519 VISTITORS
• 0,002 € / VISITOR
http://webtest.itbox.gr/eleftheria_web/
check the banner at:
last visit: 14-05-2013
3.684/day
103 days
BANNER ACTION
RUN UNTIL
31-07-2009
8 MONTHS IN
TOTAL –
5 MNTHS FREE
OF COST
787.050
TOTAL HITS
• 7 PAID PUBLICITY ACTIONS
• COST: 10.735,33 €
• DURATION: ½ MONTH - 3 MONTHS
• 1.461.519 MESSAGE VIEWING
• 0,007 € / PERSON
psyhargosPGNL@gmail.com
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