1. The Experience Economy Presented by:
Anup Patel
Paul Tabak
MKTG 6150 Consumer Behaviour , Schulich School of Business

2. Agenda
What is it?
How does it differ?
How to create it?
Where are we now?
+ Class Discussion

3. What is it?
(the experience economy)

4. http://www.youtube.com/watch?v=mrBOw
pFvGZ4

5. Progression of Economic Value
Experience
Economy
Service
Customer Relevance
Economy
Differentiation
>$100
Goods
Economy
$15
Agrarian
Economy
$2
<$1
Price

6. How does it differ?
(from the service economy)

8. How to create it?
(a memorable experience)

9. 4 realms of an experience
Absorption
entertainment education
Passive Active
participation participation
Immersion
aesthetic escapist

10. Design a Memorable Experience
Theme
Positive
&
Negative cues
Memorabilia
5 Senses

11. Where are we now?
(still the experience economy?)

13. Transitioning From The Experience
Economy To The Social Economy
- JEFF HURT
http://www.yout
ube.com/watch
?v=dRDhx8Lo37E

14. Transformation
Progression of Economic Value Economy
Experience
Economy
>$5000
Service
Customer Relevance
Economy
Differentiation
>$100
Goods
Economy
$15
Agrarian
Economy
$2
<$1
Price

15. Class Discussion

16. Group 1 • What experiences do they
Auto Dealership currently offer (if any)?
Group 2 • What experiences can they offer?
Doctor’s Office • Theme
• Positive/Negative cues
Group 3 • Memorabilia
Hair Salon • 5 Senses
• Is there opportunity for a life
changing experience?

17. • http://www.youtube.com/watch?v=OPSCh3Ys_B8