Peter Holt of Nimbus Consulting talks about the role of Technology in facilitating sustainable behavioural change in individuals and communities.

1. Mobile technologies for social transformation An understanding of behavioural change

2. Page  Where do you start when you want to see transformation?

3. Why is there Behavioural Inertia? Page  Family Peer

4. Page  What are the steps to change?

5. Supporting Behavioural Change Page 

6. Page  3G, GPRS, GSM Solar Power Mains Broadband Java & Bluetooth or Wi-Fi enabled phones Blupoint Free community, health and economic information for rural and impoverished communities The Cloud 3G, GPRS, GSM USB Free Bluetooth or Wi-Fi Connectivity

7. Supporting Behavioural Change Page 

8. Page  Dr. Ralph DiClemente Ch air o f D ept. o f P u blic S a f ety Emory University “ This is a highly cost-effective intervention, with 1.5 hours of time reducing Chlamydia rates by 40%. “ Brief cellphone-delivered counseling as a novel strategy to enhance the maintenance of HIV behavioral interventions. Eighteenth International AIDS conference, Vienna 2010

9. Page  Hard-hitting press campaigns made it socially unacceptable to drink and drive.

10. Social Influence in Viral Change Mode Page  ‘ a small set of behaviours, spread by a small number of people with a high degree of influence and via their networks of connections creates new routines and behaviours which constitute sustainable change’ Information and Education Coaching and Mentoring Community and Social Engagement ‘ Change space’ where sustainable behavioural change can flourish Understanding Support Influence © Nimbus Social Enterprise Consulting Ltd 2010

12. Page  When you create the right conditions transformation can flourish