Soccerex Transfer Review 2015-16 by Prime Time Sport -La Liga edition-

Barcelona/Manchester
September 7th 2015

SOCCEREX TRANSFER REVIEW 2016
2
1. Technical sheet
2. Summer transfers window 2015/16
3. Squads review La Liga
4. FC Barcelona & Real Madrid face to face
5. Conclusions
6. Annexes

CONTENT
MISSION
Soccerex Transfer Review by Prime Time Sport provides
since 2009 (originally established as Football Transfer
Review) relevant data and insightful and independent
analysis on the variables that influence squad designs and
player transfers at main European Clubs
• 2 releases published every year, related to Summer and Winter
transfer windows
• The objective is to combine the available data in a way that helps to
come-up with insightful analysis, rather than the publication of the
information itself
• Addressed to both football industry professionals and those that
follow it with special interest
ABOUT SOCCEREX TRANSFER REVIEW
3

SPECIFICATIONS
TEAM
• Data included refer to main division of English Premier League, Spanish La Liga,
Italian Serie A, German Bundesliga and French Ligue 1
• Transfer figures include guaranteed amounts only
• It includes player transfers that took place until September 1st 2016
• Player loans with purchase obligation are accounted as a transfer at the time of
effective player exit
• Transfer figures are gross of agent fees or revenue share with other stakeholders
• It is considered that teams where players are landing have paid for transfer fees,
regardless of the participation of other investors
• Loan fees not included unless really relevant
• Squads review includes only players registered as first team members
• Director: Esteve Calzada
• Head of content: Bruno Batlle
• Coordinator: Aleix Piqué
• Analyst: Isaac Vives
TECHNICAL SHEET
4

5
1. Technical sheet
5. Conclusions
6. Annexes

1. Background
2. European football
3. La Liga
6

 Increased trading activity all over Europe, with highest disposable income ever from
player sales to reinvest in new players
 PSG and Manchester City released from UEFA’s Financial Fair Play strict limitations.
FFP with less impact as a result of increased revenues at subsequent stronger
purchasing power, specially in the EPL
 Large number of top teams with aspirations to improve pitch results, either domestically
or in Europe (such as Manchester and Milan sides)
 Arrival and consolidation of new Asian shareholders at Milan teams, Atletico and
Valencia
 Outlook of even higher TV incomes at English Premier League and centralised system in
Spain which resulted in a 50% increase from TV revenues
 Strong British pound rate vs Euro, with an additional 9% increase vs last year
BACKGROUND
7

1. Background
3. La Liga
8

PLAYER ACQUISITION SPENDING-TOP 5 EUROPEAN LEAGUES
9
Top 5 European Leagues investment a whopping 3bio€, +32% vs last season and highest
amount ever. All 5 top European leagues showed an increase in investment in players transfers
1.838
1.321
1.723 1.544
2.162 2.238
2.963
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
+32%Mio€

PLAYER ACQUISITION SPENDING-TOP 5 EUROPEAN LEAGUES
10
553
465
360
151
194
617
335
128
238 226
731
402 396
258
375
1028
302
500
274
134
1169
579
518
393
303
2011/12 2012/13 2013/14 2014/15 2015/16
Premier League stayed as the driving force of European football by surpassing again1bio€ in
players spending, +14% vs last year and record high ever.
Serie A is back to top 2 with 579mio€ thru squad renovation of all top teams.
All leagues (except Ligue 1) hit record high investment figures
+14%
+92%
+43%
+4%
+261%
Mio€

% OF TOTAL INVESTMENT BY TOP 4 IN EACH LEAGUE
11
82,7%
72,5%
62,3%
56,3%
45,7%
Juventus FC
Inter
AC Milan
AS Roma
B. Munich
B.Leverkusen
Wolfsburg
Borussia Mon.
Ligue 1 is once again the most monopolized European league (83% of total investment by top 4). La Liga
shows the lowest polarization rate ever (73%) without neither Real Madrid nor Barcelona in the top 2. EPL
stays with the least investment polarization (46% by top 4) as a result TV moneys distribution scheme
PSG
AS Monaco
O.Lyon
O.Marseille
At.Madrid
Valencia CF
Real Madrid
FC Barcelona
M.City
M.United
Liverpool
Chelsea
Mio€

2ND DIVISION EXPENDITURE– TOP 5 EUROPEAN LEAGUES
12
137
35
20
5 1
Mio€
England dominance gets replicated when analyzing second division expenditure by country.
Championship sides invested a whopping 137m€, 4 times more than Bundesliga B (35).
Serie B, Liga Adelante and Ligue 2 spent 20, 5 and just 1m€ respectively

PLAYER SALES-TOP 5 EUROPEAN LEAGUES
13
Premier League lead again player sales income ranking and hit yet another record high (573m€), pivotal
to sustain high levels of expenditure in players acquisition. Serie A, Bundesliga and Ligue 1 also hit
record high player sales income with 484, 470 and 400m€ respectively
336
438
128
152
290299
365
135
164
183
261
410
200
228
480
563
272
192
221
512
573
484 470
400 396
2010/12 2012/13 2013/14 2014/15 2015/16
+2%
+78%
+244%
+81%
-23%
Mio€

NET SPENDING-TOP 5 EUROPEAN LEAGUES
14
217
70
27 23 42
318
-55
-30
103
62
470
-84
-8
58
147
465
-12
30
82
-87
596
122
95
-77 -97
2011/12 2012/13 2013/14 2014/15 2015/16
Premier League dominance becomes even stronger when deducting income from player sales,
with a net investment of still 596mio€, 5 times higher than runners-up La Liga (122mio€, positive amount
for 1st time in 4 years). Bundesliga had a negative net investment for the 1st time and Ligue1 confirms its
players supply profile
Mio€

Manchester City spent the highest amount of the summer (200m€) after release from FFP
limitations. Manchester rivals United spent another 140m€ (adding to 196m of last year). Atlético
are surprising number 3 and traditional Italian teams are back to a top 10 that does not include
neither Barcelona nor Chelsea
TOP 10 SPENDING RANKING
15
200
140 140
125
116 112 108
99
91 86
M.City M.United At.Madrid Juventus PSG Liverpool Inter Valencia Milan R.Madrid
Mio€

TOP 10 SPENDING RANKING 2014/15
16
196
157 149
120
105 104 102
73 66 60
M.United FC Barcelona Liverpool R.Madrid At.Madrid Chelsea Arsenal Southampton M.City Valencia
Mio€

TOP EUROPEAN TEAMS SPENDING RANKING
17
107
32
111
29 26
183
78
34
62 65
45
66
34
50
10 12
120
104
196
50
157
102
200
125
116
108
91 86 82 82 79
51
14
2013/14 2014/15 2015/16
Mio€

265
200 196
183 177
158 157 150 149 147
09/10 15/16 14/15 13/14 01/02 03/04 14/15 04/05 14/15 12/13
HIGHEST SPENDING ON SUMMER TRANSFER WINDOWS
18
Mio€
League
Position
UCL
Position
2 ? 4 3 1 2 1 1 6 1
1/8 ? - 1 1/8 Semi-final 1 Semi-final Group stage 1/4
High amounts spent in new players do not guarantee immediate pitch success. Only 5 out
of 10 highest summer expenditure resulted in League or Champions League victory

TOP 5 SPENDING CLUBS IN EACH LEAGUE
19
Manchester City 200,0
Manchester United 139,7
Liverpool FC 111,9
Chelsea FC 82,1
Tottenham 72,0
Atlético Madrid 139,5
Valencia CF 99,0
Real Madrid 86,0
FC Barcelona 51,0
Villarreal CF 45,2
Juventus FC 125,3
Inter 108,4
AC Milan 91,0
AS Roma 35,8
SSC Napoli 32,8
Bayern Munich 79,0
Bayern Leverkusen 58,0
VfL Wolfsburg 55,2
Borussia Mon. 29,0
TSG Hoffenheim 23,6
PSG 116,1
AS Mónaco 82,3
O.Lyon 36,2
O.Marseille 16,0
LOSC Lille 12,9
Mio€

INVESTMENT BY PROMOTED TEAMS – TOP 5 EUROPEAN LEAGUES
20
Mio€
Strong TV income for all Premier League teams results in strong purchasing power even for promoted
teams. Just Watford (47m€) spent more than all promoted teams from other leagues together
47
31
14
Watford Bournemouth Norwich
0 0 0
Troyes Ajaccio Angers
20
0 0
Bologna Carpi Frosinone
9
3
0
Betis Las Palmas Sporting
4
1
Ingolstadt Darmstadt

ACCUMULATED 7 YEAR SPENDING OF TOP TEAMS
21
817 815
551 536 517 488
433
356
315 302
244
Real Madrid continues to be the team with highest accumulated investment during last 6
years. Manchester City stays in 2nd position, rest of teams still far from the top 2
*Winter window transfers not included
Mio€

TOP 10 TEAMS IN PLAYER SALES INCOME
22
AS Monaco was the European leader in player sales income with a whopping 160mio€, highest amount in
football history. Other traditional “selling” teams as Atlético & Porto follow with 116 and 110mio€ in player sales
respectively. Manchester United used player sales to help financing new player arrivals (102m€ cashed-in)
160
116
110
102
97
89 84
77 72 70
AS Monaco At.Madrid Porto M.United Wolfsburg Inter Liverpool Benfica Tottenham AS Roma
Mio€

TOP 10 TEAMS IN PLAYER SALES INCOME 2014/15
23
120 113
97 94 92
80 79 77 73
62
Southampton R.Madrid AS Monaco Chelsea Liverpool Porto FC Barcelona At. Madrid Benfica M.City
Mio€

TOP EUROPEAN TEAMS PLAYER SALES RANKING
24
Inter and Juventus took advantage of player sales to finance new player arrivals.
Arsenal was the most quiet top team of the summer, with just 14m€ invested (Petr Cech)
and 3m€ in player sales income (Podolski)
7
37
9
3 0
28
41
104
29
16
12
6
22
62
94
39
79
49
113
2
29
16
89
69
55
52 52
46
31
16 15
8
3
2013/14 2014/15 2015/16Mio€

136
113
104 103 100
94 89 89 84 84
01/02 14/15 13/14 09/10 02/03 14/15 09/10 15/16 09/10 06/07
EUROPEAN ELITE HISTORICAL SALES RANKING
25
Inter Milan sales this summer got them in the historical Top-10.
Juventus sales in 2001/02 stay as the highest income from players sales amongst the top teams
Mio€

TOP EUROPEAN TEAMS PLAYER SALES RANKING
26
Manchester United 102,3
Liverpool FC 83,7
Tottenham 71,6
Aston Villa 64,2
Manchester City 55,3
Atlético Madrid 116,0
Sevilla FC 52,3
Valencia CF 50,1
FC Barcelona 46,0
Villarreal CF 36,3
Inter 88,6
AS Roma 69,5
Juventus FC 68,5
Udinese 54,4
USC Palermo 40,5
VfL Wolfsburg 96,8
Bayern Leverkusen 61,5
TSG Hoffenheim 57,1
Shalke 04 50,2
Mainz 05 35,6
AS Mónaco 160,4
O.Marseille 54,0
OSC Lille 35,3
Saint-Étienne 23,2
O.Lyon 21,8
Mio€

ACCUMULATED 7 YEAR PLAYER SALES OF TOP TEAMS
27
389
307
268
237 233 231
212 207 204
161
54
Real Madrid gets reconfirmed as the most active team in the market,
toping both accumulated investment and player sales
Mio€

TOP EUROPEAN TEAMS NET INVESTMENT RANKING
28
Manchester City also tops European ranking of net investment (145mio€ after
deducting income from sales), followed by PSG (101) and AC Milan (83).
FC Barcelona spent only 5m€ net after sporting success last season and FIFA ban
82
10
79
34
22
-5
33
75
21
98
37
48
-17
7
157
4
12
86
10
1 4
78
145
101
83
71
57
49
30 30
20
12
5
2013/14 2014/15 2015/16
Mio€

ACCUMULATED 7 YEAR NET INVESTMENT OF TOP TEAMS
29*Winter window transfers not included
584
482
429
313
283
255
227
196
91
9 7
Mio€

30
Mio€
140
200
82
140
108 112 125
55
99
37
116
55
160
102
89 84 69
97
50
110
Sales
Signings
256 255 242 242
197 196
194
152
149 147
MOST ACTIVE TEAMS IN PLAYERS TRADING (SPENDING + SALES)
Atlético was the most active side in Europe in terms of amount of money traded, both from player
acquisition and sales to a total of 256m€ (140 spent in new players and 116 collected from sales)

TOP 10 MOST EXPENSIVE PLAYERS 2015/16
31
De Bruyne signing by Manchester City for 76mio€ was the most expensive
of the summer in Europe, followed by Di Maria (63) and Sterling (60).
Premier League or La Liga sides were involved in 9 out of 10 most expensive signings
76
63
60
50
47 45
41
37 36 35
De Bruyne Di María Sterling Martial Benteke Otamendi Firmino A.Vidal Draxler Kovacic
Mio€

32
81 80
75
50
43
40 38 38 36 35
L.Suárez James Di María D.Luiz A.Sánchez Mangala D.Costa Shaw A.Herrera Lukaku
Mio€

%Minutes
USAGE TOP 10 EUROPEAN SIGNINGS 2014/15
33
Alexis Sanchez was the most profitable signing last season (86% of minutes), followed by
Lukaku, David Luiz and James Rodríguez. Herrera, Di Maria and Shaw (injured) played
just 55%, 48% and 33% of the minutes respectively
*Winter window transfers not included. Calculated on domestic league minutes. Most expensive signings
86% 84%
67% 67% 64% 63% 60%
55%
48%
33%
A. Sánchez Lukaku D.Luiz James Mangala L.Suárez D.Costa A.Herrera Di María Shaw

TOP 5 MOST EXPENSIVE PLAYERS IN EACH LEAGUE
34
De Bruyne 76
Sterling 60
Martial 50
Benteke 47
Otamendi 45
Kovacic 35
Jackson Martínez 35
Arda Turan 34
Danilo 32
Rodrigo 30
Dybala 32
Bacca 30
Kondogbia 30
Alex Sandro 26
Romagnoli 25
Arturo Vidal 37
Draxler 36
Douglas Costa 30
Aránguiz 13
Chicharito Hernández 12
Di María 63
Kurzawa 25
Cavaleiro 15
Traoré 14
Darder / R.Lopes 12
Mio€

RANKING MOST EXPENSIVE TRANSFERS EVER
35
8 of the top 10 most expensive transfers ever have been made either by
Real Madrid (5) or FC Barcelona (3). De Bruyne becomes 5th most expensive signing in
football history and 1st in the top 10 by Manchester City
101
94
81 80
76 75 72
66 65 65 65
Bale C.Ronaldo L.Suárez James De Bruyne Di María Zidane Ibrahimovic Kaka Neymar Cavani
Mio€

1. Background
3. La Liga
36

TOTAL PLAYER ACQUISITION SPENDING- LA LIGA
37
270
470
262
360
128
396
500 518
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
Mio€
La Liga BBVA invested 518mio€ in new players, highest amount in 8 years.
As much as 14 teams increased their investment led by Atlético de Madrid and Valencia.
FC Barcelona and Real Madrid spent 140mio€ less
+3,6%

PLAYER ACQUISITION SPENDING- LA LIGA
38
470
94
262
111
360
245
128
65
396
148
500
223
518
381
Total Liga Liga excl. FCB & RM
2009/10
2010/11
2011/12
2012/13
2013/14
2014/15
2015/16
Mio€
Combined investment of FC Barcelona and Real Madrid only accounted for 26% of La Liga total,
the lowest % in history (vs 50% traditionally).
Irruption of Atlético and Valencia investment, and to a lesser extend Sevilla, was the main reason

NEW PLAYERS SPENDING BY TEAM
39
33
14
183
65
16
34
3 5
15
3 6 1 1
105
60
120
157
12
21
12
3 1 1 1 4 2 1
140
99
86
51
45
31
23
9 8 8 5 3 3 3 2 2
2013/14
2014/15
2015/16
Mio€
Atlético and Valencia take the lead from the 2 giants by reinvesting income from player sales.
Up to14 teams have spent more than last season. 4 teams could not spend any money
*Data not included for seasons in which team not at Liga BBVA

TOP 10 ON 7 YEAR ACCUMULATED INVESTMENT
40
Mio€
Real Madrid tops the ranking of total La Liga players investment of the last 7
years. Real Madrid and FC Barcelona account for 56% of total investment
817
551
381
262
148
114 85
39 31 26
Real Madrid FC Barcelona At.Madrid Valencia Sevilla Villarreal Málaga At.Bilbao Getafe Granada

41
Kovacic and Jackson Martinez were the most expensive signings of the summer.
All top 10 signings were made by Real Madrid, FC Barcelona, Atlético Madrid or Valencia
Mio€
35 35 34
32
30
25 25
20 20
17
Kovacic J.Martínez A.Turan Danilo Rodrigo Abdennour Savic Vietto Y.Ferreira A.Vidal

42
Mio€
81 80
30 30 29
20 18 18 16 16
L.Suárez James Kroos Griezmann Negredo Mathieu Mandzukic Rakitic Cerci Oblak

43
Besides domestic acquisitions (28%), La Liga most important “supplier” league was Portugal (FC
Porto in particular), where Spanish sides bought players for 141m€ (27%).
Serie A got 13% of the investment and Premier League and Ligue 1 just 10% each
28%
27%
13%
10%
10%
11%
141
147m€
68
54
52
56
TOTAL
518m€
LEAGUES OF ORIGIN OF LIGA BBVA PLAYERS INVESTMENT
Other
leagues

TOTAL VALUE OF PLAYER SALES- LA LIGA
44
245
286 290
183
480
512
396
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
Mio€
-23%
La Liga sold players for 396mio€ at summer transfer window,
down 23% vs last season, following 2 seasons of record high figures

PLAYER SALES BY TEAM
45
78
82
42
28
6
37
12
104
8
4
13
39
6 7
77
51 47
79
8 7 5
113
2
21
3
45
36
10
116
52 50
46
36 36
18 16 15
9
3 1
2013/14
2014/15
2015/16
Mio€
*Data not included for seasons in which team not at Liga BBVA
Most teams sold their best players and used income to bring replacements at a lower price.
Teams like Atlético, Sevilla, Valencia, Villarreal, Málaga or Espanyol sold again their marquee players

TOP 10 ON 7 YEAR ACCUMULATED PLAYER SALES
46
Atlético takes over from Real Madrid as the leader of the accumulated player sales ranking of the last
7 summers. Financial constraints and availability of top players has taken Atlético to top the ranking.
Valencia also reduced its gap to Real Madrid
Mio€
416
391
312
271
225
137
110
84 78 76
At.Madrid Real Madrid Valencia FC Barcelona Sevilla Villarreal Málaga R.Sociedad Espanyol At.Bilbao

SALES ABROAD OF NATIONAL PLAYERS
47
57
47
17
74 79
115
139
166
80
2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
Number of Spanish players exports was down for 1st time in 6 seasons.
Less Spanish talent left this season to other leagues, but they still left an income of 80mio€,
half of it homegrown players from FC Barcelona
Mio€
*It includes sales from la Liga BBVA and Liga Adelante

48
38% of total La Liga sales came from domestic transactions (147m€).
Premier League is still most important “client” of La Liga sides (29%), followed by Serie A (20%)
TOTAL
396m€
DESTINATION LEAGUES OF LA LIGA PLAYER SALES
Other
leagues
38%
29%
20%
3%
2% 8%
147m€85
32M€
111

TOTAL NET SPENDING- LA LIGA
49
€Mio
225
-24
70
-55
-84
-12
122
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
La Liga shows a positive net spending (122mio€) for the first time in 4 years. Lower sales of
Real Madrid and high investment by Atlético Madrid, Valencia and Real Sociedad, the main reasons

NET PLAYERS SPENDING BY TEAM
50
€Mio
Real Madrid clearly led net investment ranking after making lower income from sales.
13 out of 20 teams invested more than collected from players sales (vs 8 last season)
70,5
48,9
23,5 23,2
9,0 8,2 8,0
5,0 3,4 2,8 1,5 0,4 0,1 0,0
-2,5
-6,2 -6,5
-15,5
-21,1
-30,8

NET PLAYERS SPENDING BY TEAM 2014/15
51
€Mio
77,9
25,1
12,7
7,5
4,5
1,0 0,5 0,2 0,0 0,0
-3,0 -3,1 -3,3
-6,0 -6,0
-9,2
-16,7
-29,6
-33,2 -35,0

52
1. Technical sheet
5. Conclusions
6. Annexes

% OF NON NATIONAL PLAYERS BY LEAGUE
53
Non-national players
La Liga is still the league that has the highest % of national players (58%), while
English Premier League sides continue to struggle to grab more national players
63%
49% 47%
39% 39%
64%
49%
52%
41%
37%
70%
46%
54%
45%
40%
67%
47%
53%
45%
39%
68%
56%
49% 48%
42%
2011/12
2012/13
2013/14
2014/15
2015/16

HOME GROWN PLAYERS BY SQUAD
54
Players
* Players having participated in any youth teams of the club, including reserves (B teams)
Athletic Bilbao repeats as leader of the ranking. 2 newcomers to
La Liga get the 2nd and 3rd position, long term work in their Academies showed success.
FC Barcelona keeps 12 homegrown players but falls to 5th position (lowest ever)
18
16
15
14
12
8
7 7 7
6 6 6
5 5
3 3
2 2 2
1

AVERAGE STABILITY OF SQUAD- TOP 10
55
4,2
2,8
4,3
2,7
1,4
1,7
1,7
4,2
3,2
3,4
3,3
1,9
1,7
1,5
1,6
3,5
3,2 3,1 3,1
2,3
2,0
1,7
1,5 1,5 1,5
R.Sociedad At.Bilbao FC Barcelona Real Madrid Sporting Las Palmas Deportivo At.Madrid Málaga Celta
2013/14 2014/15 2015/16
Real Sociedad has most stable squad, with an average stay by player of 3,5 years.
Teams with higher number of home grown players show higher stability
Years*
* Average time of stay in the club

AVARAGE STABILITY OF SQUAD- BOTTOM 10
56
Years*
1,41
0,90
1,40
0,80
1,70
1,10
2,25
1,20
1,84
1,36
0,96
0,84
1,26
0,92
1,54
1,17
0,88
1,42 1,39 1,33 1,32 1,29
1,07
0,96 0,92 0,92
0,83
Villarreal Levante Valencia Rayo Getafe Betis Sevilla Espanyol Eibar Granada
2013/14 2014/15 2015/16
* Average time of stay in the club
Eibar and Granada -with 17 signings each- are the teams with newest squads

57
1. Technical sheet
5. Conclusions
6. Annexes

NEW PLAYERS INVESTMENT R. MADRID VS FC BARCELONA
58
265
112
78 73
55 60
30 33
183
65
120
157
86
51
2009/10
2010/11
2011/12
2012/13
2013/14
2014/15
2015/16
Mio€
FC Barcelona reduced to a third its investment due to last season squad renovation, good sporting
results and FIFA ban. Real Madrid also reduced its expenditure after heavily investing in last 2
seasons and not completing De Gea transfer

PLAYERS MOVEMENT
59
2014/15 2015/16 2014/15 2015/16
Revenues* (mio€) 555 578
Profit/Loss (mio€) 15 42
Signings investment (mio€) 157 51 120 86
Player sales (mio€) 79 46 113 16
Net signings investment
(mio€)
78 5 7 70
# of signings 7 2 3 6
# of exits 14 9 8 8
Average cost per new player 22 26 40 14
Continuity players signed
last season
1/1 7/7 4/5 3/3
Most expensive signing
(mio€)
L.Suárez (81) A.Turan (34) James (80) Kovacic (35)
• Players trading not included

PLAYERS MOVEMENT- ACCUMULATED 7 YEARS
60
2009/16 2009/16
Signings investment (mio€) 551 817
Player sales (mio€) 268 389
Net signings investment (mio€) 283 428
Most expensive signing (mio€) Luis Suárez (81) Bale (101)
Most important sale (mio€) A. Sánchez (43) Di María (75)
* Seasons 2009/10, 2010/11, 2011/12, 2012/13 , 2013/14 & 2014/15

SQUAD REVIEW
61
2015/16 2015/16
Nº players in First team 24 22
Average age 26,9 26,3
Average stability of squad
(Average time of stay in the
club)
3,1 3,1
% Foreign players 58% 64%
Nº Nationalities 9 9
Home grown players by squad 12 7
New home grown players by
squad 3 3
U21 Players 2 1

HOMEGROWN PLAYER SALES FC BARCELONA 2004-2016
62
8,8
1,5
7,0
2,2
9,5
0,0 0,0
20,8
0,0
26,0
36,9 43,0
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
Luis García
(8,75)
Sergio
Garcia (1,5)
Gabri (0) Motta (2)
G. dos
Santos (6)
Jorquera (0)
V.Sánchez
(0)
Thiago (25) Cesc (33) Pedro (27)
Santamaría
(0)
Ros (0) Damià (1)
ToniCalvo
(0,2)
Oleguer (3) O.Romeu(5) Fontàs (1)
J. dos Santos
(1,5)
Deulofeu (6)
Tortolero (0)
Fernando
Navarro (6)
Crosas (0,5) Jeffren (3.75) Bojan (1,8) Adama (10)
Bojan (12) Rodri (0,6)
V.Valdés (0)
Oier (0)
Cuenca (0)
Mio€

PLAYERS EXITS R. MADRID 2004-2016
63
9,3
45,0
15,2 30,8
66,0
87,5
11,0 16,5
38,5
103,5 112,5
15,5
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
Morientes
(9,3)
Figo (0) Zidane (-) Helguera (0)
A. Gonález
(0)
Heinze (1,5)
Metzelder
(0)
Garay (5) Altintop (3,5) Ozil (45) Sahin (7)
Illarramendi
(15)
Owen (25) Portillo (0) Pavón (0) Cassano (0) Parejo (3) Guti (0)
Pedro León
(5)
Canales
(7,5)
Higuaín (37) Morata (20)
L.Vázquez
(0,5)
Celades (0) Cobeño (0) Mejía (0) Balboa (4) García (7) Raúl (0) Sarabia (3) Gago (3,5) Albiol (12) Jesús (0,5)
Solari (2) Sánchez (0) Bravo (2,3) García (0) Codina (0)
Van der
Vaart (11)
Juan Carlos
(2.5)
Granero (8) Callejón (9,5) D.López (0)
Samuel (18) Arbeloa (1,3) Diogo (4,5) Granero (3) Saviola (5) Fran Rico (1) Diarra (5) Carvalho (0) Di María (75)
César (0) Borja (-) Beckham (0) Soldado (6)
Cannavaro
(0)
Drenthe (-) Kaká (0) X.Alonso (10)
Juanfran
(0,4)
R. Carlos (0) Baptista (10)
Huntelaar
(15)
Carvajal (5) Adán (0)
Gravesen (3) D.López (7) Robinho (43) Negredo (15) Joselu (6)
Jurado (3) Cicinho (9) De la Red (-) Sneijder (15)
González (-) De la Red (3) Robben (24)
Ronaldo
(7,5)
Émerson (5) Torres (2)
Salgado (0)
Van
Nistelrooy (0)

FC BARCELONA ACTIVITY AT A GLANCE
64
El FC Barcelona ha tenido un mercado estival de fichajes con menor actividad debido a
la gran renovación de plantilla la temporada pasada, al éxito deportivo y la sanción
FIFA:
- Ha incorporado únicamente 2 jugadores: Arda Turan y Aleix Vidal
- Ha reducido su inversión a un tercio de la temporada pasada (51 vs 157 mio€)
- Ha reducido su cifra de ingresos por ventas de jugadores (46 vs 79mio€ la temporada
pasada). El 94% de estas ventas procede de jugadores canteranos
- Ha obtenido la mayor cifra de su historia por traspaso de canteranos: 43mio€ (Pedro,
Deulofeu y Adama)
Tras los cambios en la plantilla:
- Mantiene el número de canteranos: 12 (había 17 hace 2 temporadas)
- Se reduce la estabilidad de la plantilla por 2o año consecutivo. Los jugadores llevan
una media de 3,1años en la plantilla (vs 3,4 temporada pasada y 4,3 la anterior).

REAL MADRID ACTIVITY AT A GLANCE
65
Reduce su inversión (86mio€) tras el fustrado fichaje de De
Gea. Representa un 29% menos que la temporada pasada
Vende únicamente por 16mio€, cifra 7 veces menor que la
temporada anterior, en la que consiguió la mayor cifra de
ventas de la historia de la Liga BBVA (113mio€). Cifra de
ventas más baja de los últimos 6 años
Fichaje más caro de la Liga BBVA: Kovacic (35mio€)

66
1. Technical sheet
4. Barça vs Real Madrid
5. Conclusions
6. Annexes

CONCLUSIONS STR 2015 (1 OF 6)
 El total de la inversión en fichajes de las 5 grandes ligas europeas alcanzó los 3bio€, +32% vs
la temporada pasada estableciendo un nuevo récord histórico. Las 5 grandes ligas
incrementaron la inversión en fichajes
 La Premier League se mantiene como principal motor del mercado alcanzando de nuevo el
billón de Euros de inversión en fichajes, 14% más que la temporada pasada y nuevo récord
histórico. La Serie A vuelve al Top 2 con 579mio€ tras las renovaciones de plantilla de los
principales equipos. Todas las ligas (excepto Ligue 1) alcanzan nuevos récords de inversión.
La Premier League sigue siendo la liga menos polarizada con sólo 46% de la inversión
realizada por el top 4 de equipos (vs 83% en Francia y 73% en España). La Championship
inglesa es la liga de 2ª división más potente con una inversión de 137mio€ (La Liga Adelante
invirtió 5mio€)
 La Premier League lidera de nuevo el ranking de ventas y alcanza un nuevo récord
(573mio€), básico para mantener los altos niveles de inversión en fichajes. Serie A,
Bundesliga y Ligue 1 también consiguen nuevos récords de ingresos por ventas con 484, 470
y 400m€ respectivamente. Las ventas de la Liga BBVA decrecen (396)
 El dominio de la Premier es aún mayor cuando se deducen los ingresos de las ventas, con
una inversión neta positive de 596mio€ (+28%). 5 veces mayor que La Liga (122mio€,
inversión neta positiva por primera vez en 4 años). La Bundesliga tuvo una inversión negativa
por primera vez y la Ligue 1 confirma su perfil vendedor (-77 y 97mio€ respectivamente)
67

68
 El Manchester City invirtió la mayor cantidad del verano (200mio€) tras superar las
limitaciones del Financial Fair Play. El Manchester United gastó otros 140mio€ (adicionales a
los 196 de la temporada pasada). El Atlético es el sorprendente 3er clasificado y los equipos
italianos principales vuelven a un top 10 que no incluye ni al FC Barcelona ni al Chelsea
 Los importantes ingresos televisivos de los equipos de la Premier League permiten fuertes
inversiones incluso a los clubes recién ascendidos. El Watford ha podido invertir (47mio€),
más que el resto de ligas juntas. Los equipos ascendidos en España suman 12mio€
 El AS Monaco ha sido el líder en ingresos por ventas alcanzando los 160mio€, récord
histórico. Otros equipos tradicionalmente “vendedores” como el Atlético y el Porto le siguen
con 116 y 110mio€ respectivamente. El Manchester United ha utilizado los ingresos por
ventas para ayudar a financiar sus fichajes, ingresando 102mio€
 El Manchester City también lidera el ranking europeo de inversión neta (145mio€ tras deducir
ingresos de ventas), seguido por el PSG (101) y AC Milan (83). El FC Barcelona se ha
gastado únicamente 5mio€ tras el éxito deportivo de la temporada pasada y la sanción FIFA

69
 El Real Madrid se mantiene como el gran protagonista del mercado Europeo de fichajes en
los últimos 7 años, siendo a la vez el club con una mayor inversión acumulada (817mio€) y un
mayor ingreso por venta de jugadores (389mio€). El Manchester City es el club con mayor
inversión neta (gasto en fichajes menos ingresos por ventas) de los últimos 7 años con
584mio€ invertidos.
 El Atlético de Madrid es el principal protagonista del mercado europeo de fichajes 2015/16:
equipo con mayor actividad en Europa sumando inversión (140mio€) y ventas (116). También
es el equipo que más invierte y vende en la Liga BBVA. La cifra de ventas (116) es la más alta
en la historia de la Liga
 El fichaje de De Bruyne (76mio€) por el Manchester City es el más caro del verano y el 5º de
la historia del fútbol. Le siguen el fichaje de Di Maria por parte del PSG (63), y el de Sterling
también por el City (60). En 9 de los 10 fichajes más caros del verano se vieron involucrados
clubes de la Premier League o Liga BBVA
 La Liga BBVA ha invertido 518mio€, lo que supone un crecimiento del 4% vs temporada
pasada, y la cifra más alta de inversión de los últimos 8 años. Sorprendentemente, esta cifra
se consigue en una temporada en la que FC Barcelona y Real Madrid han reducido
significativamente su inversión (-140mio€) y ni siquiera figuran en las primeras posiciones

70
 La irrupción de Atlético de Madrid (140mio€) y Valencia (99) lidera el crecimiento, han vendido
algunos de sus mejores jugadores pero han invertido todavía más en renovar sus plantillas.
Ambos clubes han recibido inyección de capital de inversores asiáticos (Wang Jianlin y Peter
Lim) en los 2 últimos años
 Valencia (+65%), Sevilla (+375%) y Villarreal (+32%) son también grandes actores del
mercado de la Liga, tras incrementar significativamente sus inversiones vs la temporada
pasada. 4 equipos no realizan ningún fichaje y 9 invierten 3mio€ o menos
 La Liga BBVA cambia la tendencia e invierte más en fichajes (518mio€) que lo ingresado por
ventas (396mio€) tras 3 temporadas en que se habían ahorrado 151mio€ y se habían
conseguido 2 récords históricos de ventas
 FC Barcelona y Real Madrid han tenido un papel menos relevante en este mercado. Entre los
2 han invertido 140mio€ menos que la temporada pasada. Las razones en el caso del FC
Barcelona son la gran inversión de la temporada pasada, los excelentes resultados
deportivos y la sanción FIFA. En el Real Madrid destaca el frustrado traspaso de David De
Gea y la reducción de ventas, al ingresar sólo 16 mio€, su cifra más baja de los últimos 6
años

71
 La polarización de los 2 grandes en la Liga BBVA disminuye, ya que los fichajes de FC
Barcelona y Real Madrid representan únicamente un 26% del total (vs más del 50% en las 3
últimas temporadas). La inversión combinada de Atlético y Valencia (239mio€) es muy
superior (+75%) esta temporada a la de los 2 gigantes del fútbol español
 La Liga BBVA ha vendido jugadores por valor de 396mio€ en esta ventana de verano (-23%
vs temporada pasada). Este descenso llega tras 2 temporadas en las que se habían
conseguido récords históricos de ventas en la Liga. Todos los equipos siguen viéndose
obligados a vender a algunos de sus mejores jugadores para afrontar nuevos fichajes y
cumplir así con el control financiero de la LFP, aún más estricto que el Financial Fair Play de
la UEFA
 La principal razón de la reducción en las ventas de la Liga es el freno a la fuga de talento
español a otras ligas. Tras 6 años de crecimiento, esta temporada han salido jugadores por
valor de 80mio€ (vs 166 la temporada pasada). La mitad del valor del talento español
exportado ha sido producido en la Masia (Pedro, Adama y Deulofeu generan 43mio€)

72
 El Atlético de Madrid establece un nuevo récord histórico de ventas en la Liga BBVA
(116mio€). Sevilla (52) y Valencia (50) completan el top 3 de la Liga de ventas de jugadores.
Otros 3 equipos también venden por encima de 30mio€: FC Barcelona (46), Valencia (36) y
Málaga (36). El Real Madrid (16) consigue su menor cifra de ventas de los últimos 6 años. El
FC Barcelona consigue la mayor cifra de ventas por canteranos de su historia: 43mio€
 A diferencia de las últimas 3 temporadas, la cifra de inversión ha superado la de ventas en la
Liga, que ha obtenido una inversión neta positiva de 122mio€. El Real Madrid (+71mio€)
lidera esta inversión neta positiva, seguido por el Valencia (+49). 12 de los 20 equipos de la
Liga han invertido más de lo vendido en fichajes (vs 8 la temporada pasada)
 El principal proveedor de la Liga BBVA este verano ha sido la Liga Portuguesa, donde se han
invertido 141mio€ (27% de la inversión de la Liga BBVA) con los fichajes de Jackson
Martínez, Danilo y Rodrigo. Le sigue la Serie A donde se han invertido 68mio€ (13%) con
Kovacic y Savic como principales fichajes. Por su parte, el principal cliente exterior de la Liga
BBVA ha sido una vez más la Premier League, que ha invertido 111mio€ en fichajes de la
Liga (29%). La Serie A invertido 85 millones en fichajes de la Liga BBVA
 El Athletic es por 3er año consecutivo el equipo con mayor número de canteranos en su
plantilla (18). Las Palmas y Sporting entran con fuerza tras subir a la Liga BBVA con 16 y 15
canteranos respectivamente

73
1. Technical sheet
5. Conclusions
6. Annexes

7 YEAR ACCUMULATED INVESTMENT TOP 5 LEAGUES
* Winter window transfers not included 74
Mio€
5.017
2.810 2.634
1.701 1.617

AVERAGE VALUE TOP 10 EUROPEAN SIGNINGS LAST 7 YEARS
75
44
26
32
38
52 52
49
2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
Mio€

SIGNINGS* OF NATIONAL PLAYERS AVERAGE COST
76
2,7 2,9
4,0
6,7
1,0
2,2
0,4
2,0
Premier league La Liga
2012/13 2013/14 2014/15 2015/16
EPL sides hunt of English talent resulted in average cost of home
born players climbing to 6,7mio€, highest amount ever (compared with 2mio€ at La Liga)
*Loans not included
Mio€

HOMEGROWN PLAYERS BY TEAM
77
Club Canteranos
Masip, Piqué, Bartra, Alba, Munir, Busquets, Iniesta, S.Roberto, Aleix Vidal, Rafinha,
Sandro, Messi
Kiko Casilla, Nacho, Carvajal, Arbeloa, Jesé, Lucas Vázquez,
Denis Cheryshev
Saúl Ñíguez, Koke, Óliver Torres, Gabi, Lucas Hernández, Thomas, Torres
Gayá, Alcácer
Reyes, Sergio Rico, Luismi
Ander Bardaji, I.Martínez, M.González, Ansotegi, C.Martínez, Zaldua, Illarramendi,
Bergara, R.Pardo, Zurutuza, Héctor Hernández, Xabi Prieto, Aguirretxe, Alain
Oyarzun
Iraizoz, Herrerin, Laporte, San José, Etxeita, Gurpegi, Balenziaga, Eneko Bóveda,
Iturraspe, Beñat, Eraso, Aketxe, Ibai, Susaeta, Muniain, Aduritz, Merino, Williams
Fabri, Manu, Laure, Juan Domínguez, Álex Bergantiños
Isaac Success
Pau López, Rubén Duarte, Antonio Raíllo, Joan Jordan, V.Álvarez, Roberto Correa,
J.López, Mamadou Sylla

HOMEGROWN PLAYERS BY TEAM
78
Club Canteranos
Jaume Costa, Gaspar, Bruno Soriano, Trigueros, Nahuel, Pablo Íñiguez
Recio, Juanpi Añor
Carlos Vigaray, Emiliano Buendía, Ian González
S.Álvarez, Rubén Blanco, Hugo Mallo, J.Castro, Madinda, Iago Aspas, Josep Señé
X.Irureta, Ander Capa
Lizoain, David García, Carlos Gutiérrez, David S. , Ángel L, Javi C. , Vicente Gómez,
Hernán, Roque Mesa, Dani Castellano, J. Viera, Valerón, Tana, Nauzet, Padrón
Hector Rodas, Juanfran, Camarasa, Iván López, Rubén, Morales
Amaya, Nacho Martínez, Juan Carlos, Embarba, Lass Bangoura
Dennis D, Luis Hernández, Jorge M, Roberto C, Álex Menéndez, Alberto Lora, Alberto
G, Sergio A, Nacho Cases, Álex Barrera, Rachi, Jony, Juan Muñiz, Pablo P, Mª
Guerrero, Carlos C.
Varela, Dani Ceballos, Eder Vilarchao, Álvaro Vadillo, Álvaro Cejudo, Joaquín

PLAYERS SIGNINGS AT. MADRID 2004-2016
79
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
L. Franco (0) Kezman (9) Pernía (4)
D. Costa
(1,5)
Heitinga (10)
L. Cabrera
(1,5)
D. Costa (1) Miranda (0) Emre (0) Giménez (0,9) Moyà (3) J.Martínez (35)
P. Ibáñez (3)
M. Rodríguez
(5)
Zé Castro (0)
R. García
(13)
Ujfalusi (0) Juanito (0) F. Mérida (0) Sílvio (7)
C. Rodríguez
(0)
Demichelis
(0)
Siqueira (10) Savic (25)
P. Luccin (5) J. Valera (0) Seitaridis (6) Abbiati (loan)
Sinama-
Pongolle (10)
Asenjo (5,5)
M. Suárez
(1,8)
Gabi (3) C.Díaz (1) Baptistao (7) Mandzukic (18) Y.Ferreira (20)
A. López (0) Galletti (2,5)
Kun Agüero
(21,7)
Forlán (21) Coupet (2)
Roberto
(1,25)
F. Luís (12) Adrián (0) Cisma (0) Villa (2,1) Oblak (16) Vietto (20)
J. Velasco (0) Petrov (10) Costinha (6) L. García (4) Assunçao (3) Godín (8) R. Micael (5) Roberto (6) Griezmann (30) F.Luís (16)
Sosa (0) Mista (4)
C. Santana
(8)
Banega (loan)
Courtois
(loan)
Aranzubia (0)
R. Jiménez
(10,5)
Mensah (10)
Perea (3,3)
De las
Cuevas (0,4)
Simao (20) Falcao (47)
Alderweireld
(7)
Ansaldi (loan) Kranevitter (8)
Colsa (0) Jurado (3) Reyes (12)
Pacheco
(loan)
Guilavogui
(10)
J. Gámez (0) Borré (5,5)
S. Ballesta
(loan)
Maniche (9) Motta (2) Pizzi (loan) Moreira (0)
Diego (loan)
E. Velázquez
(2,6)
A. Turan (13) Cerci (15)
11,3
26,5
54,1
81,5
25,0
8,3
22,8
75,0
1,0
33,0
105,1
139,5

PLAYERS EXITS AT. MADRID 2005-2016
3,3 7,0
51,5 3,5
9,9 21,5
81,9 19,0 78,0
84,5
116,0
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
Pinola
(Loan 0,3)
Del Moral (0) Pinola (1,2) Jurado (Loan) Zé Castro (2) P. Ibáñez (0) Baldé (1) Perea (0) Falcao (60) Insúa (Loan) A.Turan (34)
R. Núñez (0)
García Calvo
(0)
Gabi (0) Cuéllar (0) Maniche (0) Roberto (8,5) Ujfalusi (2) A. López (0) Silvio (Loan) Villa (0) Mandzukic (19)
Denia (0) Sosa (Loan) Galletti (2,1) Eller (0) Bernabé (0) Baldé (Loan) De Gea (20) Domínguez (8) Cisma (0) Roberto (6) Alderweireld (16)
Nano (0) Sicilia (0) Torres (38) Falcón (0)
De las Cuevas
(0,3)
Pernía (0)
Kun Agüero
(45)
Pizzi (Loan) Micael (3) Asenjo (5) M.Suárez (15)
Larena (Loan) Toché Loan) Petrov (7) Mista (0) Leo Franco (0)
R. Pérez
(Loan)
Valera (0) Assunçao (0) Robles (4) Oliver (Loan) R.Jiménez (9)
Grönkjaer (3) Musampa (0) Bravo (0) M. Suárez (0,8) Coupet (0,8) Cabrera (Loan)
R. García
(Loan)
Pérez (Loan) Pérez (Loan) Costa (38) R.García (8)
Sosa (Loan) Ibagaza (0) Toché (0) Zé Castro (Loan) D. Costa (0)
Salvio
(Loan 2)
Micael (Loan) Micael (Loan) Pulido (0) R. Pérez (Loan) Miranda (15)
Toché (Loan) Aragoneses (0) Roberto (Loan) Roberto (0) L. García (0) Jurado (11)
Pacheco
(Loan)
Salvio (11) Díaz (0) Aranzubia (0) Insúa (0)
Novo (0) Colsa (0) Cuéllar (Loan) Motta (0) Seitaridis (0)
Mérida
(Loan)
Cabrera (Loan) Asenjo (Loan) Diego (0) C.Rodríguez (0)
Contra (0) Larena (0) Costinha (0)
Reyes
(Loan 2,65)
Heitinga (6,8) Elias (8,85) Mérida (0) Pizzi (6) Adrián (11) Kader (0)
J. Moreno (0) Ortiz (0) M.Suárez (Loan) Costa (Loan) Forlán (5) Bastón (Loan) Roberto (Loan) F. Luís (17) Baptistao (loan)
Medina (Loan) Kezman (7) D. Costa (Loan) Santana (Loan) Bastón (Loan) Saúl (Loan) Thomas (Loan) Mensah (Loan)
Paunovic (0) M.Suárez (Loan) Braulio (0) Valera (Loan) Cabrera (Loan) Demichellis (5) Baptistao (Loan) Borré (loan)
Romero (0) Medina (0) Luccin (2,8) Pérez (Loan) Manquillo (Loan) Bastón (loan)
Guilavogui
(Loan)
Manquillo (loan)
Velázquez (Loan) Kranevitter (loan)

PLAYERS EXITS FC BARCELONA 2004-2016
81
14,8 10,0 13,0 14,0
55,0
22,0
69,0
23,8
0,0
28,1
79,4
46,0
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015/16
Cocu (0)
Rochemback
(1,5)
Larsson (0)
Van
Bronckhorts
(0)
Edmílson (0) Eto’o (20) Touré (30)
V.Sánchez
(0)
Keita (0) Thiago (25) Cesc (33) Pedro (27)
Santemaría
(0)
Ros (0) Gabri (0) Saviola (0) Oleguer (3)
Gudjohnsen
(2)
Chygrynskiy
(15)
Milito (0) Henrique (0) Fontàs (1)
A.Sánchez
(42,5)
Adama (10)
Luis García
(8,75)
Albertini (-) Damià (1) Giuly (4,5)
Ronaldinho
(25)
Jorquera (0)
R. Márquez
(0)
Jeffren (3.75) Villa (2,1)
J. dos
Santos (1,5)
Deulofeu (6)
Overmars (0) Riquelme (7) Recber (0)
Máxi lópez
(2)
Ezquerro (0) Sylvinho (0) Henry (0) Bojan (12) Abidal (0) Bojan (1,8) D.Suárez (3)
Kluivert (0) Gérard (0) López (0) Belletti (5,5) Deco (10)
Ibrahimovic
(24)
Cáceres (3) Rodri (0,6)
Quaresma (6) García (1,5) Navarro (6) Motta (2) Thuram (-) O.Romeu(5) Keirrison (0)
Dani (0) Rodri (0)
G. dos
Santos (6)
Luis Enrique
(0)
Mark van
Bommel (6)
Zambrotta
(10,5)
Reiziger (0)
Crosas
(0,54)
Tortolero (0)
Enke (-)

 Sponsors recruiting
 Media relationships
 Social networks
 Brand positioning & development
 Player representation
 International player transfers
 Academies development
 Friendly games
PLAYER
IMAGE RIGHTS
FOOTBALL
CONTENT &
CONFERENCES
STRATEGIC CONSULTANCY
 Club revenue development
 Sponsorship recruitment and
activation for brands
 PR & Communications
 Sponsor recruitment
 Reports and articles
 Book Show Me the Money!
 Soccerex Transfer Review
 Conferences Esteve
Calzada
CORPORATE
FINANCE
 Valuation of squads
 Secured lending
 Investors recruiting
 Investment opportunities
 Business plan and corporate
decks production
82
PRIME TIME SPORT BUSINESS AREAS

CONTACT DETAILS
Esteve Calzada
Group CEO
esteve.calzada@primetimesport.com
+44 7741 3763 20
+34 669 84 24 46
Bruno Batlle
General Manager
bruno.batlle@primetimesport.com
+34 672 29 61 33
Joan Ramon Minguell
Director of Corporate Finance
jr.minguell@primetimesport.com
+34 652 44 31 59
Luiz Rocha
Prime Time Sport Madrid
luiz.rocha@primetimesport.com
+34 673 483 809
Marc Valls
Players Image Rights Marketing
marc.valls@primetimesport.com
+44 7450 253 050
83
Teo Cruz
Prime Time Sport Brazil
teo.cruz@primetimesport.com
+55 31 8833 0105

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