2. This Social Media Buyer’’s Guide has been developed by the IAB Social
Media Committee.
About the IAB’’s Social Media Committee:
The Social Media Committee of the IAB is comprised of more than 150 member
companies dedicated to helping develop and expand the social media space
as a viable advertising platform. The committee works to educate marketers
and agencies on the strength of social media as a marketing vehicle. A full list of
Committee member companies can be found at:
http://www.iab.net/social_media_committee
This document can be found on the IAB website at:
http://www.iab.net/sm_buyers_guide
IAB Contact Information:
Gina Kim
Director of Industry Services, IAB
212-380-4728
gina.kim@iab.net