1. October 2, 2011
By Lynn Truong, Co-Founder, Wise Bread
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2. Slides and notes will be posted on:
wisebread.com/fincon11
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3. How do I make (lots of) money from my blog?
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4. 0
5
10
15
20
25
30
35
40
45
50
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Display/Adsense
Text Links
Affiliate Marketing
Sponsored Posts
Freelance Writing
Consulting
Products
How are other bloggers making money?
revenue
Speaking
Larget source of

5. 0
10
20
30
40
50
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Adsense
Commission Junction
Flex Offers
Amazon Associates
Linkshare
Google Affiliate
Escalate
Share A Sale
MySavings
BlogHer
Chitika
NCS Reporting
Consumer Track
Pepperjam
Lifetime Moms
Burst
What ad networks are they using?
Kontera
Advertising
BlogAds
Investing Channel
Glam

6. How many are full time bloggers?
70
60
50
40
30
20
10
0
No Yes I plan to soon
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7. How much do you make from your site per month?
40
35
30
25
20
15
10
5
0
< $500 $500-$1000 $1000-$2500 $2500-$5000 $5000+
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10. Agency Representation: What You’ll Need
• The right numbers: traffic, demographics, social media reach
• Time: to pitch every. single. inquiry.
• Time: bigger campaigns = higher maintenance clients
• Time: to report what you delivered
• Flexibility: campaigns are unpredictable
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12. Direct Sales: What You’ll Need
• Media kit/sales page
• Audience demographics
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14. Direct Sales: What You’ll Need
• Media kit/sales page
• Audience demographics
• Rate card
• Brag sheet
• Pitch custom campaigns
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16. Display Ad Networks:
Choose Quality over Quantity
• Floor/min CPM
• Review and easily remove ads
• Default/pass through networks
• ContextWeb, Tribal Fusion, Six Apart, Casale Media
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19. Affiliate Ad Networks
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20. Affiliate Marketing: A Lot to Like
• Low barrier to entry
• Targeted traffic vs. lots of traffic
• Start making money fast
• Unlimited niches
• Passive income potential
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23. Products: Package Information
• Ebooks
• Courses
• Premium content
• Newsletters
• Private forums
• Apps
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25. Freelancing: Beyond Your Blog
• Writing opportunities – beyond other PF blogs
• Speaking
• Consulting
• Book deals
• Media personality
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