1. How to Land Big
Corporate Ad Campaigns
and keep them coming back
Will Chen, Wise Bread

2. “Shut up and give me money!”

3. “Show me the money!”

4. “How to sell out like a pro!”

5. *may not reflect actual buffet

6. Wisebread.com/fincon12

10. Future Wise Bread CEO

11. Holy Grail of monetization

12. Learn how to...
1. Get noticed by big brands.
2. Make the perfect pitch.
3. Keep them coming back.

13. Influence > Pageviews

14. Show your influence over…
 Journalists and editors.
 TV and radio producers.
 Other bloggers.
 Industry experts.
 Respected reviewers.
 Social media power users.

15. Record anytime they…
 Wr i t e a b o u t y o u .
 Promote you on social media.
 Meet you in real life.

18. Survey your readers

19. About Wise Bread readers
 71% female.
 36% household income over $75k.
 7 7 % c o l l e g e g r a d u a t e s o r h i g h e r.
 98% rely on us to make purchasing decisions.
 89% likely to share products with their friends.
 61% are looking to open new financial accounts.

20. About Wise Bread readers
 71% female.
 36% household income over $75k.
 7 7 % c o l l e g e g r a d u a t e s o r h i g h e r.
 98% rely on us to make purchasing decisions.
 89% likely to share products with their friends.
 61% are looking to open new financial accounts.

21. About Wise Bread readers
 71% female.
 36% household income over $75k.
 7 7 % c o l l e g e g r a d u a t e s o r h i g h e r.
 98% rely on us to make purchasing decisions.
 89% likely to share products with their friends.
 61% are looking to open new financial accounts.

22. About Wise Bread readers
 71% female
 36% household income over $75k.
 7 7 % c o l l e g e g r a d u a t e s o r h i g h e r.
 98% rely on us to make purchasing decisions.
 89% likely to share products with their friends.
 61% are looking to open new financial accounts.

23. Act like a professional
 Create a legal structure.
 Conservative SEO.
 Be transparent.
 Get great photos.

24. Wearing grown up clothes … priceless

25. Act like a professional
 Conservative SEO.
 Be transparent.
 Get great photos.

26. Eggciting but harmful

27. Awesome product reviews
 Evergreen “best in class.”
 Be objective.
 Develop a series.
 Maximize value of old reviews.

28. Advertise here!
 “A d v e r t i s e h e r e ” t a b .
 “About Me” page.
 Te l l f e l l o w b l o g g e r s .
 Reverse pitch everyone.

29. Reverse pitch everyone

30. Learn how to...
1. Get noticed by big brands.
2. Make the perfect pitch.
3. Keep them coming back.

31. Research the landscape

32. You need to know
 Right product for you?
 T h e b r a n d & a d a g e n c y.
 How the campaign is
executed.

34. Your first phone call
 Campaign objective & success metrics.
 Ta r g e t e d d e m o g r a p h i c .
 Campaign examples.

35. Setting up the agreement
 Clear deliverables.
 Point of contact.
 Contingencies.
 Pricing & payment
terms.

36. Pricing is easier than you think

37. Learn how to...
1. Get noticed by big brands.
2. Make the perfect pitch.
3. Keep them coming back.

38. Create added value

39. Respect chain of command

40. Offer value, not discounts

41. Be flexible

42. Clone your process

43. Word of mouth is king

44. Remember to have fun

45. Director
Of
Marketing

47. Wisebread.com/fincon12

48. Ask the Experts
Carrie Rocha Will Chen
S u n d a y 9 : 1 5 – 1 0 : 0 0 a m , To r r e y ’s P e a k
Will Chen, Wise Bread

49. Did I mention there’s a buffet?

50. Photo Credits
1. Title slide City PowerPoint Template.
2. Slide 2: Futurama Fry Meme Generator.
3. Slide 3: Jerry Maguire screenshot TriStar / Sony Pictures.
4. Slide 5: Lobster by Brent Danley.
5. Slide 6: Sword fighting stick figures by XKCD.
6. Slide 10: Lego Indiana Jones by Jeremy Mates.
7. Slide 19: Survey results circle graphic by Pixeden.
8. Slide 28: Judo flip by Jose A Dianes
9. Slide 32: Overly attached friend (Laina) Meme Generator.
10. Slide 38: Respect chain of command by Kenny Louie.
11. Slide 39: Offer value, not discounts by Sixth Lie.
12. Slide 40: Be flexible by JD Hancock.
13. Slide 41: Clone your process by leg0fenris.
14. Slide 42: Word of mouth is king by JD Hancock.
15. Slide 43: Mad Men press kit promo photo by Adam Taylor, AMC.
16. Slide 44: Jean Park, Director of Marketing for SaveUp.
17. Slide 47: Carrie Rocha, Pocket Your Dollars.
All other images from royalty-free stock images purchased by Wise Bread.
Will Chen, Wise Bread