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Moving from Free to Paid Content: How to Turn Your Blog Content into a Membership Site - Ben Edwards

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Philip Taylor
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Blog to Membership Site in 83 Easy Steps… Ben Edwards http://MoneySmartLife.com @moneysmart
Day #1
Mistake #1
Mistake #2
Day #2
What About Membership Sites?
Common Challenges 1) Technical Overwhelm 2) Build It and They Will Come
Solutions 1) Simplify Technical Decisions 2) Marketing Tools
Decision Funnel 1) Technical Expertise 2) Timeframe 3) Budget
Technical Expertise • PHP Scripts • Install • Edit • Integration • Email • PayPal
Timeframe 1) Learn 2) Launch 3) Support
Budget • Single vs Recurring Cost • Hiring Help • Support & Upgrades • Additional Features & Upsells
Membership Software Types
Compare Options
Comparing Features • Membership Levels • Content • Scheduling • Delivery • Integration • Email • Shopping Cart / Payments • Forums
Comparing Feature Example
What If You Change Your Mind?
Conversion Tips • Separate Install • Organize Content • Planning • Membership Site Blueprint -http://puu.sh/12hYS
WishList Example
Marketing Tools • Existing Readers • Email • Video • Potential Readers • Free Reports • Content Teasers • Opt-In
Email 1) Aweber 2) MailChimp • Newsletter • Auto Responder
Video 1) LeadPlayer 2) Easy Video Player • Call To Action • Sublist Opt-in
Reader Opt-In 1) Popup Domination 2) Hello Bar • Attention Grabbing • Make an Offer
Engagement -> Testimonials • Weekly Emails • Accountability Partners • Calls / Webinars • Contests • Public Commitment
Membership Software Offers http://Only9Minutes.com/FINCON •Digital Access Pass •WishList Member •Ruzuku

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