Akar Şümşet - Product management is complexity management: End to End approach
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Akar Şümşet - Product management is complexity management: End to End approach
- 1. Product Management Is Complexity Management Innovation, Complexity, Models, Methods, Principles
- 2. Plan ● All Product People Are Innovators ○ What Of Innovation ○ How Of Innovation ● Building Things People Want ○ Jobs To Be Done ○ From Jobs To Businesses ● Complexity: The Blessing Mistaken For A Curse ○ Understanding Complexity ○ Managing Complexity: 5 Ds
- 3. INVERTIV
- 4. Founder, INVERTIV Organizer, Ptank İstanbul Linkedin: bit.ly/sumsetin 10+ Years in Digital Innovation, Product, UX Fintech, Classified, SaaS
- 5. 1000+ Participants 40+ Products 10+ Global Projects Graz, Austria World Usability Congress London, The UK Clearsettle San Francisco, USA Givery New Jersey, USA Comodo İstanbul, Turkey UX AliveKharkov, Ukraine NuWeb Amsterdam, Holland Startupbootcamp İstanbul, Turkey Gamification Summit
- 6. Product Management Business Design UX Design Innovation Workshops Process Design Consultancy Coaching
- 8. INVERTIV - End To End Approach
- 9. All Product People Are Innovators
- 11. invertiv.com What Make These Companies Innovative?
- 14. invertiv.com Innovation = Invention? Shunpei Yamazaki
- 15. invertiv.com Innovation = Invention? Shunpei Yamazaki Steve Jobs
- 16. invertiv.com Innovation = Invention? >Shunpei Yamazaki Steve Jobs
- 17. invertiv.com Innovation = Invention? >Shunpei Yamazaki 5225 Patents Steve Jobs 141 Patents
- 20. invertiv.com Innovation = Commercialization? >242 Billion USD 82 Billion USD
- 21. invertiv.com Innovation = Invention X Commercialization
- 22. invertiv.com Innovation = Invention X Commercialization 0 = 100 x 0
- 23. invertiv.com Innovation = Invention X Commercialization 100 = 100 x 1 -90 +9 100 = 10 x 10
- 24. invertiv.com Innovation = Invention X Commercialization 100 = 100 x 1 -90 +9 100 = 10 x 10
- 25. invertiv.com Innovation = Invention X Commercialization Two separate mindsets.
- 26. invertiv.com Innovation = Invention X Commercialization Two separate mindsets. Working harmoniously.
- 27. Am I really an innovator?
- 28. Yes you are.
- 29. invertiv.com Innovation (a representational systems map) Design Thinking Service Design Brand Design Business Design Product Design Employee Experience Design Organizational Design
- 30. Yes you are.
- 31. invertiv.com Am I Really An Innovator? Horizon 1 Day to day optimization. Horizon 2 3-12 months bets. Horizon 3 High risk high reward bets.
- 32. invertiv.com Am I Really An Innovator? Horizon 1 Day to day optimization. Horizon 2 Moderate bets. Horizon 3 High risk high reward bets.
- 33. invertiv.com Am I Really An Innovator? Horizon 1 Day to day optimization. Horizon 2 Moderate bets. Horizon 3 High risk high reward bets.
- 35. invertiv.com DESIRABILITY FEASIBILITYVIABILITY Innovation Innovation - Where? How we realize the business. What customers want. How we sustain the business.
- 47. Building Things People Really Want
- 48. Desirability
- 49. invertiv.com
- 50. invertiv.com
- 52. invertiv.com
- 53. invertiv.com
- 54. invertiv.com Jobs To Be Done How things are today Actual Self How I want things to be Desired Self
- 55. invertiv.com Jobs To Be Done I need something to make this change Progress How things are today Actual Self How I want things to be Desired Self
- 56. invertiv.com Jobs To Be Done Job To Be Done I need something to make this change Progress How things are today Actual Self How I want things to be Desired Self
- 57. invertiv.com Jobs To Be Done Job To Be Done I need something to get full. Progress How things are today Hungry How I want things to be Full
- 58. invertiv.com Jobs To Be Done Job To Be Done I need something to get full. Progress How things are today Hungry How I want things to be Full
- 59. invertiv.com 3 Dimensions Of Jobs To Be Done Functional
- 60. invertiv.com 3 Dimensions Of Jobs To Be Done Functional Emotional
- 61. invertiv.com ??? 3 Dimensions Of Jobs To Be Done Functional Emotional
- 62. invertiv.com
- 64. invertiv.com Social 3 Dimensions Of Jobs To Be Done Functional Emotional
- 65. invertiv.com Personal Jukebox - 1999 Functional? Yes. Emotional? No. Social? No. iPod - 2001 Functional? Yes. Emotional? Yes. Social? Yes.
- 66. invertiv.com Jobs To Be Done = Desirability
- 67. invertiv.com From Desirability To Business
- 68. invertiv.com From Desirability To Business Getting Jobs Done
- 69. Complexity: The Blessing Mistaken For A Curse
- 72. Product is Complex is Beautiful
- 79. We don’t want to build this.
- 80. We want to build this.
- 81. Imagine you wake up here. How do you go home?
- 83. Product is beautiful... If you have a North Star.
- 84. Infinite North Stars Design Thinking Service Design Business Design Innovation Customer Experience Design Service Blueprint User Experience Design Jobs to be Done Lean UX User Centered Design Data Driven Design Product Design
- 85. Infinite North Stars One way to get RESULTS: PRODUCT Design Thinking Service Design Business Design Innovation Customer Experience Design Service Blueprint User Experience Design Jobs to be Done Lean UX User Centered Design Data Driven Design Product Design
- 86. Product?
- 87. Product An agent delivering results both to customers and the company.
- 88. 5 Ds of PMUX End To End Approach 1. Destination 2. Discovery 3. Definition & Design 4. Development 5. Data & Optimization
- 89. Components and Principles of 5 Ds
- 90. 5 Ds Of PMUX - End To End Approach
- 91. “Put customers in the center... and your company right next to them.” Guiding Principle - Destination
- 92. “Know what your brand promises and surpass it with your product.” Guiding Principle - Destination
- 93. “Ask ‘why’ and answer with a test not with an idea.” Guiding Principle - Discovery
- 94. 5 Ds Of PMUX - End To End Approach
- 95. “Remember! We are designing behaviors, not just things.” Guiding Principle - Definition & Design
- 96. “Be stubborn on the vision and flexible on the details.” Guiding Principle - Development
- 97. 5 Ds Of PMUX - End To End Approach
- 98. “You can’t manage nor improve what you don’t measure.” Guiding Principle - Data & Optimization
- 99. 5 Ds Of PMUX - End To End Approach
- 100. 5 Ds Of PMUX - How We Connect The Dots
- 101. Inspiration and Main Tools of 5 Ds
- 102. Destination Inspiration J J Garrett 5 Planes of UX Design Steve Blank Philip Kotler The Startup Owner’s Manual Three Levels of Product Renee Mauborgne Blue Ocean Strategy
- 103. Discovery Inspiration Yevgeniy Brikman MVP is not A Product, It’s A Process Steve Blank Sakichi Toyoda The Startup Owner’s Manual 5 Why’s Tomer Sharon Validating Product Ideas
- 104. Definition & Design Inspiration Ryan Singer Demand Thinking NNG & Tog Daniel Kahneman Design of Everyday Things 10 Usability Heuristics for UI Design First Principles of Interaction Design Thinking Fast & Slow BJ Fogg BMAT Tiny Celebrations MIP
- 110. Development Inspiration Jason Fried Signal v. Noise Jeff Bezos Martin Fowler Be stubborn on vision flexible on details. Agile Manifesto Google How Google Works
- 111. 1. 5000 new users 2. £500k in additional revenue 3. Goal 3 Just shippedDiscovery $50 CPA $500 LTV Key product metrics Up next 78 NPS Item 1 Item 2 Item 3 Item 1 Item 2 Item 3 Item 1 Item 2 Item 3 Quarterly OKRS Development - Roadmap
- 112. Data & Optimization Inspiration Avinash Kaushik DMMM Dave McClure John Doerr AARRR OKR Sean Ellis High Tempo Testing
- 113. Analytics Taxonomy - Data & Optimization
- 115. I just connect the dots.
- 116. We want to build this.
- 117. If we want to build this. We need to connect these dots.
- 118. 5 Ds Of PMUX - How We Connect The Dots
- 119. Get In Touch Linkedin: bit.ly/sumsetin Web: invertiv.com Mail: akar@invertiv.com