Everything you ever wanted to know about UX (*but were afraid to ask)

Everything you ever
wanted to know about UX
(*but were afraid to ask)

Andrew Hinton | @inkblurt

Patrick T Quattlebaum | @ptquattlebaum

#uxba source:http://wpedia.goo.ne.jp/enwiki/Release_Management

“Most people make the mistake of thinking design is
what it looks like... People think it’s this veneer—that the
designers are handed this box and told, ‘Make it look
good!’ That’s not what we think design is. It’s not just
what it looks like and feels like. Design is how it works.”
Steve Jobs in Design Is How It Works: How the Smartest Companies Turn Products into Icons

#uxba

UX The accumulation of the interactions a
person has with a product or service.

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"We taught them about yacht design so
they could participate in the design."
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#uxba source: http://www.theaeonsolution.com/security/?p=190

#uxba source: cruciality.wordpress.com/category/humour/

UX emphasizes
people
psychology
behavior
culture
context

Cognitive Psychology and its Implications

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“We’re here to make things that improve people’s lives.
In doing so, our companies profit in both senses of the
word... We should judge our industry by the happiness
we create.”

Cennydd Bowles, The fall and rise of user experience

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#uxba source: http://www.youtube.com/watch?v=2lXh2n0aPyw

As much “what” than “how”

#uxba source: http://uxbooth.s3.amazonaws.com/wp-content/uploads/2010/03/05UXBooth_Goliath2.png

#uxba source: Jared Spool, User Interface Engineering

#uxba source: http://www.pragmaticmarketing.com/publications/magazine/7/4/the-freemium-business-model-and-viral-product-management/

perform, and how easy was it to do them? What other choices does she have for achieving her
goals, and why did she choose your application?

If you get the user research wrong, you are not going to get your user experience design right. But if
you get it right, you have the building blocks for a great customer-focused user experience.

Figure 2 User Research Is Where UX Design Begins

Directly interact with the application’s users
Listen through interviews and surveys to understand
their needs.

Observe Look overUsers users’ shoulder while they are
your can accomplish their goals.
doing their job to ﬁll in gaps in your understanding.

Create research-based personas — vivid, narrative
Personify descriptions of ﬁctitious people — to represent the
attitudes, goals, and behaviors of your users.

Walk in your users’ shoes to understand
Empathize how they may — or may not — engage emotionally
with your Web site or software application.

56758 Source: Forrester Research, Inc.

#uxba source: Forrest Research, “Business Analysts: Seize The Opportunity To Deliver Compelling User Experiences”

Market User
Design Research Research Research
Analytics

Behavioral
(what people do)

Analytics Review
Ethnography

Split of Multivariate Testing
Contextual Inquiry

Lab Usability Testing

Diary Studies

Quantitative Qualitative

Card Sorting
Demographic Studies

Intercept Surveys Desirability Tests User Interviews

Surveys Focus Groups

Attitudinal
(what people say)

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http://flickr.com/photos/spcoon/1606694538/

User interviews
Conduct one-on-one or group interviews to explore, uncover and understand
issues and opportunities facing users.
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http://flickr.com/photos/podtech/398080624/

Contextual inquiry and observation
Observing users in the context of use can provide invaluable insight into what
affects user behavior and can provide realistic scenarios to drive more effective
design solutions.
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Filling in the gaps about the users
Field research provides insights into context of use that typical requirements
elicitation does not provide.
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#uxba source: http-//www.blogcdn.com/www.kitchendaily.com/media/2010/02/cooking-without-measuring-456

#uxba source: http-//houseoffraser.scene7.com/is/image/HOF/I_107848688_00_20081211

#uxba source:http-//www.abetterbagofgroceries.com/wp-content/uploads/2010/04/OXO-measure-cup-from-top.jpg

#uxba source: http://www.emeraldinsight.com/content_images/ﬁg/2880300205002.png

Everything you ever wanted to know about UX (*but were afraid to ask)

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