Presentation on how to use social media and what behaviors to avoid. Primarily for those working in government. This presentation was given at US Cellular field in Chicago on Aug. 12, 2009, for the Government College Relations Council

1. Social Networking Do’s and Dont's: An Overview for Students, Colleges, and Employers

2. Pam Broviak Genealogistrr Bloggerrr Motherrr Public Servantrr Civil Engineerrr Motherrr Wiferr Sisterrr Genealogistrr Social Media Userrr Writerrr Bloggerrr Wiferr Writerrr Civil Engineerrr Sisterrr Public Servantrr

3. Don't fear social networking I don't have the time Can't afford the cost My information is private I can't control what people might say I don't know how

4. Do remember social networking is: Fun Valuable Educational Life changing Not going away

5. Do realize you already know how to network socially It's all about communication and respect

6. Do keep these basic rules in mind as you interact online Share Contribute Make friends Be nice Be patient Be careful Be helpful Be encouraging

7. Do be aware of and obey copyright laws Look for terms of use and licenses http://www.creativecommons.org

8. Do create an online profile Licensed civil engineer working for a municipality in Illinois. Interested in social media and its use in engineering/public works/government. pbroviak

10. Excessive “Party” photos

12. Professional

15. All of us are smarter than one of us

16. Democratization of information/knowledge

18. Everybody is an influencer

19. Anyone can influence anyone

21. Build on what you already have

22. Make it fit your organization

24. Do teach your employees how to use social networking “One also has to get over the condescension about how easily people will misuse the technology and take an appropriate level of responsibility for helping them.” - Dannielle Blumenthal, GovLoop

25. Do define your agency before someone else does “It’s not true if it’s not on Facebook” – by Ron Shulkin on July 24, 2009, Chicago Social Networking Examiner

26. Do create a meaningful dialogue with the public “Particularly in government … it is nothing less than an obligation on our part to embrace every possible means to serve the public better, faster, and cheaper than anyone has ever thought possible.” - Dannielle Blumenthal, GovLoop

27. Do join the conversation http://www.govloop.com

28. Don’t think social networking is going away Worldwide unique visitors (June, 2009). Source: comScore 1. Google Sites: 844 million 2. Microsoft Sites: 691 million 3. Yahoo! Sites: 581 million 4. Facebook: 340 million 5. Wikimedia Foundation sites: 303 million 6. AOL: 280 million 7. eBay: 233 million 8. CBS Interactive: 186 million 9. Amazon: 183 million 10. Ask Network: 174 million TechCrunch “Facebook Is Now the Fourth Largest Site In The World”-Erick Schonfeld on August 4, 2009 250 million active registered users

29. Do check out these resources: For learning: For local govt: http://www.munigov.org http://www.localgovwiki.org For the latest: http://www.mashable.com http://www.publicworksgroup.com/YSMJBH09/YSMJBH09.PDF

30. Do say Thank You!!& ask Questions This presentation will be uploaded to the following account: http://www.slideshare.net/publicworksgroup