Beat Roeschlin outlined Media Sales' strategic plans for 2011-2015 in response to challenging market conditions. Key decisions include making Media Sales leaner, more flexible and profitable through cost reductions, adopting a new non-exclusive business model, and creating a dedicated digital unit to accelerate the shift to online. A board committee will oversee implementation of optimization measures across Switzerland and international markets. The goal is for digital sales and profits to become the main driver of growth for Media Sales.

1. Investors’ Day 2011
y
Zurich, 1 December 2011
1

2. Overview presentation order
Theme Speaker Time (in mins)
Group
p Intro / Welcome / Strategic Overview
g H.P. Rohner 20
Media Sales Positioning Publicitas for the future B. Roeschlin & P. Böni 40
Q&A Group / Media Sales
Presentations: AdMarket / Augmented Reality A. Gedenk / M. Pittner 20
Break 30
g
All segments Strengthening digital growth across the Group
g g g g p
Digital and mobile growth with local.ch E. Baehler 20
Portfolio DMS with special focus on Zanox R. Martignoni 20
Q&A Search / Find & DMS 20
Group Solid balance sheet secures strategic freedom A. Schmidt 30
Concluding remarks H.P. Rohner 15
Q&A 20
Total approx. 4 hrs
2

3. OVERVIEW KEY DECISIONS
Hans-Peter Rohner
H P t R h
CEO & Chairman of the Board
3

4. Part Hans-Peter Rohner I Key decisions on Group and segment level I The way forward
Key decisions on Group level
PubliGroupe continues to operate in 3
segments with key brands local ch
local.ch,
Publicitas, Zanox
Repositioning and further development
of Publicitas with new governance
structure
str ct re
Sale of majority of real estate portfolio;
proceeds to be mainly distributed to Search & Find Media Sales Digital & Marketing
Services
shareholders
Segment switch from IFRS to Swiss ‘Search & Find’ ‘Media Sales’ is the ‘DMS’ brings
GAAP FER in 2012 in order to better produces and sells preferred partner together a portfolio
show the real performance of our digital media products for media owners of leading inter-
assets facilitating the and advertisers national marketing
search for persons
persons, worldwide, selling
orld ide and technolog
technology
PubliGroupe to move on with solid companies, media using service companies
balance sheet and bank-independent products and effective
investment capacity of >CHF 100 mio services advertising
solutions
End f double
E d of d bl mandate Ch i
d t Chairman/CEO
/CEO
as of General Assembly 2012
4

5. Part Hans-Peter Rohner I Key decisions on Group and segment level I The way forward
Key decisions on segment level
Media Sales with a new set of
important measures and initiatives
to monetize customer relations,
streamlining processes and
boosting digital and online-
business. Dedicated board
committee to support and facilitate
implementation under leadership
of CEO Beat Roeschlin.
Search & Find to further develop
and dynamise local.ch as a
cornerstone of Group strategy.
Continued partnership with
Swisscom and one successful
organization under the leadership
of CEO Edi Bähler.
DMS to focus on successful
management of key participations
(Zanox and Namics); further
developing strategic initiatives and
preparing M&A opportunities Zanox Group subsidiaries; note: Digital Window is the holding company for Affiliate Window and buy.at
within the defined strategy.
5

6. Part Hans-Peter Rohner I Key decisions on Group and segment level I The way forward
A group well positioned for the future…
Global presence with about 2,200 employees
Allocation of staff by segment (in %) Geographical distribution (in %)
Media Sales 55.5% Switzerland 73.5%
Search & Find 22.9% Europe 15.0%
Digital & Marketing Services 18.0% Americas 2.5%
Corporate and others 3.6% Asia/Pacific 9.0%
The group has more than 400,000 customers:
− Private persons
− SME
− National advertisers
− International brands
The group cooperates with:
− Well-known media companies
− Digital media owners
− Different types of websites MSN
6

7. Part Hans-Peter Rohner I Key decisions on Group and segment level I The way forward
… along marketing value chain, “Marketing. More. Effective”
Customer Awareness Customer Acquisition Customer Retention Focus of service Client typology
Attention Search Desire & Evalua- Pur- Loyality Consulting SME
& Interest & Find Inten- tion chase Sales National
tion Development Global
Search & Find
Local.ch Sales
Local.fr Sales
Home.ch Sales
Media Sales
Publicitas Consulting & Sales
g
Adnative Consulting & Sales
Publimedia Consulting & Sales
Digital & Marketing Services
Namics Development & Consulting
Instanz Development & Consulting
SVBmedia Consulting
Zanox (DigitalWindown, Buy.at) Sales (enabled through platform)
eProfessional Consulting
Corporate & others
Denon Development & Consulting
7

8. Part Hans-Peter Rohner I Final remarks
Conclusion & outlook
Switzerland
HQ in Lausanne
Americas Europe Asia/ Pacific
Canada Austria Belgium France Australia China Japan
USA Germany Greece Italy Malaysia Singapore Taiwan
Netherlands Spain UK Thailand India
Switzerland
Who are we today: Who we want to be tomorrow:
A company in a business transformation situation that A more compact company that is fully geared towards
continues to be marked by significant changes in the media making marketing processes more efficient (ROI) for
and marketing/advertising environment. marketers and advertisers.
A company with print still being the main volume A company where online sales and profits will
contributor, albeit with the digital business growing in become even more important and make up more
importance. than half of total business (incl. participations).
A company that still largely thinks and operates like a A company with a digital corporate culture, applying
incumbent player with a culture that is strongly affected by innovative participation models.
its 121 year history.
8

9. MEDIA SALES
Leaner. More flexible. More profitable.
p
Beat Roeschlin
CEO of Media Sales
9

10. PART 1 | Market and Media Sales development 2007 - 2010
PART 2 | M k t and Media Sales development 2011 - 2015
Market d M di S l d l t
2.1 | Market development
2.2 | Media Sales development
10

11. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Strategic premises and key decisions going forward
Leaner, more flexible, more profitable
Accelerated shift towards digital
New set of optimisation measures:
- in Switzerland
- in international markets
- in headquarters (central costs)
Enrichment of print offerings
Further investments in digital market
The Board of Directors of PubliGroupe establishes a dedicated strategic
committee
11

12. Executive Summary
PART 1 | Market and Media Sales development 2007 - 2010
PART 2 | M k t and Media Sales development 2011 - 2015
Market d M di S l d l t
2.1 | Market development
2.2 | Media Sales development
12

13. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Challenging advertising market environment
Traditional advertising spend1 vs. Real GDP (CH) Erratic advertising
10% market in recent years
5%
5% 4%
5%
3% 3% 2% Print dropped from CHF
4% 4% 3%
1% 2.5 bn. to CHF 2 bn
0%
(2004-2010)
-1%
-3%
3% -2%
-5%
Advertisers shift from
-10% print to online
CH real GDP growth
-15% Trend likely to continue
CH traditional media spend growth
-15%
-20%
2004 2005 2006 2007 2008 2009 2010
Note: 1) Traditional media includes: Print; Electronic; Out-of-home. It excludes online and direct advertising
Source: SECO historical data & Fall 2011 f
S hi t i l d t F ll forecast; Stift
t Stiftung W b t ti tik S h i PWC
Werbestatistik Schweiz;
13

14. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Swiss advertising has continuously shifted from print to online
In response to the crisis and market consolidation MS has taken reactive measures
Swiss advertising market 2007 – 2010 CAGR
CHF m 1 Cost base reduction
Total - 1.3%
4,362 4,410
4,197
4 197
10% 13% 3,883 Digital + 22.0%
3% 2% 19%
13% 17%
13% 2% Radio - 2.6%
3% 2 New business model
16% 14% 15%
16%
TV + 1.9%
1% 1%
16% 15%
1% 1% - 2.9%
Out of Home
3 More customer oriented
57% 55% business set-up
Cinema - 11.3%
49%
48%
Print - 7.0%
4 New digital unit
2007 2008 2009 2010
Source: Media S l and external analysis
S M di Sales d t l l i
14

15. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Cost
Costs decreased to adjust to lower volumes 1 decrease
MS achieved 114m CHF savings to redress EBIT… … along 3 axis
CAGR
2,200 1,966
venue
1,736
1,800 I Downsizing of FTE resources
1,296
1 296
Rev
1,400 1,174 - 15.8%
1,000
CHF M
293.7
300 271.7
Expenses
s
230.1
250
- 469 FTE (-13.9% p.a.) 179.7 Resizing local and regional
200 114 m CHF cum. savings II
- 15.1% branch offices
CHF M
150
20 13.0
0.5
0
EBIT
-29 0
29.0 -29.0
29.0
E
20
-20 Reducing
R d i central costs lik
t l t like
III
management, services, etc.
-40
CHF M
2007 2008 2009 2010
Source: P bliG
S PubliGroupe published results; M di S l i t
bli h d lt Media Sales internal d t
l data
15

16. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Business
New business model to respond to new market reality 2 model
Move from exclusive contract logic… … to establishing non-exclusive sales logic
Print contract type breakdown 2007 – 2010 Media Sales pricing scheme - old & new
Media Sales P Price
61% 42% (CHF) 1 Minimum transaction fee covering
market share
the cost of order processing
2 Degressive sales commission
22% +19pts
41%
Non-exclusive
Portfolio sales
contracts 2
78% -19pts
59% 1 New model
Exclusive contracts
Old model
d l
0 100 200 300 400 Ad500
price
2007 2010 (CHF)
While many larger publishers have built their own Modular, transaction-based model, different service
sales force, Media Sales still owns a 42% share levels and full transparency with a portfolio logic
Note: Direct sales are sales lost to publishers’ own sales force
publishers
Source: Media Sales internal data
16

17. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Strong exclusive mandates and key cooperation
agreements
Publishers (selection) | Exclusive mandate Publishers (selection) | Cooperation agreements
17

18. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Organi-
Digital transversal unit and customer segmentation 3 sation
to better serve market needs
New organisation relaying innovation and processes across units and to clients
PUBLICITAS CH P INTL P DIGITAL
Advertisers/ Advertisers/
Advertisers Publishers
Publishers Publishers
Small Local & National Exclusive Trans- All
Enterprise Regional Accounts & accounts national segments
& SMEs Agencies accounts
Client segments
Private Dedicated Sales
Portfolio Sales Publimedia
Publicitas Digital
EBIT contributors
MS units Sales units Supporting transversal units
Source: Media S l i t
S M di Sales internal d t
l data
18

19. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Creation of a dedicated digital unit 4 Digital
Digital turnover 2007 - 2010 Towards a more digitally driven company
CHF m CAGR
Creation of Publicitas Digital
Publicitas CH 1)
50 46.0
- Development of proprietary digital products
45 + 15.7%
39.5 - Training, new sales i
T i i l incentives, di it l hi
ti digital hires
40 35.7
35 New Publimedia
29.8 30.2
30 - Launch of an integrated Ad Market platform
+ 36.1%
P
23.5 - Integration of Web2com2 into Publimedia
25
19.7
17.8
20
15
16.0
16 0 16.0
16 0 15.8
15 8 - 3.7%
Hired digital sales experts
licitas Intl.
10 12.0
5 Setup of integrated tools and systems
0 across all offices
2007 2008 2009 2010
Publ
Transfer of digital best practices across
geographies
MS Total P International Publicitas CH
Note: Digital
N t 1) Di it l campaign b ki and management platform suite 2) I 2009 and 2010 W b2
i booking d t l tf it In d 2010, Web2com was consolidated within th DMS segment
lid t d ithi the t
19

20. Executive Summary
PART 1 | Market and Media Sales development 2007 - 2010
PART 2 | M k t and Media Sales development 2011 - 2015
Market d M di S l d l t
2.1 | Market development
2.2 | Media Sales development
20

21. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Outlook: traditional segment to stabilise according to analysts…
Swiss advertising market prevision | 2011 – 2015
CAGR
CHF m Markets currently addressed
Total + 2.8%
4,864 by Media Sales
2015 (CHF m)
4,348
Digital + 9.2%
24%
19% 1,986 28 2,014
4% Radio + 1.6%
4% Print Cinema
14%
15% + 2 1%
2.1%
TV
16% 16%
1% 1% Out-of-Home + 2.7% Objective 2015
+ 3.9%
Defend print market share at
Cinema
45% 41% 40% level
Print + 0.3%
- considering current portfolio -
E2011 E2015
External analysts market view
Note: Cinema market share i 100% and not i l d d i thi graph
N t 1) Ci k t h is d t included in this h
21

22. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
... But Media Sales plans with more conservative forecast for
traditional media
Traditional advertising* spend vs. Real GDP (CH) Swiss ad market and
10% Analysts’ view economy strongly
5.4% correlated (>0.95)
4.5% 4.3%
5% 2.9% 3.2%
2.5% 2.6% 2.1% Strong uncertainty
g y
2.7%
2 7%
3.6% 3.6% 0.9%
1.4% 1.9%
about Switzerland's
0%
economy
-0.5%
-2.6% -1.9%
-5% Media Sales mgmt
considers more
conservative forecast
-10% CH real GDP growth
CH traditional media spend growth Correlation based Lower cost structure
prevision (GDP &
-15% needed according to
ad spend) –
-15.3% Publicitas view more conservative
-20% scenario
i
2004 2005 2006 2007 2008 2009 2010 E2011 E2012
Note: 1) Traditional media includes: Print; Electronic; Out-of-home. It excludes online and direct advertising
Source: SECO historical data & Fall 2011 f
S hi t i l d t F ll forecast; Stift
t Stiftung W b t ti tik S h i PWC
Werbestatistik Schweiz;
22

23. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Growing digital segments
Swiss advertising advertising prevision | 2011 – 2015 CAGR Markets currently addressed by
CHF m Media Sales
1,160 Total + 9.2% 2015 (CHF m)
5%
6% Mobile Internet + 32.2%
206 264 470
8%
816 Online & Mobile TV + 25.3% Classifieds Display
23%
5%
Directories + 19 6% 1
19.6%
20%
Objective 2015
18%
20% Display + 12.8% Increase digital market share from
6% today to 20%
Classifieds + 5.7%
- display & classified; possibly entering
48% 40% mobile internet and other digital growth
+ 4.4% markets in the future -
Search
E2011 E2015
Note: 1) PubliGroupe's Local.ch asset will capture growth in the online directories segment / 2 Display and classified addressable market only
Source: P bli it analysis
S Publicitas l i
23

24. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Offline and online advertising formats converge
Budget decisions to be increasingly taken on a more
g gy
informed basis, both online and offline
Data is king
Advertising market experiences a continued shift of power
from publishers towards advertisers
Digital advertising replacing or complementing traditional
Digital
g offline media through new technology
becomes Advertising becomes therefore more efficient across all
ubiquitous media categories (Augmented reality/smart ads; digital
signage…)
The audience is increasingly building its own personalised
Advertising media experience through connected platforms
becomes
Advertisers are going to engage in a more personal
personal relationship with their audience
24

25. Executive Summary
PART 1 | Market and Media Sales development 2007 - 2010
PART 2 | M k t and Media Sales development 2011 - 2015
Market d M di S l d l t
2.1 | Market development
2.2 | Media Sales development
25

26. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Measures taken along two pillars: strengthen the traditional
business and accelerate growth of digital activities
1st PILLAR
Optimisation measures being launched:
p g
Become yet leaner and more adapted to Leaner and
STRENGTHEN market
the traditional more flexible
print business cost
Intervention and enrichment of print offerings structure
along three areas: Switzerland, international,
central functions
2nd PILLAR
Grow digital footprint:
ACCELERATE Further invest in digital initiatives
the digital Higher share
agenda Develop new digital products to drive growth of digital
& explore new
p turnover
opportunities
26

27. Part Beat Roeschlin I MS in the past four years I Plans for the next four years 1st PILLAR
Three areas of improvement have been identified
Improvement Expected EBIT-effect
Related Projects 2015
areas
Process harmonisation
Swiss Centralisation of sales back-office function
1 CHF 9 – 11 m
business Improvement of sales efficiency while maintaining
local presence
International Divestiture and restructuring of low performing units
2 CHF 4 – 6 m
business Reduction of regional headquarters / legal entities
Centralisation and optimisation of support & admin
3 Central cost functions/processes CHF 5 – 7 m
Consolidation and optimisation of IT infrastructure
p
Total CHF 18 – 24 m
27

28. Part Beat Roeschlin I MS in the past four years I Plans for the next four years 1st PILLAR
Expected CHF 18-24 m EBIT improvement by 2015;
large effect in 2012
Incremental EBIT effect vs 2011
CHF m 18 - 24
17 - 23
14 - 20
5-7
4-6 3 Central cost
2-4
6 - 12 3-5 4- 6 4-6
EBIT
effect 0-2 2 International Business
0-2
6-8 9 - 11 9 - 11 9 - 11 1 Swiss Business
2012 2013 2014 2015
FTE CH ~100 FTE
reduction Total FTE reduction
anticipated by 2015: ~200
INTL ~100 FTE
Restructuring cost 15 - 20m CHF
Investments 5 – 10m CHF
28

29. Part Beat Roeschlin I MS in the past four years I Plans for the next four years 2nd PILLAR
Growth with performing digital products
Digital products portfolio Development to 2015
Booking platform for display (CH) Develop exclusive inventory and new offers
Display
Ad4Quality
ad4quality Sales window for “pools” and other Launch rich media offers
products Enable online display sales in every branch
p y y
ormance
Premium CH performance ad network Ad4max Mobile (1H 2012) - 1st mover in CH
Leader in CH with 1.5 bn imp./year Develop local and regional advertising markets
Perfo
(on premium segment) Launch overseas licensing / extensions
Digital OOH 2
Build a coalition of adscreen providers
“On-the-move” ad sc ee network
O t e o e ad-screen et o
O
Develop network to have local/regional flexibility
Reach 3 million passengers per week
Develop a powerful national adscreen footprint
Further develop i
F th d l inventory ( i t & online)
t (print li )
Online Ad market (information,
+ planning, booking, reporting) Establish dynamic offering (eg. last minute deals)
Incorporate mobile offerings
Note: QOD=Quality
N t 1) QOD Q lit on Di l
Display; 2) OHH O t f H
OHH=Out-of-Home
29

30. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Print decreases in 2012, stabilises in 2013 and onwards;
digital to grow steadily
Media Sales print and online gross margin development | 2011 – 2015
Print will decrease
CHF m
due to structural
115
shift and continued
110
Media S l
M di Sales CH trend from exclusive
105 print business
mandates towards
100 portfolio sales
95
'20
Illustrative
expected trend Digital to grow at
'15
Portfolio d
P tf li and new least in line with the
digital products and
'10
services market
'5
-
2011 2012 2013 2014 2015
30

31. Part Beat Roeschlin I MS in the past four years I Plans for the next four years
Conclusion & key take-aways
Media Sales / Publicitas to become leaner, more flexible, more profitable
Optimisation measures along three intervention areas: Switzerland, international
and central functions
Expected CHF 18-24 m EBIT improvement by 2015 from cost reduction
Growth with performing digital products and through enrichment of print offerings
with potential EBIT upside
Board of Directors of PubliGroupe establishes dedicated strategic committee
headed by Pascal Böni, to support transformation and management team.
31

32. Closing remarks
g
Pascal Böni
Member of the Board PubliGroupe &
Head of Steering Committee Publicitas
32

33. Part Pascal Böni I Mission & role of the steering committee
Publicitas: re-positioning a market leader in turbulent times
Role of the steering committee
Changing Play
Pl new role i a revised value chain with i
l in i d l h i ith increased competition
d titi
Industry Economic realities (industry concentration & consolidation, downturn etc)
Logic ask for evolutionary but also revolutionary steps
From intermediary logic (print) to direct booking industry logic (
y g (p ) g y g (online)
)
From cost- Shift from cost cutting to service provisioning under the leadership of
cost-cutting
cutting to Beat Roeschlin
efficient &
Assure outside-in rather than inside-out perspective
professional
services Encourage and ask for increased speed of implementation and time to
market within P bli it
k t ithi Publicitas
BoD Proactive interface to the BoD of PubliGroupe
involvement Accelerate decision making related to operational top priorities
Improve digital & online-footprint & encourage higher rate and speed of
innovation
33

34. Part Pascal Böni I Mission & role of the steering committee
Key Positioning Questions to be addressed
Role of the steering committee
Service Development of our off- and online workflows and –tools
D l t f ff d li kfl d t l
Offering to Enrichment of our service offering (such as RTB, AdMarket, dynamic
our Clients pricing, integration and combination of digitally enriched content, ie QR
codes, into our value chain etc.)
“Ease of use” of Publicitas - interfaces
Group Management of growth potential across the Group
Structure and Print focus vs. enlargement of services into digital & online
Organizational Evaluate meaningfulness of shared resources (Finance, IT, HR etc.) in
Integration view of business specific needs and time to market considerations
Publicitas Strategy review related to the international network
International Network leverage & service-related synergies
International network leadership
34

35. Part Pascal Böni I Mission & role of the steering committee
Next Steps
Role f the t i
R l of th steering committee
itt
Form Steering Committee under th l d hi of P
St i C itt d the leadership f Pascal Bö i
l Böni
Committee size 3 – max. 4
Part of Group BoD and ultimate decision making body = BoD
Timing Committee composition finalized by 31 Dec 2011
Start of committee work January 2, 2012
Expectations Communication on committee composition by year end 2011
First results related to Group management structure & organizational
integration Q1
Increased pace related to all key Publicitas challenges
35

36. Q&A
SECTION GROUP &
MEDIA SALES
36

37. Presentation of P bli di &
P t ti f Publimedia
AdMarket family.
1st of December 2011
© Andreas Gedenk, CEO I Publimedia AG 2011

38. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Highlights & Milestones.
• Relaunch new Publimedia:
• 1st Mai 2011
• Merger of Publicitas Publimedia and web2com
• Focus: Print & Online (all categories)
• Dedicated to large national advertisers and their agencies
• Launch AdMarket family:
• 12th October 2011
• AdStore, AdPlanning, AdCampaign, AdReporting
• Focus: efficiency and create value

39. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Position & Claim.
• Publimedia is the key account unit of PubliGroupe and Publicitas
• Main Partner: Advertiser, agencies & publishers
• «open media services» positions Publimedia as a service provider
• Open media: Print & online (all categories)
• Services: Media, marketing, special & network

40. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Overview.
Media Marketing Special Network
Service Service Service Service
AdMarket Analysis Consulting Cross-
AdStore Controlling Concept Business
AdPlanning Touch Point Creation PG offers
AdCampaign Production
AdReporting
Print Mobile Display
Di l Affiliate
Affili t Social Media
ad4max SEM SmartAds Performance Lead

41. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Overview.
Media Marketing Special Network
Service Service Service Service
AdMarket Analysis Consulting Cross-
AdStore Controlling Concept Business
AdPlanning Touch Point Creation PG offers
AdCampaign Production
AdReporting
Print Mobile Display
Di l Affiliate
Affili t Social Media
ad4max SEM SmartAds Performance Lead

42. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
AdMarket goal.
• Create and develop the most efficient and dynamic marketplace in
Switzerland
• Combine print & online (all categories) coherently
• Attractive price & content specials
• Strenghten this with a combination of performing & powerful tools

43. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
AdMarket family.
Free (Print / Online / Mobile / Tablet)
Access
Price- & Content Specials, Ratecards
Paid
Area - Analysis - Controlling
- Calculation
- Planning - Booking - Reporting

44. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
AdStore.

46. Part Andreas Gedenk I Presentation Publimedia & AdMarket family

48. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
AdPlanning.

49. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Coverage of media.
Print
62%
Cinema
Internet, Mobile,
Tablet
T bl t

50. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Cinema-trailer - as of January 2012.
Choice of
the movie
Choice of
the week
Insights of
the trailer

51. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Transfer to adcampaign.
1. Planning 2. Calculation
3.
3 Booking

52. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
AdCampaign.

53. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Conflict control.

54. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
AdReporting.

55. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Campaign overview.

56. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Performance overview.

57. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Summary of the admarket family.
• Integration of the
full range of data
• Individual presentation
• Free access of data
• Print, Online, Mobile,
& Tablet-Ratecards
• Pi
Price- & Content-
C t t
Specials
• Added value
• Unique • W b based
Web b d
• Coverage 62% • Conflict control
• Cinema-Trailer

58. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
Thank you for your attention.
y y

59. Augmented Reality in Media
Short introduction
Marc Olivier
Marc-Olivier Pittner
Zürich, December 1st 2012
59

60. Part Marc-Olivier Pittner I Demonstration Publimedia & Augmented Reality in Media
Benefits for Advertisers
Show videos and other dynamic content
Drive the potential customer to an opt-in mechanism
p p
Drive the customer to a web shop or a physical outlet
Engage with customers thru social networks
Tracking of customer actions and data analysis
60

61. Part Marc-Olivier Pittner I Demonstration Publimedia & Augmented Reality in Media
Benefits for Publishers
Transfer traffic from paper to digital
Bring interactivity to the paper
g y p p
Tracking of user actions and data analysis
Measure qualitative return for advertiser’s
Be more innovative than competitors
Drive more advertising income
61

62. Part Marc-Olivier Pittner I Demonstration Publimedia & Augmented Reality in Media
Some history
62

63. Part Marc-Olivier Pittner I Demonstration Publimedia & Augmented Reality in Media
Basic technology
Image recognition leads to specific Action
Instant image recognition using the phone s camera
phone’s
The technology can be integrated in any 3rd p y App (SDK)
gy g y party pp ( )
After image recognition different actions are possible
Actions can be linked to the user’s geographic location
Actions can be built based on existing internet web services
63

64. Demo Movie
64

65. SEARCH & FIND / M h k
Matchmaker
Further developing l
F th d l i local.ch online revenue and
l h li d
increasingly establish mobile offering
Edi Bähler
CEO local.ch
65

66. Part Edi Bähler I Market Analysis I Plans for the future
SMEs marketing and communication needs
Lead
Pay-per-performance models
SEM generation
(quotations…) Emerging models
User generated content Strong growth
CRM Groupon like
Editorial content Measurable ROI
User`s knowledge (Direct marketing) models
Vertical Booking
Traditional portals
"Search & SMEs Advertising needs
Find" and (marketing & communication)
Online content Offline content
online (flyers, posters)
(website, video…)
marketing
Local media
Classified (press,
radio, outdoor)
Online Events, Classical media.
Directories exhibition Poor growth.
Print Directories shows Not performance-based
Communication and offline medias
66

67. Part Edi Bähler I Market Analysis I Plans for the future
Markets adjacent to classical search & find very
fragmented
Total Swiss local advertising market Zoom on Online Business models (excl. online press)
CHF m, 2010
, CHF m, 2010
,
625 85 260 90 890 110 100 290 110 100 290
gate24.ch
Others 14 15
Others
80
Others 320
search.ch
Others 45 16 Booking 3
CCO 19 Groupon 10
Couponing
Deindeal 15
Google
Others 205 16 Renovero 14 Lead
Generation
Blick 140
“SC Directories”
110 Maturity
PG exc. local
10
Website creation² & content
NZZ 190 120
Energy 10 Online
APG 52 Local.ch
Local ch
content
54
PG exc. local 10
Various
SF1, SF2, Sat1, ProSieben 15 immoscout24.ch 10
Goldbach Minuten etc. 240
20 jobscout24.ch 10
Media 25 swissfriends.ch 10 Classifieds
Various Goldbach media 30
homegate.ch 20
g
Press Online
Direct TV, radio, Printed
Search &
Marketing1 outdoor (Print&Online) Directories Find Source : Publisuisse Mediaguide, Swisscom, OC&C analysis
Local.ch Tamedia Ringier
g Publigroupe
g Other
1. We assumed that half of the Direct Marketing is local
2. Website creation market sizing assumptions: 15% of SME not owning a website create one, 15% of those with website rebuild it in a given year, average annual spend: CHF 3.500;
3. Emerging segment in 2010, estimated at CHF 1m
67

68. Part Edi Bähler I Market Analysis I Plans for the future
Active matchmaking & expansion to lead generation
to be found to be chosen to sell
customers
t
perspective
MATCHMAKER
users
perspective
to find to choose to buy
68

69. Part Edi Bähler I Market Analysis I Plans for the future
Markets with distinct growth potential
Total Swiss local advertising market Zoom on Online Business models (excl. online press)
CHF m, 2010 CHF m, 2010
625 85 260 90 890 110 100 290 110 100 290
gate24.ch
Others 14 15
Others
80
Others 320
search.ch
Others 45 16 Booking 3
CCO 19 Groupon 10
p
-5% to -15% Couponing
C i
Deindeal 15
Google +30% to
Others 205 16 Renovero 14 Lead
+20% Generation
Blick 140
“SC Directories”
-20% to -20% to 110 Maturity
-10% PG exc. local -10%
10
Website creation² & content
NZZ 190 +10% to
120
Energy 10 +20% Online
APG 52 Local.ch
content
54
+10% to
PG exc. local 10
Various +20%
SF1, SF2 Sat1G ldb 20 Minuten etc. 240
SF1 SF2, Sat1, ProSieben 15 immoscout24.ch
immoscout24 ch 10
Goldbach h
jobscout24.ch 10
Media 25 swissfriends.ch 10 Classifieds
Various Goldbach media 30
homegate.ch 20
Press Online
Direct TV, radio, Printed
Search &
Marketing1 outdoor (Print&Online) Directories Find
Local.ch Tamedia Ringier Publigroupe Other
Source : Publisuisse Mediaguide, Swisscom, OC&C analysis
1. We assumed that half of the Direct Marketing is local
2.
2 Website creation market sizing assumptions: 15% of SME not owning a website create one, 15% of those with website rebuild it in a given year, average annual spend: CHF 3.500;
one year 3 500;
3. Emerging segment in 2010, estimated at CHF 1m
69

70. Part Edi Bähler I Market Analysis I Plans for the future
Key drivers for successful matchmaking strategy
implementation
Leader in audience Strong monetization engine
g g
Content Product optimisation
Print, Online, Mobile
– Local Editorial Content
– User Generated Content Diversification to new
business models
Managed audience
Print, Online, Mobile Sales power & efficiency:
– Multichannel
Brand strength – CRM1
– S
Segmentation
t ti
Operational excellence Matchmaking data People and culture
Processes User insights Harmonised employer
conditions
IT Deeper advertiser information
D d ti i f ti
Strategic Human Resource
Print cost structure management
1 Customer relationship management
70

71. Part Edi Bähler I Market Analysis I Plans for the future
Improvements on all key performance indicators
145 142 1 Total revenue improves again after
REVENUE
E
some difficulties during financial
140 137 137 crisis and initial transformation
135 133 process from offline to online.
131 Growth expected to continue going
130 forward.
70 62 1
60 54 Steady growth in online (local.ch &
ONLINE
44 home.ch) at a CAGR rate of 16%.
)
50 42
Importance of total online revenue to
40 34 continue to grow at a rapid rate.
30
50
48.0 Profitability to increase again, due to
40
30.0 1 new set-up of organisation under
EBIT3
38.0 27.7
30 one leadership. Further operational
31.8 improvements anticipated going
20 forward.
2007 2 2008 2 2009 2010 2011
1 Forecast
2 EBIT non restated figs
3 local ch & home ch only
local.ch home.ch
71

72. Part Edi Bähler I Market Analysis I Plans for the future
Strong #2 behind Google
Nielsen Unique audience1 20112
3.5
3.0
2.5
25
2.0
1.5
1.0
0.5
00
0.0
Netmetrix Unique clients3 2011
50%
30%
6% 11%
% 9% 7% 8% 5% 7% 8%
4% 2%
10%
-10%
-30%
-50%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1 Nielsen/ Netratings
2 Average Unique Audience from January 2011 until October 2011
3 Source: Netmetrix / Unique clients
72

73. Part Edi Bähler I Market Analysis I Plans for the future
Uncontested #1 in mobile
Mobile app performance 2011
7.0 12
user use
6.0
10 times a 10
month2
5.0
38%
+38% 8
usage1
4.0
6
3.0
4
2.0 +62%
downloads
3
2
1.0
10
+53%
apps in
0.0 use1 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1 On all platforms (iOS,Android,Blackberry,W7,Nokia) Source : amount of searches by mobile devices to our server
2 Average usage per device = usage of mobiles app1 / mobile unique users1
3 Source : Apple / amount of searches by mobile devices to our server
73

74. Part Edi Bähler I Market Analysis I Plans for the future
Key Initiatives
Total Swiss local advertising market Zoom on Online Business models (excl. online press)
CHF m, 2010 CHF m, 2010
625 85 260 90 890 110 100 290 110 100 290
gate24.ch
Others 14 15
Others
80
Others 320 green search.ch
16 verticalization Booking 3
CCO 19
Others 45 book
Groupon 10
G
Couponing
Google couponing
Deindeal 15
Others 205 16 Renovero 14 Lead
Generation
Blick 140
“SC Directories”
110
video Maturity
PG exc. local UX
10
NZZ 190 design Website creation² & content
360°
120
Energy 10 local Online
APG 52 Local.ch
content
welcome 54 website
PG exc. local 10
new mobile
Various
SF1, SF2, Sat1, ProSieben 15
Goldbach Minuten etc. 240
20 ff i
offering immoscout24.ch 10
jobscout24.ch 10
Media 25 swissfriends.ch 10 Classifieds
Various Goldbach media 30
home.ch
homegate.ch 20
Press Online
Direct TV, radio, Printed
Search &
Marketing1 outdoor (Print&Online) Directories Find
Local.ch Tamedia Ringier Publigroupe Other Source : Publisuisse Mediaguide, Swisscom, OC&C analysis
1. We assumed that half of the Direct Marketing is local
2. Website
2 W b it creation market sizing assumptions: 15% of SME not owning a website create one, 15% of those with website rebuild it i a given year, average annual spend: CHF 3.500;
ti k t i i ti f t i b it t f th ith b it b ild in i l d 3 500
3. Emerging segment in 2010, estimated at CHF 1m
74

75. Part Edi Bähler I Market Analysis I Plans for the future
Conclusion
Improvements on all dimensions…
Review:
− Online revenue keeps on growing with double digits
− Solid online audience on – no 2 search & find after google maps – sustainable ahead
of national competition
− Uncontested no 1 in mobile search & find
1) Nielsen / Netrating
2) Available on iOS, Android, Blackberry,W7
Outlook:
− Turn search & find into matchmaking
− Improve user experience enlarge mobile portfolio
experience,
− Explore upcoming business models in transaction and lead generation
− Increase sales impact & efficiency
75

76. DIGITAL & MARKETING SERVICES
Profitable growth in Digital Marketing Services (
g g g (DMS)
)
Renato Martignoni
CFO & COO Digital & Marketing Services
76

77. Agenda
1 DMS performance overview
2 Zanox growth and innovation
3 Namics, SVBmedia
4 Relevant market t d and DMS strategy
R l t k t trends d t t
77

78. Part Renato Martignoni I DMS performance overview I DMS strategy
With our portfolio we cover both technology- and professional
services-driven
services driven businesses
Digital & Marketing Services portfolio
Digital (marketing) assets Not in focus Technology-oriented
business models are
highly scalable
Technology
Technology- Key European markets
K E k t
oriented penetrated - e.g.
1)
Zanox is #1 or #2 in
key markets
1)
Professional services-
oriented business models
Professional Namics benefit from scope
services-
Covered examples: e-
p
oriented
business concept, search
engine optimisation, lead
Perf. marketing services Not in focus management, etc.
Demand-side
D d id Supply-side
S l id
(advertiser) (publisher)
1) Zanox subsidiaries
78