Top 10 insights – State-of-the-art and how to build a Cross-border eCommerce & Marketing strategy in the USA & LATIN AMERICA Marcos Pueyrredon Global VP Hispanic Markets VTEX & Presidente eCommerce Institute Moderator: Carlos Anino CEO Napse more details in https://www.eretailday.org/2019/miami/morning-program/

2. A global initiative of

3. http://www.ecommerce.institute 3http://www.ecommerce.institute
EG5 AGENDA
https://ecommerce.institute/eg5-latam-digital-
commerce-organizations-forum/

5. https://ecommerce.institute/ecommerce-institute-anuncia-el-lanzamiento-del-eg20/

6. http://www.ecommerce.institute 6http://www.ecommerce.institute
https://www.eretailday.org/2019/miami/morning-program/

7. Hello, I am
Marcos
Pueyrredon
Global VP Hispanic Markets of VTEX and
President of the Ecommerce Institute.
MARCOS PUEYRREDON
GLOBAL VP HISPANIC MARKETS VTEX &
PRESIDENT ECOMMERCE INSTITUTE

8. Agenda
↳ OPORTUNITIES & CONTEXT
↳ HANDS-ON
↳CONCLUSIONS
MARCOS PUEYRREDON
GLOBAL VP HISPANIC MARKETS VTEX &
PRESIDENT ECOMMERCE INSTITUTE

11. More details at: https://ecapacitacion.org/#senior

12. ECOMMERCE CROSSBORDER
OPORTUNITIES &
CONTEXT
Let's talk about
numbers and
market

13. GROWTH OF THE E-COMMERCE WORLDWIDE
By 2021, it is forecast that electronic commerce will represent 17.5%
of the Total Retail Sales in the world.
* Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021

14. THE E-COMMERCE WORLDWIDE I

15. 2018 VALUE OF THE ELECTRONIC COMMERCE
IN THE INTERNATIONAL CONTEXT
2.8 TrilIion Mundial
1.5 Trillion CH
123.6 Billion UK
521.5Billion US
19.3 Billion BR
7.8 Billion MX
Ventas Retail eCommerce
($USD)
% Share eCommerce
Del Total Ventas Retail

16. 2018 INTERNET USERS PURCHASING CAPACITY
Penetración
Tarjeta de Crédito
Ticket Promedio
Comercio Electrónico
De Bienes de Consumo
($USD)

17. THE BOOSTER OF THE ECOMMERCE IN LATIN AMERICA
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

18. THE BOOSTER OF THE CROSS-BORDER ECOMMERCE IN THE
WORLD
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

19. THE BOOSTER OF THE CROSS-BORDER ECOMMERCE IN
EUROPE
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

20. CASE: MERCOSUR AND CROSS-BORDER ECOMMERCE

21. THE BOOSTER OF THE ECOMMERCE IN LATIN AMERICA

22. THE BOOSTER OF THE ECOMMERCE IN LATIN AMERICA
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

23. THE BOOSTER OF THE ECOMMERCE IN LATIN AMERICA
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

24. THE BOOSTER OF THE ECOMMERCE IN LATIN AMERICA
http://ecommerce.institute/etop-100-del-digital-commerce/

25. http://ecommerce.institute/etop-100-del-digital-commerce/

26. ECOMMERCE CROSSBORDER
HANDS-ON
Let's make Cross-border
eCommerce
a reality

27. FUNNEL CROSS-BORDER ECOMMERCE CLIENTES
RETAIL ECOMMERCE
CROSSBORDER
SKUS
MASTERDATA
Catalogo
Pricing
Cliente
CLIENTES
• CPC
• CPA
• ORGANICO
SKUs
• MARKETPLACE
• SOURCING

28. FOCUS ON IMPROVEMENT RETAIL CROSS-BORDER
ECOMMERCE ASSETS
• Claves >>
Profesionali
zación
• Claves >>
Experiencia
de Compra
• Claves >>
Canales
Alternativos
• Claves >>
KPI
Pilares >>
Tecnologia
Pilares >>
Marketing 360
Pilares >>
Operación
&
Logistica
Pilares >>
Atención al
Cliente

29. 1) CLASSIC CROSSBORDER ECOMMERCE STRATEGY
https://mx.andrea.com/ https://us.andrea.com/

30. 2) UNIVERSAL CHECK-OUT

31. 3) MARKETPLACE STRATEGY

32. 4) FULL ECOMMERCE STRATEGY

33. 4) FULL ECOMMERCE STRATEGY

34. 4) FULL ECOMMERCE STRATEGY

35. 5) REVERSE CROSS-BORDER
https://www.elektra.com.mx/beneficios-usa

36. B2B vs B2C CROSS-BORDER

37. B2B vs B2C CROSS-BORDER

38. ECOMMERCE CROSSBORDER
CONCLUSION
Believe & make the
Cross-border
eCommerce
happens

39. HOW TO PROMOTE THE CROSS-BORDER ECOMMERCE ?

40. https://drive.google.com/open?id=1FT8XAiwGQ5Tou13rMltJVVbTM80LitviM00BPjQRaFM
RECOMMENDATIONS AND CONCLUSIONS

41. vtex.com
MG. MARCOS
PUEYRREDON
THANK YOU !!!
Global VP Hispanic Market | VTEX
Presidente | eCommerce Institute
marcos@vtex.com
www.vtex.com
Twitter: @vtexonline
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