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HUL's Surf Excel detergent marketing strategy and product portfolio

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pulkit rungta
pulkit rungta

The 4p's of surf excel have been detailed here. Regards Pulkit Rungta IPE 2009-2011

Business
1  sur  21
SURF EXCEL 4p's & STP Pulkit Rungta PGDM-RM(030) IPE
Company Profile - HUL ,[object Object],[object Object],[object Object],[object Object],[object Object]
INDIAN DETERGENT MARKET ,[object Object],[object Object],[object Object],[object Object]
 
PRODUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SURF EXCEL QUICK WASH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONVERTS HARD WATER TO SOFT WATER
SURF EXCEL BLUE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SURF EXCEL-MATIC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BAR & LIQUID FORM SURF EXCEL BAR GENTLE WASH For GAINING MARKET SHARE OF REVIVE AND EZEE .
PRICE ,[object Object]
THE PRICE WAR ,[object Object],[object Object],[object Object],[object Object],[object Object]
LOST ITS MARKET SHARE
 
COMBO OFFERS 16 LITRE BUCKET PACK FREE WITH 3.3 KG SURF EXCEL BLUE Surf Excel quickwash 1 kg Rs. 146 + Comfort fabric conditioner 200ml Rs. 29 = Rs. 175 Pay Rs. 163*/- for the combi pack and save Rs. 12/- *(inclusive of all taxes)
PROMOTION
[object Object],[object Object],[object Object],[object Object],[object Object]
 
TAG LINES DIRT IS GOOD : DAAG AACHE HAIN SURF EXCEL HAI NA ! EFFECTIVE POSITIONING
PLACE & DISTRIBUTION ,[object Object],[object Object],[object Object],[object Object]
NETWORK Factory – Company warehouses – Distributor – Market Factory – Wholesaler & Big retailers (Bulk orders) – 30% Sales
THANKYOU

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HUL's Surf Excel detergent marketing strategy and product portfolio

  • 1. SURF EXCEL 4p's & STP Pulkit Rungta PGDM-RM(030) IPE
  • 2.
  • 3.
  • 4.  
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. BAR & LIQUID FORM SURF EXCEL BAR GENTLE WASH For GAINING MARKET SHARE OF REVIVE AND EZEE .
  • 10.
  • 11.
  • 13.  
  • 14. COMBO OFFERS 16 LITRE BUCKET PACK FREE WITH 3.3 KG SURF EXCEL BLUE Surf Excel quickwash 1 kg Rs. 146 + Comfort fabric conditioner 200ml Rs. 29 = Rs. 175 Pay Rs. 163*/- for the combi pack and save Rs. 12/- *(inclusive of all taxes)
  • 16.
  • 17.  
  • 18. TAG LINES DIRT IS GOOD : DAAG AACHE HAIN SURF EXCEL HAI NA ! EFFECTIVE POSITIONING
  • 19.
  • 20. NETWORK Factory – Company warehouses – Distributor – Market Factory – Wholesaler & Big retailers (Bulk orders) – 30% Sales