Digital marketing refers to using online channels like websites, social media, mobile apps, and email to promote a brand and connect with customers. It involves a variety of tactics like search engine optimization (SEO) to rank highly in search engines, pay-per-click advertising, social media marketing, and content marketing to engage audiences and generate leads. Compared to traditional marketing, digital marketing offers benefits like lower costs, global reach, measurable results, and the ability to personalize experiences for users. As online usage grows in India, digital marketing presents an opportunity for brands to reach hundreds of millions of internet consumers.

1. AN INTRODUCTION TO
DIGITAL MARKETING
PPT BY : PUMINATI DIGITAL

2. WHAT IS DIGITAL MARKETING ?
• Digital marketing, usually referred to as online marketing, is the practice of using the internet and
other digital media to distribute advertisements in order to connect brands with potential customers.
• using the internet and other forms of digital communication such as:
• Search engines
• Websites
• Social media
• Email
• Mobile apps
• Text messaging
• Web-based advertising
In-short, if a marketing campaign is using any of the above online media channels, it is digital
marketing.
Puminati digital
2

3. Digital marketing involves marketing to consumers through any
number of digital channels.
This form of marketing is commonly executed on websites,
mobile devices, and social media platforms.
This form of marketing is different from internet marketing,
which is exclusively done on websites.
Digital marketing is a broad field, including attracting
customers via email, content marketing, search platforms,
social media, and more.
One of the biggest challenges digital marketers face is how to
set themselves apart in a world that is oversaturated with
digital marketing ads.
Today's consumers conduct a lot of
their product research online.
According to Hub Spot Research,
almost 77% of consumers look up a
brand online before interacting with
it. While 51% of shoppers claim to
research products on Google
before making a purchase.
3

4. Ø WHAT ARE THE BENEFITS OF DIGITAL MARKETING?
I. Lower cost — digital marketing is cheaper than traditional marketing. If done correctly,
the ROI on your digital marketing budget can be huge.
II. Global reach — operating a business online costs less and expands your reach to even
more audiences across the world.
III. Potential for viral content — distributing content online comes with the possibility of
viral sharing via social networking, bringing in more business to you for generally no added
cost.
IV. Measurable results — your efforts are much more trackable than traditional marketing,
due mostly to the fact that many analytics tools now exist.
V. Keep up with competition — it’s becoming more and more common for customers to
expect all brands, products, services, and small businesses to have an online presence.
VI. Personalization — one of the reasons digital marketing does so well for small
businesses is the fact that you can use personalization to automatically alter the user’s
experience based on their interests.
Digital marketing is undoubtedly a great way to expand your brand online, but what if you
have no idea where to begin? Next, let's look at some digital marketing statistics for 2022
to gain a better understanding of who is doing what on the internet.

5. SCOPE OF DIGITAL MARKETING IN INDIA .
As per the latest Google Report, India has the potential to
reach up to $100B in online e-commerce.
391.2M
In India, there will be 840 million total Internet users (60% of
population) by 2022
840M
5
Internet users across India spent over seven hours online daily in the third quarter of
2021.
7+HRS

6. TYPES OF DIGITAL MARKETING
6

7. 1. CONTENT MARKETING
Content marketing refers to informational, valuable content LIKE blog posts,
how-to videos, and other instructional materials .You can interact with your
audience and respond to their queries using this kind of marketing.
Additionally, it can aid in lead generation and sales closure.
7

8. 2.SEARCH ENGINE OPTIMIZATION, (SEO)
The practice of CREATING CONTENT in a way that search engines like google
would rank it highly on the results page is known as search engine
optimization (SEO) (SERP).Google USES algorithms to determine how RELIVENT
your page is to the user's search terms. Since these algorithms are
continuously updated, SEO tactics must also be modified frequently to remain
effective. When done correctly, SEO activities will position your page at the top
of search engine results pages and increase organic traffic.
8

9. 3.SEARCH ENGINE MARKETING/PAY-PER-CLICK
Search engine marketing, or SEM, refers to paid advertisements that appear at
the top of the SERP. These advertisements are often "pay-per-click," as the
price is determined by how many people click the link. When you pay for these
prime SERP positions, your URL will be marked as a "Ad." Although many
consumers are aware that these are advertisements, this can still be a very
successful digital marketing tactic.
9

10. 4. SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to
reach prospects and customers. People discover, learn about, follow,
and shop from brands on social media. Social media can bring
remarkable success to your business, creating devoted brand advocates
and even driving leads and sales.
10

11. 5. AFFILIATE AND INFLUENCER MARKETING
Affiliate marketing is an advertising model in which a company
compensates third-party publishers to generate traffic or leads to the
company’s products and services. The third-party publishers are
affiliates, and the commission fee incentivizes them to find ways to
promote the company.
11

12. 6. EMAIL MARKETING
When someone visits your website or business, invite them to join an
email subscriber list. With their permission, you can send emails about
sales, special events, or product releases. Email marketing is often
underestimated, and according to lyfe marketing, approximately $40 of
revenue is brought in for every dollar spent on email marketing.
12

13. 7. VIDEO MARKETING
Videos that are brief and snappy can draw viewers more quickly than
texts in the fast-paced world of today. Live or recorded video content,
whether it's informative or amusing, is a trustworthy digital marketing
strategy. More than 2 billion individuals use youtube each month to
search for various things. It is a potential chance to attract new clients.
It is a promising opportunity to reach new customers.
13

14. WHEN AND HOW TO
USE DIFFERENT TYPES
OF MARKETING?
Depending on which stage
your business is in,
different digital marketing
strategies will serve you
better.
For new businesses looking to expand their
audience reach, SEM, social media, and
affiliate/influencer marketing can help you
reach new audiences quickly.
Once you’ve established an audience, focus on
creating valuable content and increasing
brand loyalty through channels like email
marketing. Create this content with SEO in
mind so your website will continue to draw in
new organic traffic.

15. 15