The EASIEST way to make the most of your LinkedIn profile www.punchmedia.ca

1. Three Key Steps to
LinkedIn Success
leslie@punchmedia.ca
www.punchmedia.ca
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2. LinkedIn In 3 Easy Steps
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3. When people GOOGLE you,
Are you making the
right first impression?
LinkedIn is one of
the highest ranking
sites when people
Google your
name.
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4. Pitfalls of NOT having a
solid LinkedIn profile:
 Your prospects will think you don’t care
about your presence
 You won’t build trust or confidence
 You miss opportunities and leave money on
the table
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5.  The world’s largest professional networking
site has over 259 million members in over 200
countries
 2 new members join every SECOND
 7.5m+ members in Canada (Canada is ranked top 5 )
 18m visits per month
 Over 61 million in the US
Target audience =
highly affluent, decision-makers
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6. Your Fears & Frustrations
• Social Media is overwhelming &
ever-changing
• You don’t want to make any
mistakes
• You’re already very busy &
don’t have enough time.
• You may have compliance policies &
securities regulations to deal with
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7. What You MUST Do: Step 1
Create a GREAT first impression
that resonates with your target
audience
Tip: Your summary is your
“elevator pitch”- ensure you
cover who you are & how you
help your audience
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8. What You MUST Do: Step 2
Connect with QUALITY people.
People refer & buy from those
they know, like & trust.
Tip: We don’t exchange
business cards without a
conversation so ALWAYS be sure
to send a personalized invitation
to connect.
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9. What You MUST Do: Step 3
Converse & convert
Tip: Engage in discussions &
solve problems.
Provide useful status updates at
least 1x per week.
You’ll be 10x more likely to
receive opportunities!
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10. Bonus Tip:
Obtain Your Vanity URL
Customize your LinkedIn “vanity” URL &
include it on your business card and email
signature!
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11. Next Steps
Create a profile you can be proud of
Connect with quality people
Converse & convert and maximize your
opportunities through the world’s largest
business networking site
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12. How PUNCH!media Can Help
Training: I provide in-house or webinar training
to help your team become exceptional
“brand ambassadors”
Profile development: I work with C-suite
executives to interview & write their profile
Strategy: I help integrate LinkedIn & all other
Social Media channels into the marketing mix.
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13. Who Is Leslie Hughes?
 I am a corporate trainer, a professor of Social
Media & keynote speaker.
 CBC Radio called me a “Social Media Guru”
 I’ve had over 7 years experience in Social
Media marketing and over 15 years in digital &
traditional marketing
 I have had my own identity stolen, so I know
the fears of putting yourself “out there” online
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14. Sign up for weekly actionable tips at www.punchmedia.ca

15. Sign up for weekly actionable tips at www.punchmedia.ca

16. PUNCH!media offers:
 Social Media training, workshops & keynotes
 Interview, write and optimize LinkedIn profile
and summary for C-suite executives
 Editorial Calendar strategic development
 Social Media strategy and development on
LinkedIn, Facebook, Twitter, YouTube, etc.
Customized Social Media programs for
you & your team
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17. Online Training:
Invest In Your Presence
 Three 20-minute “short & sweet” videos
 One comprehensive LinkedIn Workbook
PLUS additional bonuses:
www.punchmedia.ca/linkedin2014
ONLY
$97
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18. Testimonials
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19. Connect With Me!
Connect with me on LinkedIn and by
sending a personalized note and
request your
FREE LinkedIn Summary worksheet.
Easy-to-follow, plug & play
formula for making the most
of your LinkedIn presence.
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20. leslie@punchmedia.ca
www.punchmedia.ca
647-272-5588
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