Top reasons why you need to make a great first impression online. visit www.punchmedia.ca for more info

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WHY YOU NEED TO MAKE A
GREAT FIRST
(ONLINE) IMPRESSION
Presented by: Leslie Hughes
leslie@punchmedia.ca
Twitter.com/punchmediadotca
Facebook.com/punchmediadotca

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What is YOUR First
Online Impression?

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Social Media has
Changed Marketing
 You no longer control the message
 Your clients can Google anything.
They have more options
 It’s a 2-way dialogue with your clients.
Talk WITH them, not AT them.

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Social Media
is no longer a “want to have”
it’s a MUST have for all businesses
Over 1.97 billion users online*
(worldwide)
Source: http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976

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Why A First Impression Is Important
 Your prospects are going online to
Google how to solve their problems
 Earn their trust and position yourself as
an expert when you solve problems
 If you aren’t connecting with your
prospects – your competitor probably is!

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What You Need To Do - NOW
 Connect with the right people at the right
time using the right channels
 Do NOT just jump into Social Media
without aligning with your business
objectives
 Become the go-to expert your audience
knows, likes and trusts

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Your Next Steps
1. Develop a customized strategy to align
with marketing & business objectives
(saves time!)
2. Effectively tell your company “story” so
you can get inbound leads, build quality
relationships and convert more sales

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Your Next Steps
3. Understand which sites will work best for
your business
4. Learn how to engage with your audience
properly so you can build and engage
with a passionate community of loyal
followers

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Your Next Steps
5. Find out why you should NOT put all your
“eggs” in the Social Media basket.

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Who is Leslie Hughes &
PUNCH!media?
 Early adopter in online marketing (1997)
 15 years experience in marketing & sales for
companies such as Visa Canada, Prozac,
Weddingbells & Fashion Magazine.
 Professor: Social Media & Society, Durham
College.
 Trainer Social Media Marketing Certificate at
UOIT
 Social Media clients include The Children’s
Wish Foundation of Canada, TVO,
Saskatchewan Pension Plan (and many more!)

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Why PUNCH!media?
 PUNCH!media will collaboratively with you
to find the best solution for your business
 We stay on top of the trends -- so you don’t
have to
 Prevents you from feeling overwhelmed
 Empower you to build your presence
properly so you save time and money

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Sign Up for “Insider Secrets”
www.punchmedia.ca
Leslie Hughes
www.punchmedia.ca
leslie@punchmedia.ca
www.linkedin.com/company/punchmedia
www.facebook.com/punchmediadotca
www.twitter.com/punchmediadotca