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Sunday, May 27, 12
Brand	
  spokespersons	
  are	
  ambassadors.	
  Ambassadors	
  are	
  
     people.	
  He/she	
  is	
  part	
  of	
  the	
  big	
  crowd	
  in	
  social	
  media.	
  
     What	
  makes	
  him/her	
  different	
  is,	
  they	
  are	
  “opinion	
  leaders”	
  
                                                                                                   @adhitiasofyan   @tehniadinata

     But	
  the	
  fact	
  is,	
  

     They	
  are	
  only	
  able	
  to	
  influence	
  their	
  own	
  channel(s).	
  The	
  
     worst	
  thing	
  is,	
  their	
  followers	
  are	
  the	
  same	
  crowd	
  in	
  the	
  
     same	
  circle	
  that	
  other	
  compeEtors	
  use.	
  
                                                                                                   @alandakariza    @r_djangkaru




     Pushing	
  tweet	
  ads	
  using	
  hashtags	
  is	
  considered	
  as	
  an	
  
     appropriate	
  acEon	
  to	
  raise	
  awareness.	
  
                                                                                                    @st_agustaf     @zoyaamirin
     But	
  the	
  fact	
  is,	
  

     For	
  the	
  past	
  few	
  months,	
  your	
  brand	
  ambassador's	
  followers	
  
     have	
  been	
  educated	
  and	
  treated	
  as	
  consumers,	
  not	
  
     audiences	
  nor	
  friends.	
  This	
  is	
  brand's	
  grey	
  area	
  so	
  far.	
  

                                                                                                    @Nay_Nadine      @BeckTum


Sunday, May 27, 12
Another	
  thing	
  for	
  sure,	
  
          people	
  hate	
  ads	
  on	
  
          their	
  Emeline.	
  




Sunday, May 27, 12
SOLUTION
                                       Your	
  brand	
  needs	
  to	
  be	
  saved	
  by	
  an	
  insEtuEon	
  which	
  stands	
  
                                      as	
  a	
  publisher.	
  By	
  puJng	
  this	
  way,	
  your	
  ambassador	
  will	
  stay	
  
                                       objecEve	
  while	
  keep	
  promoEng	
  your	
  brand.	
  TesEmonial	
  ads	
  
                                     are	
  doable	
  in	
  social	
  media.	
  However,	
  your	
  brand	
  ambassadors	
  
                                     need	
  to	
  be	
  posiEoned	
  as	
  product	
  user,	
  or	
  the	
  consumer,	
  same	
  
                                      as	
  his/her	
  own	
  followers.	
  That	
  way,	
  ambassador	
  will	
  seem	
  to	
  
                                                  be	
  neutral	
  instead	
  of	
  being	
  too	
  pushy	
  in	
  provoking	
  ads.



           WHAT YOU NEED IS
              An	
  acEvaEon	
  in	
  digital	
  media,	
  raising	
  your	
  brand	
  awareness	
  and	
  in	
  
              the	
  same	
  Eme	
  strengthening	
  brand	
  image.




Sunday, May 27, 12
INTRODUCING


                     AggregaEng	
  social	
  networks	
  of	
  inspiring	
  people,	
  
                     communiEes,	
  and	
  companies	
  to	
  share	
  their	
  ideas	
  and	
  
                     wisdom	
  by	
  collaboraEng	
  online	
  crowd-­‐sourcing	
  via	
  social	
  
                     media.	
  We	
  are	
  now	
  working	
  as	
  social	
  media	
  publisher	
  as	
  the	
  
                     first	
  live	
  talkshow	
  ever	
  happened	
  on	
  TwiNer	
  which	
  almost	
  
                     two	
  years	
  lives	
  and	
  broadcasts	
  regularly	
  every	
  Thursday	
  at	
  
                     21.00	
  WIB	
  on	
  TwiNer	
  Emeline	
  with	
  @twitalkID	
  as	
  the	
  host	
  
                     and	
  #Twitalk	
  as	
  contextual	
  hash-­‐tag.	
  




Sunday, May 27, 12
WHY AND WHAT MAKES
     TWITALK DIFFERENT
      Any	
  conversaEon	
  happened	
  will	
  be	
  recorded	
  and	
  
      retweeted	
  in	
  the	
  future	
  as	
  talkshow	
  transcript.	
  New	
  
      reader	
  will	
  come	
  for	
  your	
  brand	
  content.	
  They	
  
      believe	
  it	
  as	
  tesEmonial	
  from	
  opinion	
  leaders.
      Your	
  brand	
  will	
  merge	
  with	
  the	
  community.	
  You	
  will	
  
      be	
  invited	
  and	
  iniEate	
  your	
  own	
  communal	
  events	
  
      and	
  meet	
  your	
  consumer.	
  Another	
  potenEal	
  market	
  
      all	
  the	
  way.
      The	
  talk	
  conEnues.	
  The	
  topic	
  is	
  up.	
  This	
  is	
  a	
  potenEal	
  
      public	
  relaEons	
  of	
  news	
  value.	
  Your	
  media	
  partners	
  
      network	
  could	
  be	
  giving	
  an	
  air	
  support	
  to	
  expand	
  
      this	
  momentum	
  as	
  spontaneous	
  crowd-­‐sourcing	
  in	
  
      social	
  media.	
  Something	
  that	
  comes	
  from	
  the	
  
      people.
      The	
  only	
  program	
  on	
  TwiNer	
  that	
  has	
  its	
  own	
  
      talkshow	
  for	
  2	
  years	
  on	
  primeEme.
      Your	
  brand	
  is	
  joining	
  a	
  life	
  celebraEon	
  and	
  wriNen	
  in	
  
      Indonesia	
  digital	
  milestone.
Sunday, May 27, 12
HOW TWITALK
                                  WORK FLOW
                                                  Producing	
  Content
                                  by	
  creaEng	
  a	
  momentum	
  of	
  interacEon.	
  
                                                      Media	
  Usage
                          mechanism	
  is	
  integrated,	
  the	
  idea	
  is	
  media	
  neutral.
                                               Amplifica?on	
  Channel
                                 TwiNer	
  >	
  Facebook	
  >	
  Blog	
  >	
  Radio	
  >	
  Event
                                              Flow	
  Exposure	
  Content
                     Press	
  Release	
  <	
  Talkshow	
  <>	
  ArEcle	
  Review	
  >	
  Press	
  Release



Sunday, May 27, 12
MEASUREMENTS/KPI   IMPRESSIONS; total possible number of times someone could have
                     seen this tweet (the sum of your followers + your followers retweeters)




Sunday, May 27, 12
Sunday, May 27, 12
Sunday, May 27, 12
OPINION LEADERS FOLLOWING @TWITALKID
                  there are 80 speakers and more to come




                     *this   means this account is now following @twitalkID

Sunday, May 27, 12
Sunday, May 27, 12
RETWEET Radio Show
                       Wednesday, 22.00 - 23.00 WIB
                     on air live streaming www.streaming.swaragamajogja.com




Sunday, May 27, 12
Bring The Talkshow To Offline Sharing. Spreading The Spirit Of “Walk The Talk”.




     ‣   venue @ Mezzaluna Kemang, Jakarta
     ‣   broadcasted live from video streaming and livetweets
     ‣   more than 60 opinion leaders from media and agencies are joining

Sunday, May 27, 12
‣   venue @ Geronimo Cafe, Yogyakarta

  ‣   broadcasted live from video streaming, livetweets, and radio talkshow reports

  ‣   more than 50 communities are joining                                            R O A D T R I P   2 0 1 1

Sunday, May 27, 12
Merge with hundreds of Indonesian online communities




Sunday, May 27, 12
Walk The Talk
      #twitalk membuktikan tingkat kreativitas anak
      negeri yang sangat tinggi dalam memanfaatkan
            social media yang ada di internet.

                                                                      Promotor pendidikan informal
                sebuah thread di                                    yang gratis, santai dan kontekstual.
                  #twitalk itu adalah sebuah nama forum
                 diskusi online yang lagi anget di twitter.



                                                              Terobosan seperti ini belum pernah dilakukan
                                                              di belahan dunia manapun dan merupakan cara
                                                              baru di dunia talkshow hiburan dengan tradisi
               Twitalk, Talkshow via Twitter                               serta budaya twitter.
                    Pertama di Dunia




 memanfaatkan Twitter tak sebatas untuk
   pertemanan saja, tapi juga bisa untuk
 mengenal berbagai tokoh atau figur publik
            secara lebih dekat

Sunday, May 27, 12
Sunday, May 27, 12
Sunday, May 27, 12
WHAT TWITALK IS AIMING




                   Own The Screen                                 Digital Activation
   “ my most awaited gig after “the World Cup and F1 race.”        “ brands best friends. “
                    Own By The People                         Community Development
             “ from now on, I got the reason to tweet! ”       “ we are growing each other. “


Sunday, May 27, 12
THAT’S IT.
        You heard us talking too much about new media innovation. Now it’s
        your time to be the first advertiser and brought your brand as the pioneer
        in social media conversation. The talk is on your fingertips, live on primetime.

                                      Busy Thurs                                                                   Active on
                      20.00%0
                                                                                                                   weekend
                      18.00%0


                      16.00%0


                      14.00%0


                      12.00%0


                      10.00%0
             Tweets




                       8.00%0


                       6.00%0


                       4.00%0


                       2.00%0


                       0.00%0
                                Monday0     Tuesday0     Wednesday0       Thursday0   Friday0   Saturday0       Sunday0



           Twitter: Indonesia Busiest Day: Thursday 18.00 – 22.00
           Indonesian does not stop tweeting on weekends                                                    Indonesia)Twi,er)
                                                                                                            h"p://salingsilang.com0
           Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011                                     Q1)2011)




Sunday, May 27, 12
www.twitalk.co.id | @twitalkID



                     CONTACT
                     Pungkas	
  Riandika
                     pungkas@twitalk.co.id
                     081808038000




Sunday, May 27, 12

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How We Use Twitalk

  • 2. Brand  spokespersons  are  ambassadors.  Ambassadors  are   people.  He/she  is  part  of  the  big  crowd  in  social  media.   What  makes  him/her  different  is,  they  are  “opinion  leaders”   @adhitiasofyan @tehniadinata But  the  fact  is,   They  are  only  able  to  influence  their  own  channel(s).  The   worst  thing  is,  their  followers  are  the  same  crowd  in  the   same  circle  that  other  compeEtors  use.   @alandakariza @r_djangkaru Pushing  tweet  ads  using  hashtags  is  considered  as  an   appropriate  acEon  to  raise  awareness.   @st_agustaf @zoyaamirin But  the  fact  is,   For  the  past  few  months,  your  brand  ambassador's  followers   have  been  educated  and  treated  as  consumers,  not   audiences  nor  friends.  This  is  brand's  grey  area  so  far.   @Nay_Nadine @BeckTum Sunday, May 27, 12
  • 3. Another  thing  for  sure,   people  hate  ads  on   their  Emeline.   Sunday, May 27, 12
  • 4. SOLUTION Your  brand  needs  to  be  saved  by  an  insEtuEon  which  stands   as  a  publisher.  By  puJng  this  way,  your  ambassador  will  stay   objecEve  while  keep  promoEng  your  brand.  TesEmonial  ads   are  doable  in  social  media.  However,  your  brand  ambassadors   need  to  be  posiEoned  as  product  user,  or  the  consumer,  same   as  his/her  own  followers.  That  way,  ambassador  will  seem  to   be  neutral  instead  of  being  too  pushy  in  provoking  ads. WHAT YOU NEED IS An  acEvaEon  in  digital  media,  raising  your  brand  awareness  and  in   the  same  Eme  strengthening  brand  image. Sunday, May 27, 12
  • 5. INTRODUCING AggregaEng  social  networks  of  inspiring  people,   communiEes,  and  companies  to  share  their  ideas  and   wisdom  by  collaboraEng  online  crowd-­‐sourcing  via  social   media.  We  are  now  working  as  social  media  publisher  as  the   first  live  talkshow  ever  happened  on  TwiNer  which  almost   two  years  lives  and  broadcasts  regularly  every  Thursday  at   21.00  WIB  on  TwiNer  Emeline  with  @twitalkID  as  the  host   and  #Twitalk  as  contextual  hash-­‐tag.   Sunday, May 27, 12
  • 6. WHY AND WHAT MAKES TWITALK DIFFERENT Any  conversaEon  happened  will  be  recorded  and   retweeted  in  the  future  as  talkshow  transcript.  New   reader  will  come  for  your  brand  content.  They   believe  it  as  tesEmonial  from  opinion  leaders. Your  brand  will  merge  with  the  community.  You  will   be  invited  and  iniEate  your  own  communal  events   and  meet  your  consumer.  Another  potenEal  market   all  the  way. The  talk  conEnues.  The  topic  is  up.  This  is  a  potenEal   public  relaEons  of  news  value.  Your  media  partners   network  could  be  giving  an  air  support  to  expand   this  momentum  as  spontaneous  crowd-­‐sourcing  in   social  media.  Something  that  comes  from  the   people. The  only  program  on  TwiNer  that  has  its  own   talkshow  for  2  years  on  primeEme. Your  brand  is  joining  a  life  celebraEon  and  wriNen  in   Indonesia  digital  milestone. Sunday, May 27, 12
  • 7. HOW TWITALK WORK FLOW Producing  Content by  creaEng  a  momentum  of  interacEon.   Media  Usage mechanism  is  integrated,  the  idea  is  media  neutral. Amplifica?on  Channel TwiNer  >  Facebook  >  Blog  >  Radio  >  Event Flow  Exposure  Content Press  Release  <  Talkshow  <>  ArEcle  Review  >  Press  Release Sunday, May 27, 12
  • 8. MEASUREMENTS/KPI IMPRESSIONS; total possible number of times someone could have seen this tweet (the sum of your followers + your followers retweeters) Sunday, May 27, 12
  • 11. OPINION LEADERS FOLLOWING @TWITALKID there are 80 speakers and more to come *this means this account is now following @twitalkID Sunday, May 27, 12
  • 13. RETWEET Radio Show Wednesday, 22.00 - 23.00 WIB on air live streaming www.streaming.swaragamajogja.com Sunday, May 27, 12
  • 14. Bring The Talkshow To Offline Sharing. Spreading The Spirit Of “Walk The Talk”. ‣ venue @ Mezzaluna Kemang, Jakarta ‣ broadcasted live from video streaming and livetweets ‣ more than 60 opinion leaders from media and agencies are joining Sunday, May 27, 12
  • 15. venue @ Geronimo Cafe, Yogyakarta ‣ broadcasted live from video streaming, livetweets, and radio talkshow reports ‣ more than 50 communities are joining R O A D T R I P 2 0 1 1 Sunday, May 27, 12
  • 16. Merge with hundreds of Indonesian online communities Sunday, May 27, 12
  • 17. Walk The Talk #twitalk membuktikan tingkat kreativitas anak negeri yang sangat tinggi dalam memanfaatkan social media yang ada di internet. Promotor pendidikan informal sebuah thread di yang gratis, santai dan kontekstual. #twitalk itu adalah sebuah nama forum diskusi online yang lagi anget di twitter. Terobosan seperti ini belum pernah dilakukan di belahan dunia manapun dan merupakan cara baru di dunia talkshow hiburan dengan tradisi Twitalk, Talkshow via Twitter serta budaya twitter. Pertama di Dunia memanfaatkan Twitter tak sebatas untuk pertemanan saja, tapi juga bisa untuk mengenal berbagai tokoh atau figur publik secara lebih dekat Sunday, May 27, 12
  • 20. WHAT TWITALK IS AIMING Own The Screen Digital Activation “ my most awaited gig after “the World Cup and F1 race.” “ brands best friends. “ Own By The People Community Development “ from now on, I got the reason to tweet! ” “ we are growing each other. “ Sunday, May 27, 12
  • 21. THAT’S IT. You heard us talking too much about new media innovation. Now it’s your time to be the first advertiser and brought your brand as the pioneer in social media conversation. The talk is on your fingertips, live on primetime. Busy Thurs Active on 20.00%0 weekend 18.00%0 16.00%0 14.00%0 12.00%0 10.00%0 Tweets 8.00%0 6.00%0 4.00%0 2.00%0 0.00%0 Monday0 Tuesday0 Wednesday0 Thursday0 Friday0 Saturday0 Sunday0 Twitter: Indonesia Busiest Day: Thursday 18.00 – 22.00 Indonesian does not stop tweeting on weekends Indonesia)Twi,er) h"p://salingsilang.com0 Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 Q1)2011) Sunday, May 27, 12
  • 22. www.twitalk.co.id | @twitalkID CONTACT Pungkas  Riandika pungkas@twitalk.co.id 081808038000 Sunday, May 27, 12