After 2 years of interactions, Twitalk are now ready for giving knowledge about insights of social media impacts.
Let's talk more about it.
@pungkas @twitalkID
pungkas@twitalk.co.id
2. Brand
spokespersons
are
ambassadors.
Ambassadors
are
people.
He/she
is
part
of
the
big
crowd
in
social
media.
What
makes
him/her
different
is,
they
are
“opinion
leaders”
@adhitiasofyan @tehniadinata
But
the
fact
is,
They
are
only
able
to
influence
their
own
channel(s).
The
worst
thing
is,
their
followers
are
the
same
crowd
in
the
same
circle
that
other
compeEtors
use.
@alandakariza @r_djangkaru
Pushing
tweet
ads
using
hashtags
is
considered
as
an
appropriate
acEon
to
raise
awareness.
@st_agustaf @zoyaamirin
But
the
fact
is,
For
the
past
few
months,
your
brand
ambassador's
followers
have
been
educated
and
treated
as
consumers,
not
audiences
nor
friends.
This
is
brand's
grey
area
so
far.
@Nay_Nadine @BeckTum
Sunday, May 27, 12
3. Another
thing
for
sure,
people
hate
ads
on
their
Emeline.
Sunday, May 27, 12
4. SOLUTION
Your
brand
needs
to
be
saved
by
an
insEtuEon
which
stands
as
a
publisher.
By
puJng
this
way,
your
ambassador
will
stay
objecEve
while
keep
promoEng
your
brand.
TesEmonial
ads
are
doable
in
social
media.
However,
your
brand
ambassadors
need
to
be
posiEoned
as
product
user,
or
the
consumer,
same
as
his/her
own
followers.
That
way,
ambassador
will
seem
to
be
neutral
instead
of
being
too
pushy
in
provoking
ads.
WHAT YOU NEED IS
An
acEvaEon
in
digital
media,
raising
your
brand
awareness
and
in
the
same
Eme
strengthening
brand
image.
Sunday, May 27, 12
5. INTRODUCING
AggregaEng
social
networks
of
inspiring
people,
communiEes,
and
companies
to
share
their
ideas
and
wisdom
by
collaboraEng
online
crowd-‐sourcing
via
social
media.
We
are
now
working
as
social
media
publisher
as
the
first
live
talkshow
ever
happened
on
TwiNer
which
almost
two
years
lives
and
broadcasts
regularly
every
Thursday
at
21.00
WIB
on
TwiNer
Emeline
with
@twitalkID
as
the
host
and
#Twitalk
as
contextual
hash-‐tag.
Sunday, May 27, 12
6. WHY AND WHAT MAKES
TWITALK DIFFERENT
Any
conversaEon
happened
will
be
recorded
and
retweeted
in
the
future
as
talkshow
transcript.
New
reader
will
come
for
your
brand
content.
They
believe
it
as
tesEmonial
from
opinion
leaders.
Your
brand
will
merge
with
the
community.
You
will
be
invited
and
iniEate
your
own
communal
events
and
meet
your
consumer.
Another
potenEal
market
all
the
way.
The
talk
conEnues.
The
topic
is
up.
This
is
a
potenEal
public
relaEons
of
news
value.
Your
media
partners
network
could
be
giving
an
air
support
to
expand
this
momentum
as
spontaneous
crowd-‐sourcing
in
social
media.
Something
that
comes
from
the
people.
The
only
program
on
TwiNer
that
has
its
own
talkshow
for
2
years
on
primeEme.
Your
brand
is
joining
a
life
celebraEon
and
wriNen
in
Indonesia
digital
milestone.
Sunday, May 27, 12
7. HOW TWITALK
WORK FLOW
Producing
Content
by
creaEng
a
momentum
of
interacEon.
Media
Usage
mechanism
is
integrated,
the
idea
is
media
neutral.
Amplifica?on
Channel
TwiNer
>
Facebook
>
Blog
>
Radio
>
Event
Flow
Exposure
Content
Press
Release
<
Talkshow
<>
ArEcle
Review
>
Press
Release
Sunday, May 27, 12
8. MEASUREMENTS/KPI IMPRESSIONS; total possible number of times someone could have
seen this tweet (the sum of your followers + your followers retweeters)
Sunday, May 27, 12
11. OPINION LEADERS FOLLOWING @TWITALKID
there are 80 speakers and more to come
*this means this account is now following @twitalkID
Sunday, May 27, 12
13. RETWEET Radio Show
Wednesday, 22.00 - 23.00 WIB
on air live streaming www.streaming.swaragamajogja.com
Sunday, May 27, 12
14. Bring The Talkshow To Offline Sharing. Spreading The Spirit Of “Walk The Talk”.
‣ venue @ Mezzaluna Kemang, Jakarta
‣ broadcasted live from video streaming and livetweets
‣ more than 60 opinion leaders from media and agencies are joining
Sunday, May 27, 12
15. ‣ venue @ Geronimo Cafe, Yogyakarta
‣ broadcasted live from video streaming, livetweets, and radio talkshow reports
‣ more than 50 communities are joining R O A D T R I P 2 0 1 1
Sunday, May 27, 12
17. Walk The Talk
#twitalk membuktikan tingkat kreativitas anak
negeri yang sangat tinggi dalam memanfaatkan
social media yang ada di internet.
Promotor pendidikan informal
sebuah thread di yang gratis, santai dan kontekstual.
#twitalk itu adalah sebuah nama forum
diskusi online yang lagi anget di twitter.
Terobosan seperti ini belum pernah dilakukan
di belahan dunia manapun dan merupakan cara
baru di dunia talkshow hiburan dengan tradisi
Twitalk, Talkshow via Twitter serta budaya twitter.
Pertama di Dunia
memanfaatkan Twitter tak sebatas untuk
pertemanan saja, tapi juga bisa untuk
mengenal berbagai tokoh atau figur publik
secara lebih dekat
Sunday, May 27, 12
20. WHAT TWITALK IS AIMING
Own The Screen Digital Activation
“ my most awaited gig after “the World Cup and F1 race.” “ brands best friends. “
Own By The People Community Development
“ from now on, I got the reason to tweet! ” “ we are growing each other. “
Sunday, May 27, 12
21. THAT’S IT.
You heard us talking too much about new media innovation. Now it’s
your time to be the first advertiser and brought your brand as the pioneer
in social media conversation. The talk is on your fingertips, live on primetime.
Busy Thurs Active on
20.00%0
weekend
18.00%0
16.00%0
14.00%0
12.00%0
10.00%0
Tweets
8.00%0
6.00%0
4.00%0
2.00%0
0.00%0
Monday0 Tuesday0 Wednesday0 Thursday0 Friday0 Saturday0 Sunday0
Twitter: Indonesia Busiest Day: Thursday 18.00 – 22.00
Indonesian does not stop tweeting on weekends Indonesia)Twi,er)
h"p://salingsilang.com0
Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 Q1)2011)
Sunday, May 27, 12