business plan of shahi industries by punit poojari mms

1. Buisness plan
SHAHI
INDUSTRIES

2. Company Profile
Type
– Proprietorship
Year of Establishment
– 2008
Founder
– Mr. Amol Phadale
Industry
– Rice Milling
Business type
– Manufacturing
Products
– Gujarat Sattar Rice, Kamod Rice And Sona Masoori Rice

3. Company Profile
Production Capacity
– 10 Tonnes / Day
Production Type
– Automatic
Sales Volume
– 3-4 Crores

4. We are committed to provide international
quality at reasonable prices and within a
specified time period.
VISION

5. Introduction to rice
• Most important crop of India.
• It occupies 23.3 per cent of gross cropped area
of the country.
• Rice contributes 43 per cent of total food grain
production.
• It is the staple food of nearly half of the world
population.

6. Introduction to rice
Rice production in different parts of India

7. RICE MILLING INDUSTRY IN
INDIA
What is Rice Milling ?
Rice milling is removal or separation of husk
(dehusking) and bran to obtain the edible
portion for consumption.

8. RICE MILLING INDUSTRY IN
INDIA
Objectives of the rice miller :
 To produce edible rice that appeals to the
customer.
 To maximize the total milled rice recovery
out of paddy minimizes grain breakage.

9. MARKET SIZE of rice mills in different states of India

10. As India is second largest country producing
rice there is lot of opportunity for rice mills
in this sector.

11. Reasons for increasing opportunity in this
sector:
• Second largest Producer of Rice after China in
world.
• Growth rate in this sector is much faster than
china.
• Good government support.

12. MARKETING MIX
THE 4 P’S ARE :
• PRODUCT
• PRICE
• PLACE
• PROMOTION AND PACAKAGING

13. PRODUCT
(RICE)
Staple food for more than two-thirds of the world's population
Reasons for selecting rice as main product of the company are:
o Import Restrictions:
o Profitability:
o Existence of export market:

14. Comparison between export of different
commodity products:
Major organic products exported from India :
Product Sales (Tons)
Tea 3000
Coffee 550
Spices 700
Rice 2500
Wheat 1150
Pulses 300
Oil Seeds 100
Fruits & Vegetables 1800
Cashew Nut 375
Cotton 1200
Herbal Products 250
Total 11,925

15. TYPES OF RICE TO BE
MANUFACTURED BY OUR
COMPANY
1. SONA MASOORI RICE
2. Gujarat Sattar Rice
3. KAMOD RICE

16. NUTRITIONAL BENEFITS OF OUR
PRODUCTS
• Excellent source of carbohydrates
• Good energy source
• Low fat, Low salt, No cholesterol
• Good source of vitamins and minerals

17. MANAGING BRAND NAME AND
BRAND LOGO
Our Brand Name “ANMOL RICE” literally means
priceless rice i.e the features of the product are such
that it cannot be measured in terms of rupees.
Brand Logo:
Our logo is also very easy to remember
and attractive. The “S” made in logo is
perfect pieces of rice grain joined. Thus
the design aids memorability.

18. PRICE
Factors Influencing the Price of Rice
• Weather
• Minimum Support Price
• Government policies
• Consumption
• Seasonal cycles

19. Pricing For Anmol Rice
Product Anmol Rice
Serving Size ( Calculation Purpose) 1 kg
Cost Break Up/Unit
Material Cost 7.5
Manufacturing Cost 0.9
8.4
Profit(55%) 4.6
Price For Dealers 13
Add: Dealer Margin (5%) 0.65
Retailer Margin (10%) 1.36
Price Tag 15.01
Net Price Rs 15

20. PLACE
SHAHI Industries serves its product in 7 districts
of Gujarat.
• Ahmedbad District
• Kheda District:
• Gandhinagar:
• Bhavnagar:
• Baroda:
• Mahensana:
• Surendranagar District:

21. DISTRIBUTION CHANNEL
• First Level : Manufacturer that is Shahi Industries
themselves
• Second Level : Wholesaler or also termed as the dealer
• Third Level : The retail shops who buy the product with
a view to sell them
• Fourth Level : Final consumers who buy the product

22. PROMOTION
The main promotional strategy used by SHAHI Industries in order to
promote their rice is advertising.
• Newspaper Ads
• Banners:
• Danglers:
• Websites:
• Graffiti:

23. PACKAGING
Our strategy is to sell the product in different kinds of
packets form.
The size of the bags depends on the requirements of
the customer.
Packaging method is fully mechanized in Shahi
industry.

25. SWOT ANALYSIS

26. Strengths:
Packaging:
small packages of different quantities like 5 kilos, 10kilos etc.
this is d biggest strength of Shahi industries .
Right price:
Our company offers its product which is suitable and
economically affordable to the masses.
Old rice:
People in general believe that older the rice, the better is its
taste and quality.

27. Strengths:
Better quality:
Shahi industry ensures that all the quality specifications are
met throughout the processing stage.
Emerging new trends:
Our company is completely new in the market offering new
brand of rice.
Usage of Raw Material:
Indirect income can be achieved through waste materials like
rice husk & rice hull.

28. WEAKNESS:
New in the market:
Not yet attained the expertise required to compete
with the established brands existing in that market.
Limited variety of rice:
Shahi industry is offering three types of rice So the
consumers will have to limit their choices.

29. Opportunities:
Capture rural market:
Manufacturing unit in the rural area of Gujarat will
help to capture rural market.
Dal mill:
Shahi industry plans to come up with its own brand
of various types of dal.

30. Threats:
Competition from existing brands:
The major threat to Shahi industry is that there
already exist many other brands in the market
Uncertainty in the minds of consumers:
Uncertainty due to new entry in the market

31. LOCATION OF BUSINESS
Availability of raw materials :
This city has proximity to areas producing large
amount of paddy in Gujarat.
Nearness to market
We has selected this location as it is near to the
market and it gives us the maximum benefit of the
target customers.
Availabilty of additional facility
Higher amount of the power and water supply.

32. LOCATION OF BUSINESS
Transport facility :
Our factory is located an area with the best means of transport
facilities & good road condition.
Suitability of climate :
Our godown is made in such a way where we get the best climate
for storage.
Availability of labour:
Shahi industry requires both skilled as well as unskilled labourer.
Existence of complementary industries :
we even have the benefit of other complementary industries like
gunny bags industry, rise husk industry, and rice bran industry.

33. THANK YOU