In the second part of Digital Branding Strategy presentation, we will learn on why branding is play significant role. Also explained about basic concept of branding and the fundamental of brain learning process.
32. Could you imagine how these famous brands
selling their stuff if beautiful were defined as
the way ‘Long Neck Tribes’ or ‘Thick Madam’
define the words
‘beauty’
41. #stimuli = bell sound + food
#response = dogs salivate
based on information learned by the #brain
#stimuli = bell sound
#response = dogs still salivate
repeated everyday
42. We can simply expecting
desired response
by ‘manipulating’ the stimuli
43. …they modified ‘information’ learned by the
#brain to shape customers mind and perception
Branding process is
identical with the
#brain learning process
44.
45. they just simply connecting
Brand
with customers
desirable memories
66. Brain Lesson #1
New dendrites take TIME to grow; it takes a
lot of PRACTICE for them to grow
1. Always have a long term relationship for
growing your brands
67. Brain Lesson #2
We must do something active (explain, solve,
draw, write, etc.) in order to learn, because…
Stronger connection only built on active
customer involvement
Dendrites grow ONLY when we are
actively doing something
69. Brain Lesson #3
Dendrites cannot grow in a VOID
Initial information about our brand is very crucial for
further process
New dendrites can only grow off of what is already
there.
70. A completely brand new song
and new artist
A familiar song with other well-
known artist?
or
71. Brain Lesson #4
Mistakes, with feedback, are essential and
good, because…
Making mistakes, and getting feedback so you
can correct them, allows you to check the
accuracy of the connections in your brain
72. Get feedback quickly is important, so we
don’t practice the wrong thing and build a
strong, but wrong, connection!
Avoid strong but wrong connection by getting
feedback quickly
73. Brain Lesson #5
Emotions affect learning and
memory!
Anxiety floods us with adrenaline that make
“blanking out”
74. Just like our feeling if we stay beside
someone that we trust, it will calming us
Relax, exercise, laugh, or learn new things
will create endorphins that make us calms
75. Stronger connections were built
on…
sustain customer positive experiences
Meaningful engagement with more
customer active involvement and
honestly, it takes time
76. People may forget your name…
They won’t forget how was their feeling
about you
Keep Up the Positive Experience
with Customers
77. “Tell me and I’ll forget, Show me and I’ll
remember.
Involve me and I’ll understand.”
Confucius