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1. Symplr—
a celebration of minimalism in design

2. Minimalism is synonymous with the future. It is something that humans
gain after deep contemplation. It is not a simple material object, but
something that permeates the spirit.
Headquarter
Los Angeles
Managing Director
Roxanne Glover
Founded
MCMLXXXII

3. —
We are
Symplr
The essence of
purity and
streamlined
design
Symplr is a celebration of
minimalism in design. We aim to
inspire creatives and showcase the
finest examples of art, architecture,
fashion, furniture, and product
design.
Publishing daily articles to bring you
a curated selection of the most
captivating work.
Symplr has steadily built up a
diverse readership of creative
professionals from around the globe.
Our audience is passionate engaged.

4. Creative ventures are often
brimming with rewarding
opportunities to create new value.
The pleasures and mobility of
working with such a venture are
different from working with a large
company.
Passionate about creativity and
crafting things since 1972

5. 01 Minimalism is
synonymous
with the future
It is something that humans gain after deep
contemplation. Not a simple material object,
but something that permeates the spirit.
03 Result from
cool process
inspire designs
It is something that expresses humans’
understanding of the laws of nature and the
universe that encapsulates humans' future.
02 Simple often
minimalist
approach
Started by ordering commercially available
makeup products for women and repeating
the application process every day.
04 The mentality
mathematician
seeks formula
The discovery of the best solution for the
era, period, constraints, and circumstances,
after considering what kind of position.
—
Problems
to solve

6. The best surprise we can get from our work is the
moment we find a new way to add something nice
to an old object.
Samuel Jefferson
Branding Specialist

7. Create images that
capture melancholic
emotions
Our lives are elevated when we experience beauty, comfort, luxury, performance, and utility
seamlessly together. Products and furniture must deal with our emotional ground therefore
increasing the popular imagination and experience.
ManufactureProduct Designs Prototyping

8. .01
Minimalism is
synonymous
with the next
future
Designer
Irene Ramirez
Launched
Summer 2027

9. 02.
Designer
Andrea Henderson
Launched
Winter 2027
The beauty of
human scaled
design is in the
simplicity

10. —Trend
analysis
72%
In order to gain a third perspective overcoming dualism, the author asserted that
“humans had to experience a dualistic world view” n accordance with that idea.
Samuel Jefferson
Analyst

11. Design must evolve us—
creating a beautification
and betterment for
society
The beauty of human scaled design
is in the extreme simplicity that is
evident in structure and movement.
Good design can shift and change
human behaviour and create new
social conditions.

12. The problem with minimalism is that it can be inhuman and uncomfortable. So I believe in sensual minimalism,
where objects have a contemporary life, inspiring yet comfortable, colourful yet calming. Functional yet de-stressing.

13. Design must evolve us—
creating a beautification
Good design can shift and change human behaviour new.
Very fascinated by more
contemporary and classic
Trying out experimental angles,that are not so ordinary.
What makes a beautiful
image that is has mood
It can be an image of anything in the world.
—
Target
Daily Users

14. Design is
about living in
the present—
style is about
living in the
past

15. —Strengths
Permanently
questioning the
skill of industrial
designer’s role
The two decided to strenght forces and by permanently questioning the
industrial designer’s role in a society surrounded by objects, they try to
provide elements to respond to it.

16. $3,531
Handy Motione
$4,586
Modular Kitz
$6,750
Mask Designa

17. Modular Kitz
Minimalism Photography Camera
Modular Kitz features a monochromatic interface
that avoids the over-stimulation of a flashing, full-
colour screen and a software package that unifies
all application-scattered exchanges into
straightforward photography.
Price
$4,586

18. —Milestones
Audience is passionate
and creatively engaged.
Jun 28, 2024
Steadily built up a world
diverse readership.
Dec 02, 2025
Work with forward-
thinking global brands.
Sep 12, 2026
The most captivating
from emerging talents.
Jan 15, 2027
2027202620252024

19. The dream
minimalist team
Branding Specialist
Samuel Jefferson
@Samuel_J_Designs
Product Designer
Danny Watkins
@DannyWatkins

20. Product Designer
Danny Watkins
@DannyWatkins
I was trained as an architect and industrial designer in
Denmark and the Netherlands. I’ve always worked
within furniture and lighting design.
Projects Completed
28

21. 72%
Use this slide to show a major stat. It
can help enforce the presentation’s
main message or argument.

22. Dialogue between
the machine, the
computer, and us

23. The main change for the season is the
material and build that from scratch.
Push boundaries
on the material
and also show
statement

24. 75%
business to business
$8,965k
the brand and the label
91
different specialists
"we work for clients or we do collaborations with other brands"

26. The process is sometimes less complex.
So it’s all about going
back and forth between
the elements process
Functionality and materials are more important.
We work with the
biggest brands in the
world super seriously

27. What will
happen after
this year?
From the start, the ultimate goal was to create a label that we would love as
customers, something that would make us proud.
With true quality, there is no need to
embellish with useless over-design!

28. Concept
The way people live is
evolving quite fast.
Function
Definitely starts with
performance for function.
Deliverable
All this represents the
character of what we are.
We try to create more
big resolved design
solution that into
people in urban

29. We reached out to Symplr because their approach to
design is not confined by what architecture or retail
stores should be in a traditional sense. By working with
them we learned a lot about how we could express
ourselves in a physical environment.
The team of Symplr came to Bali and I showed them
around and showed them how we do things. We went
hiking. Which was kind of strenuous. But it was
important to communicate where we are coming from.
So they came up with this carving technique that they
are very good at. And we picked a material that would
be great for us. The most interesting aspect for me was:
three walls that look V-shaped from a bird’s eye view.
It is amazing
really see some
people adhere
to aesthetic
working on
shapes
Product Designer
Danny Watkins

30. Malleable Materials
Keeping always simple
The organic shapes are born from the
creative hands-on process that is the
foundation of my work. I handcraft all
pieces and then sculpt them to hug the
body. My current collection is more a
reflection of my vision at this moment in
time.

31. Design principles
constant process
It all began with lamps, illuminating
the room offer now filling with
furniture and objects accompanying
or sitting on said furniture. Every
piece references and compliments.

32. How We Work
Branding should be the result of pre-
planned actions. Writing them down
and giving them some time to grow.
#1 Ask some real questions
You can build a brand and its identity
in many ways. If you decide to put a
person, we call it a personal brand.
#2 Who/what? Brand type

33. The next stage of branding is to set
the identity of your brand or what
kind of brand you would like to be.
#4 Identity is not image
While building up your brand, it’s
good to plan all visuals carefully. After
all, it’s the thing that start branding.
#5 Consistent identification
Having defined needs, you may want
to take a look at where your product
has been and where you want it to go.
#3 Offer and audience

34. So now you’ve got a plan, identity &
visual identiy. It’s about time to start
selling, but no one will buy. Why?
#6 Maintaining awareness
Set your goals and build your brand
Many companies dream of having an
extraordinary product.
#7 Reach the reachable
That's it!

35. 1 Business goals and brand personality $ 10,000
2 Market and user research $ 20,000
3 Visual elements of brand $ 30,000
4 Corporate brand style $ 40,000
5 A style guide $ 50,000
TOTAL $ 150,000
Budgeting
Each step should be well-thought, based
on the needs of the target audience and
business goals.

36. up to 20 team member
100 hours/week
coffee & snacks
mail & package handling
Premium
$5,000
up to 50 team member
300 hours/week
coffee & snacks
mail & package handling
Enterprise
$7,000
up to 10 team member
40 hours/week
coffee & snacks
mail & package handling
Starter
$3,000

37. Break Time
The time is enough, you can have a few breaks.

38. 100%
70%
90%
50%
Brand messaging
Consistent messaging customers.
Cohesive visual identity
Establish the visual identity brand.
Build a solid home base
Digital storefront for your company.
Company-wide integration
The way your products packaged.

39. Towards shapes and forms
Success doesn’t always synchronise with the best
designs. Successful sustainable designs also need some
time on the market to be recognised. Expanding the
brand and trying more.

40. Rosemary Jensen
"Incredible... Very amazing!"
Kara Cox
"Radical! Never seen before..."
Francis Newman
"I am speechless."
Leroy Obrien
"Cool! Very cool!"

41. PPTX Association
International Design Award
2027
“Winning isn't everything, it's the only thing.”
United Nationalities
Members Choice Award
2026

42. Timeless
and useful
Discover
Learn about the customers
you want to attract.
Design
Begin the exploration of
visual concepts and designs.
Deliver
Develop the tactical
marketing pieces to launch.

43. Los Angeles HQ
los.angeles@symplr.co
1
London Studio
london@symplr.co
2
Jakarta Studio
jakarta@symplr.co
3
1
3
2

44. Living a minimalist life & the fundamental inspiration
Minimalism plays a huge role in helping me clear my schedule of things.

45. We would love as customers, something
that would make us proud
Focus on simplicity, honest materials & function.

46. —Partners

47. Understated approach to
design places the focus
on the uniqueness of
each individual
Pleased by the minimalist aesthetics, it frees the mind.
Values influence how we go about
crafting our products
Defining a process to create with the highest detail.
Idea of luxury starts with sourcing the
finest, highest grade, all materials
Perform at their best when used for the right products.
Luxury is defined by independence, the
ability to stir away from flashy brands

48. —
How to
reach us 3032 Red Maple Drive
Los Angeles, CA 90071
323-360-0813
@symplr
hello@symplr.co
symplr.co

49. Just scan
this code!
symplr.co
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