Get Social and Get Results - originally delivered as a webinar on 1/28/2010 for Jobvite

1. Shake Up Your Recruiting Strategy in 2010
Get Social and Get Results
Laurie Ruettimann, SPHR

2. Your Presenter: Laurie Ruettimann, SPHR

3. Today’s Discussion
Agenda
 Overview of Social Recruiting
 Current HR/Social Media Landscape
 Dissect Social Recruiting Myths
 Discuss Metrics, Narratives, and Folk Tales
 Look at Best Practices of Social Recruiting
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4. Get Social: Social Recruiting 101
―Social recruiting is when companies and
recruiters use Facebook, LinkedIn, Twitter and
and other social media sites to source and recruit
candidates for employment.‖
– Alison Doyle, About.com Guide to Job Searching

5. Get Social: Social Recruiting 101
 Recruiting Metrics
 Creating Social Recruiting Strategy
 Social Recruiting from 30,000 Feet
 Social Recruiting 101
 Tweets, Blogs And Widgets, Oh
My: Web 2.0 for Recruiters
 How Job Seekers Use Social
Media

6. Social Media Landscape: The Conversation Prism

7. Get Social: Dissecting Social Recruiting Myths in HR
A Facebook profile will not transform the shy recluse into a social
butterfly. You are not going to transform your company into a high-
performance recruiting engine nor a popular place to work by merely
creating a company Facebook profile or an active Twitter account.
–Dan Finnigan, CEO of Jobvite

8. Get Social: Dissecting Social Recruiting Myths in HR
 Social Recruiting is a strategy that just uses LinkedIn, Twitter, Facebook,
and Google.
 Young kids will work for you if you have a flashy website and they can
access Facebook at work.
 Social Recruiting ROI is measured in money.
 You need to hire consultants to help you get this right.

9. Get Results: Metrics, Narratives, and Folk Tales
"I always tell people, if we have a good
quarter it's because of the work we did
three, four and five years ago. It's not
because we did a good job this quarter.‖
- Jeff Bezos, Newsweek

10. Get Results: Metrics, Narratives, and Folk Tales

11. Get Results: Metrics, Narratives, and Folk Tales
 Not Everything That’s Important
Can Be Quantified
 How to Measure Social Media ROI
for Business
 4 Ways to Measure ROI + Metrics
of Social Media Recruiting...
 When it Comes to Evaluating a
Social Media Recruiting Strategy,
Consider the Non-Linear Benefits

12. Get Social & Get Results: Social Media Landscape & Best Practices
 Clear Link Between Corporate
Brand and Employment Brand
 Interactive and Mobile-Friendly
Career Websites
 Socially Integrated Career Sites
 One-Click Job Referrals
 Enhanced Role Profiles
 Employee Testimonials
 Authentic Employee Twitter
Accounts
 Video Blogs
 Recruiters/Sourcers in Social
Media Communities

13. Get Social & Get Results: Social Media Landscape & Best Practices

14. Get Social & Get Results: Social Media Landscape & Best Practices

15. Get Social & Get Results: Social Media Landscape & Best Practices

16. Get Social & Get Results: Social Media Landscape & Best Practices

17. Get Social & Get Results: Social Media Landscape & Best Practices

18. Get Social & Get Results: Social Media Landscape & Best Practices

19. Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results
 You can do it.
 Social recruiting is a competitive advantage for Human
Resources departments.
 The HR/social media landscape is fluid, dynamic, and bigger
than Facebook and Twitter.
 Myths and assumptions abound—so test, challenge, and
validate.
 Metrics tell a story. Understand what you’re asking and why.
 Learn from the best. Don’t recreate the wheel.
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20. Stay Connected on Social Media Sites
 www.jobvite.com
 www.twitter.com/jobvite
 www.facebook.com/jobvite
 www.punkrockHR.com
 www.twitter.com/punkrockHR
 www.facebook.com/PunkRockHumanResources
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