Basics on Perfumes & a look at some famous Celebrity Perfumes

1. Perfumes – Celebrity Impressions

2.  Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives & solvents
used to give out a pleasant scent
 Perfumery, as the art of making perfumes, began in ancient Mesopotamia & Egypt
 It was further refined by the Romans & Persians
 Perfume, in its strictest sense, is a blend of fragrant oils diluted in a high-grade alcohol
 Concentration varies from about 15—40 % oil, alcohol being about 90—95 % pure

4. Lemon
Ylang-ylang
Vanilla
Bergamot
Lavender
Oak moss
Sandalwood
Lily of the Valley
Gardenia
Peony
Patchouli
Frankincense
Neroli
Jasmine
Tube rose
Orris
Violet
Main Perfume
Flowers & Plants

5.  Fragrance types reflect the concentration of aromatic compounds in a solvent
 Intensity & longevity of a perfume is based on concentration, intensity &
longevity of aromatic compounds, or perfume oils used
 As percentage of aromatic compounds increases, so does intensity & longevity of
the scent
 Common types of Fragrance & their percentage of aromatic
compounds
 Balm around 1-5%
 Eau de Cologne around 3-5%
 Eau De Toilette around 5-15%
 Eau de Parfum around 10-20%
 Parfum around 20-40%

6.  Compounds that contribute to top notes are
strong in scent
 Very volatile, & evaporates quickly
 Middle note compounds form the heart or
main body of a perfume
 Lasts about 10 to 60 minutes
 Base & middle notes together are the main
theme of a perfume
 Long lasting fragrance
 Perfumes have 3 fragrance notes which unfold over time
 They are created carefully with knowledge of evaporation process of the perfume

7.  Celebrity scents might not reflect the actual smells of our favorite stars
 They often represent a connection to celebrities
 Celebrity fragrances are getting more popular
 Companies like Coty, Elizabeth Arden & Avon like to partner with celebrities on
new fragrances because they are great marketers
 Great way to reach younger consumers
 Celebrities are often in the spotlight & they come with built-in fan bases
 Celebrities can also use their fan base to cheaply spread the word about a scent
Eg: When Rihanna launched her Re’l Fluer perfume in February she put out a 1 minute
video that reached her 4.5 million Twitter followers & 30 million Facebook fans

8.  Cristiano Ronaldo has already conquered the worlds of sports & fashion
 The football star has once again expanded his empire, this time into the perfume
industry
 His debut fragrance Cristiano Ronaldo Legacy was recently launched in Madrid
 Available as 30, 50 & 100 ml Eau de Toilette with an accompanying cosmetic line
 Fragrance Notes:
 The perfume opens with a refreshing combination of bergamot, cinnamon,
green apple & lavender
 Luxury accords of orris root, cedar, peony & violet form the
heart along with aromatic tones of rosemary & sage
 Rich base contains exotic patchouli, ambergris & smoked
vetiver, which gives the fragrance a touch of mystery

9.  Eau de Parfum with floral overtones for women
 Scent was launched in 2012 created by perfumer Stephen Nilsen
 Truth or Dare has fast become a favorite among women
 Iconic scent that relates to the modern & confident women
 Contemporary reinvention of a classic & robust signature white floral fragrance
 Madonna has been daring & encapsulated the duality of human nature in one
perfume
 Truth or Dare represents the battle that humans face & that coexists in us all
 Fragrance Notes:
 Top notes are gardenia, neroli & tuberose
 At the heart of the fragrance lies the scents of jasmine, white lily petals &
benzoin tears
 Smoldering base of the fragrance are extracts of vanilla, amber & sensual musk

10.  Signature perfume by Elizabeth Taylor
 Launched in 1991, created by Olivier Gillotin & Carlos Benaim
 Classic & timeless sheer floral perfume
 Favorite among women, especially among those who admired Taylor’s
professional achievements & philanthropic works
 Elizabeth Taylor’s White Diamonds has earned a cool $1 billion
 Success of Elizabeth Taylor's fragrance has motivated many other celebrities to
launch their own perfumes
 Fragrance Notes:
 Top notes are aldehydes, bergamot, neroli, orange & lily
 Heart unites the classical trio, violet, rose & jasmine,
complemented by ylang-ylang, Egyptian tuberose & narcissus
 Base notes of oak moss, patchouli, musk, sandalwood & amber

11.  Surprise comes in a glass flacon wrapped in black, pink & golden ribbons
illustrated on the body & the outer carton, like a gift expecting to be unwrapped!
 Released in 2011
 The scent accentuates positive emotions & joy
 Has elegant & sensual notes, creating a sensual fragrance with an unexpected
exuberance
 Floral-fruity notes are light & have positive vibrations & provide a unique blend of
luminous fruity & fine floral accords
 Fragrance Notes:
 Top Notes of mandarin, pink pepper & pear
 Middle Notes of Rose & magnolia, mimosa, lily of the valley & sunflower
 Base Notes of benzoin sandalwood, vanilla, tonka bean & musk

12.  Launched by the designer house of Donald Trump in 2012
 Classy masculine fragrance housed in a simple bottle
 Spicy woody scent that is very pleasing & always classy
 Aim to impress when you wear Success for men whether you're dressing for
office or playing the field
 Success succeeds at enhancing your image no matter the occasion
 Fragrance Notes:
 This accomplished fragrance strategically combines prosperous notes of
Juniper, Red Currant & Coriander
 Mid notes include Geranium, Ginger & Bamboo Leaves
 Base notes are Vetiver, Tonka Beans Birch Wood & Musk

13.  Spray perfume 15-25 cm from your skin instead of rubbing it, to distribute odor
evenly & maintain original scent
 Best places to apply your fragrance are pulse points of your body to last longer
 Moisturize skin before applying fragrance, it last significantly longer on oily than dry
skin
 Spray little perfume on your hair brush & run it through your hair for perfumed hair
 Store your fragrances in a cool & dry place, away from direct sunlight
 Choose intense base notes for longer lasting perfumes . E.g.: patchouli,
vanilla, frankincense, pine, cedar, etc.

14. Images are for representation purposes only