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HoverAds
turn keywords into brand ambassadors


                                      HoverAds
    Contextual browsing               Contextual advertising
    for websites                      for marketers
  hover.in allows portals & blogs to show contextual content when
  readers hover over keywords and phrases within the article
  HoverLeads allows marketers to drive lead-generation

  HoverAds allows custom-shaped & regular CPM ad-units
                        As seen circa August 2010 in
Why in-text makes sense
At the confluence of contextual browsing & advertising

       while users are reading & engaged with content




                        contextual        browsing



Capturing intent in the TG          ads
                                                        'Kw to Brand' recall
Hover over targeted kws
Brand: Sikkim Manipal, 2 Million hovers tied to edu words




                    while users are reading & engaged with content
Seamless Call-to-action
Brand: Symbiosis, 100+ leads per day + facebook likes




           Results in “kw” to brand recall eg: Education = Your Brand
CPM or CPL campaigns
Over 30-40 edu/career + news portals, TG: 18-25 yrs




          Eg: when any City is mentioned, show a local deal
CPM or CPL campaigns
Over 30-40 edu/career + news portals, TG: 18-25 yrs
Custom Shaped Hoverads
CPM ad-units showcasing brands like never before
TG : 18-25 yrs Indians
Educational-Career Portals + Others based on campaign

   http://indiaeducation.net         Edu-career contd.
   http://maharashtraeducation.net   http://freshersworld.com
   http://puneeducation.net          http://jntuworldportal.blogspot.com/
   http://delhieducation.net         http://admissionnews.com
   http://tamileducation.net         http://globalshiksha.com
   http://mumbaieducation.net        http://managementparadise.com
   http://upeducation.net            http://indicareer.com
   http://rajasthaneducation.net
   http://keralaeducation.net        News
   http://adhraeducation.net         http://oneindia.in
   http://haryanaeducation.net       http://expressindia.com
   http://westbengaleducation.net    http://dinamalar.com
   http://andamaneducation.net       Business
   http://hyderabadeducation.net     http://businessworld.in
   http://pondicherryeducation.net   http://financialexpress.com
   http://bangaloreeducation.net
   http://chandigargheducation.net   Our Focus
   http://uttaranchaleducation.net   Until march 2011 → edu-career portals
   http://meghalayaeducation.net     March – August → finance & auto
                                     Aug – Dec 2011 → others
Running a campaign
Dashboard to add kws & creative, pause/edit, see reports




Or ask your media planner to get in touch
FAQ's
for marketers,media planners to run a campaign on Hover
➔   What kind of campaigns can Hover run ?
CPM and CPL starting at Rs. 100/- .


➔   What kind of ad-units does Hover serve ?
Form-based banners, Custom-shaped ads ( 200x200)
Display banners ( 100x80 img & text, as on Facebook )


➔   How many impressions,leads can I expect?
Typically a million impressions or 1000's of leads / campaign


➔   On what portals ? What audiences ?
We currently run on 30-40 edu-career portals with TG of 18-25
HoverAds
turn keywords into brand ambassadors



                           Thanks.

   Contact     Bosky (+91 9767644631) or Arun ( +91 9822575676)



   Bhasker Kode aka Bosky                     Arun Prabhudesai
   CEO, kode@hover.in                             arun@hover.in
   Hover Technologies Pvt. Ltd
   Pune | Mumbai | Delhi | Bangalore               http://hover.in

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Hover for Publishers and advertisers

  • 1. HoverAds turn keywords into brand ambassadors HoverAds Contextual browsing Contextual advertising for websites for marketers hover.in allows portals & blogs to show contextual content when readers hover over keywords and phrases within the article HoverLeads allows marketers to drive lead-generation HoverAds allows custom-shaped & regular CPM ad-units As seen circa August 2010 in
  • 2. Why in-text makes sense At the confluence of contextual browsing & advertising while users are reading & engaged with content contextual browsing Capturing intent in the TG ads 'Kw to Brand' recall
  • 3. Hover over targeted kws Brand: Sikkim Manipal, 2 Million hovers tied to edu words while users are reading & engaged with content
  • 4. Seamless Call-to-action Brand: Symbiosis, 100+ leads per day + facebook likes Results in “kw” to brand recall eg: Education = Your Brand
  • 5. CPM or CPL campaigns Over 30-40 edu/career + news portals, TG: 18-25 yrs Eg: when any City is mentioned, show a local deal
  • 6. CPM or CPL campaigns Over 30-40 edu/career + news portals, TG: 18-25 yrs
  • 7. Custom Shaped Hoverads CPM ad-units showcasing brands like never before
  • 8. TG : 18-25 yrs Indians Educational-Career Portals + Others based on campaign http://indiaeducation.net Edu-career contd. http://maharashtraeducation.net http://freshersworld.com http://puneeducation.net http://jntuworldportal.blogspot.com/ http://delhieducation.net http://admissionnews.com http://tamileducation.net http://globalshiksha.com http://mumbaieducation.net http://managementparadise.com http://upeducation.net http://indicareer.com http://rajasthaneducation.net http://keralaeducation.net News http://adhraeducation.net http://oneindia.in http://haryanaeducation.net http://expressindia.com http://westbengaleducation.net http://dinamalar.com http://andamaneducation.net Business http://hyderabadeducation.net http://businessworld.in http://pondicherryeducation.net http://financialexpress.com http://bangaloreeducation.net http://chandigargheducation.net Our Focus http://uttaranchaleducation.net Until march 2011 → edu-career portals http://meghalayaeducation.net March – August → finance & auto Aug – Dec 2011 → others
  • 9. Running a campaign Dashboard to add kws & creative, pause/edit, see reports Or ask your media planner to get in touch
  • 10. FAQ's for marketers,media planners to run a campaign on Hover ➔ What kind of campaigns can Hover run ? CPM and CPL starting at Rs. 100/- . ➔ What kind of ad-units does Hover serve ? Form-based banners, Custom-shaped ads ( 200x200) Display banners ( 100x80 img & text, as on Facebook ) ➔ How many impressions,leads can I expect? Typically a million impressions or 1000's of leads / campaign ➔ On what portals ? What audiences ? We currently run on 30-40 edu-career portals with TG of 18-25
  • 11. HoverAds turn keywords into brand ambassadors Thanks. Contact Bosky (+91 9767644631) or Arun ( +91 9822575676) Bhasker Kode aka Bosky Arun Prabhudesai CEO, kode@hover.in arun@hover.in Hover Technologies Pvt. Ltd Pune | Mumbai | Delhi | Bangalore http://hover.in