Purechannels is a marketing partner that provides strategic and operational channel sales and marketing services. They help companies optimize their channels through developing channel strategy, recruiting and engaging partners, driving partner growth through marketing, incentivizing partners through rewards programs, managing partner relationships, and facilitating partner communications. They have experience in various industries like IT and have successfully helped companies like SHL, Steljes, and Trend Micro strengthen their channel partnerships.
5. How to optimise your channels purechannels services Your channel objectives
6. Channel Strategy Channel Strategy Building the optimal channel through research, analysis and planning CHANNEL STRATEGY services from purechannels: • Strategic business & route-to-market review, assessment & channel structure planning • Profiling and mapping of key target markets and competitors • Financial / Point Of Sales (POS) transactional sales analysis • Partner research and focus groups • Channel business and marketing plan creation How purechannels helps you… your channels
7. Channel Development Channel Development Developing your channel through partner recruitment, engagement, enablement, sales process management & closure CHANNEL DEVELOPMENT services from purechannels: • Highly specialised and volume partner recruitment and engagement • Partner enablement through training, sales and marketing support • Pipeline development through account management and knowledge transfer • Partner programme creation, launch and management How purechannels helps you… your channels
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14. purechannels recruited over 300 partners for SHL in less than 3 months Some of our work: SHL
15. What they said… “ Even though we are in a niche market and the recruitment sector was new to us, purechannels immediately understood our objectives and helped to shape our vertical proposition in a very short space of time. We had a tight deadline and they worked brilliantly with our existing suppliers to manage a recruitment campaign which has resulted in nearly 300 new partners for us in around three months.” Sarah Bishop, Marketing Manager, SHL Some of our work: SHL
16. We generated 310 new partner leads in 20 days Some of our work: Steljes
17. What they said… “ The expertise, energy and skill of the purechannels campaign managers and in-house telemarketing team are second-to-none. From the outset they fully understood our business and its needs, and armed with that knowledge generated lead after lead after lead. Using integrated direct marketing tactics, this partner recruitment campaign has achieved staggering results, which are now converting into fruitful returns for our business. Sally Mortimer, Channel Marketing Manager, Steljes Limited Some of our work: Steljes
18. We created a new Partner Locator Tool using real-time data Some of our work: Trend Micro
19. What they said… “ With an inherent understanding of our business processes, purechannels took our brief and delivered beyond it in a very short space of time. Our new partner locator tool not only delivers clear, accurate and valuable partner information to the end user community, it also enables end users to find their most suitable partner very quickly and simply, which ultimately means new sales of Trend Micro products are more likely to be realised.” Karen Holland, Senior Manager, Partnership Programme Office, EMEA, Trend Micro Some of our work: Trend Micro
20. Thank you! For more information, contact Olivier Choron 01424 774925 / 07876 472461 [email_address]
Notes de l'éditeur
Identify which partners best address the needs of both you and your customers Calculate channel profitability for existing and potential partners and markets Build, segment and plan resources for a channel structure that achieves your objectives Evaluate, re-launch or develop effective no-nonsense partner programmes Understand the key motivators and needs of your target partners to build a channel proposition
Free your sales resources from channel development tasks Reduce your overheads through an outsourced channel development model Reach and engage with those ‘hard-to-reach’ partners and enter new sectors such as the illusive SMB market Provide your partners with training, on-going support, sales qualification, negotiation, and pipeline closure
Create measurable and effective lead generation campaigns Maximise the use of your channel marketing funds Drive partners to effectively market your company Implement and manage ‘closed-loop’ campaigns
Make your partners more loyal Create focus within your partner base Gain mindshare amongst your partners Reduce your loyalty scheme administrative costs
Intelligently manage thousands of partners in multiple locations Deploy effective lead distribution and deal registration systems Manage your ‘unmanaged channels’ Minimise channel conflict Create and utilise intelligence-based partner profiles Build and integrate an effective PRM strategy and solution
Identify exactly what your partners want to hear Create a two-way interaction with your partners Influence your partners in the right direction Reach your partners with the most appropriate medium Optimise your online presence to reach your target audience