Pure Matters puts your health and wellness first and foremost, insisting on supplements and vitamins crafted from the most wholesome, natural ingredients. Each formulation is perfectly balanced and tested to the standards of our company's century of pharmaceutical heritage.

1. BECAUSE
PURE
MATTERS

2. ALL-NATURAL,
WHOLESOME
VITAMINS,
MINERALS AND
SUPPLEMENTS

3. purity
epic
It began over a hundred years ago in 1885
in Paris, when our founder, Abel Besins,
created an internationally successful
tonic and instituted a heritage of purity.
Five generations later and Pure Matters has
taken up Abel’s mantle, applying the research
and innovation into creating flawlessly pure,
100% natural healthcare products.
CIRCA

4. HISTORY OF TONICS
The essential wisdom of tonics is as blood, and counteracting the negative
down-to-earth as the roots, herbs, seeds, effects of mental or physical strain,
vegetables, fruits, and berries inadequate diet and rest, and
used in their preparation. Preventive environmental toxins....
medicine is still the best cure. Tonics help – Courtesy, Bonnie Trust Dahn of Ecosalon
keep us in a state of health by magazine “The History of Tonics”
strengthening the immune system,
stimulating circulation, restoring energy,
aiding digestion, nourishing the

5. Our bodies and our lives
are the product of what
we put into them. Pure
Matters insists on only
pure, natural ingredients
proven to enhance your
quality of life so you can
stay healthy, amazing
and full of joy!

6. Drawing on our heritage of research and innovation,
our mission is to provide pure and balanced solutions
using wholesome, natural ingredients, proven to
enhance the quality of your life.
promise our
reliable | trustworthy | simple | responsive | informative

7. SCIENTIFIC
ADVISORY BOARD genius
pure

8. Amy Fitzpatrick, RD
Dr. Shyam Parikh
Amy Fitzpatrick MS, RD is a Dr. Shyam Parikh is a licensed
Dr. Marc Meyers registered dietitian with more pharmacist with over a decade
Dr. Alan Cutler than a decade of experience of experience recommending
as a nutrition expert, media pharmaceutical and
consultant, published author, nutraceutical treatments for his
and speaker. She’s passionate patients. He loves educating
about helping people patients on the range of
understand the link between nutrition and therapy options available, as well as helping
disease prevention. Amy is a member of the them find solutions that improve the quality
American Dietetic Association. Read Full Bio of their lives. Read Full Bio
SCIENTIFIC
Amy Fitzpatrick MS, RD Dr. Shyam Parikh
Registered Dietician Lic. Pharmacist, Ascend Therapeutics
ADVISORY BOARD
Dr. Marc Meyers has over Dr. Alan Cutler, Ph.D. is
20 years of experience a published author and
developing and launching Principal of his own
innovative products in the pharmaceutical development
dietary supplement industry. consulting company.
Dr. Meyers is credited with Previously, Dr. Cutler was
having over 35 patents Vice President of R&D and
in new ingredients, new technology, and CSO at Three Rivers Pharmaceuticals. Prior
finished product applications and lectures to that, he was Senior Director of R&D at
on nutraceuticals, functional foods, and Ascend Therapeutics. Dr. Cutler also spent
dietary supplements. Read Full Bio many years at 3M. Read Full Bio
Dr. Marc Meyers Dr. Alan Cutler
Educator, Supplement Innovator Consultant, Scientist, Author, Educator

9. There is only pure
Purity is not relative; something is either pure
or not pure.
Our commitment to purity drives us to deliver the most rigorous quality control procedures,
unwavering adherence to accuracy, and the best ingredients possible … always.

10. Our products contain Certified Hoodia Sustainable Krill Oil,
whole, natural ingredients Gordonii from
Southern Africa’s Potent green
derived from krill found
in the depths of the
from high quality sources. Kalahari Desert tea leaves Antarctic Ocean.
To ensure quality and efficacy, we use
pure
Lactowise®
sources
Carnipure™
patented, researched ingredients OptiMSM® AHCC®
wherever possible. BioCell Collagen II ® ChromeMate®
Forslean® BioPerine®
FloraGLO® Neuromins®
Carnishield®

11. pure GOODNESS
We promise each product is exactly what
we say it is. What’s on the label is what’s
in the bottle. Free from fillers, additional
flavors, scents, preservatives, artificial
sweeteners and colors. Other companies
may add these as blending agents to
dilute their active ingredients.
We don’t. We’re pure.
You have a variety of nutritional needs.
So, many of our products are vegetarian,
vegan and gluten free. We are working
on kosher and organic certifications. Our
products are formulated to avoid common
allergens, sugar and preservatives. We
refrain from using magnesium stearate
and use only natural colors, sweeteners,
flavors and coatings.

12. WE ARE TRANSPARENT,
EVEN IF OUR BOTTLES AREN’T
THE CLEAR TRUTH
We want to be the most transparent provide everyone the tools they
and holistic source for wellness and need to unlock their unique potential.
performance products available And yes, we use amber glass
to you. Our standards are higher bottles with UV protectant to reduce
than any imposed by third party harm from outside contaminants
regulation. And our research and and air, extending the shelf life and
testing are credible, extensive and freshness of our products. Plus,
rigorous. We believe, when natural they’re recyclable. Kind of makes you
science is supported by easily wonder why everyone isn’t doing it.
accessible information, we can

13. pure, YOU’RE
PURE CHOICES
The products we carry were selected to have the greatest
impact on your individual, overall health and wellness
needs. Men and women have different nutritional needs.
And children have their own unique requirements as well.
Whether you’re dieting or training; seeking a better night’s
sleep or lowering your blood pressure, Pure Matters has a
nutritional supplement for your lifestyle.
Allergies Joint and Tissue
Anti-Aging Hormone Balance
Anxiety Mental Health
Beauty and Skin Care Multi-Vitamins
Blood Sugar Support Pain Management
Bone Health Senior Health
Energy and Endurance Sleep Aids
Essential Fatty Acids Stress
Heart Health Vitamins A-Z
Immunity Weight Loss

14. Sarah Ruth James Audrina
-- 38-Year old family -- 62-year old, history of -- 41-year old personal -- 52 and single,
manager, “yoga mom” cancer, but healthy trainer and athlete -- Beauty concerns
-- Mother of 3 -- Achy joints have slowed -- Healthy eater; eats -- Clothing buyer with
-- Part time graphic her down every three hours great interests in
designer -- Mostly Vegan -- Advises clients and outward appearances
-- Likes Natural and -- Concerned about issues friends on health and -- Interested in diet
Organic Foods brought on by age and fitness supplements and
-- Supplements for kids mildly depressed -- Interested in anti-aging products
who don’t eat fruits and -- Looking for solutions as performance -- Some concern about
vegetables well as connection with enhancement and joint menopause and bone
others who share her strength health
concerns

15. GlucoChon MSM Krill Oil Complete Biotic
A joint support product that Sustainably sourced omega-3 Shelf-stable pre and probiotic
works as hard as you do powerhouse from the Arctic blend for ultimate digestive and
immune support
Rest Easy Kids Sugar-Free Multi- Kids DHA Omega Gummies
An herbal alternative to Vitamin Gummie Great-tasting fish oil gummies
prescription sleep aids, fall Yummy foundational to support little minds
asleep fast, awake refreshed formula for the kiddos
Enliven with 5-HTP
Herbal blend to boost mood

16. Sample and See the Difference
Free samples make sense.
Nothing communicates
the efficacy and quality of
our products as effectively
as a sample.
We offer
free
samples of
a variety of
products.
Distributed online and off,
we are currently expanding
our sampling program and
are always looking for new
distribution partners.

17. We hold ourselves to a higher standard
At Pure Matters, we’ve always understood the importance of testing,
dosing and control processes, because you shouldn’t have to worry
about the quality of your nutritional supplements. We guarantee every
formula has met strict requirements for both potency and purity.
With a heightened understanding of standards, testing, dosing and
control processes, we maintain the highest quality control procedures.
From raw ingredients to finished product, we test for identity, purity,
strength, and composition.
Our facilities are NSF Good Manufacturing Practices (GMP) certified,
meaning we adhere to specific guidelines for production.
Our standards extend beyond our products to our packaging. We
are concerned about our ecological impact on the Earth and strive
to maintain eco-friendly standards. Where possible, we use recycled
materials, as seen in our bottle caps and packing paper. Plus, 100% of
the materials in our shipments are recyclable.
Our commitment doesn’t end with our packaging. We’re a certified
Green Shipper with greenshipping.com, meaning we purchase carbon
offsets for our domestic shipments, essentially making our customer
shipments carbon-neutral.

18. pure GUARANTEE
WE’RE COMMITTED TO
PROVIDING THE HIGHEST
QUALITY PRODUCTS BASED
ON SCIENCE AND TESTING.
BUT, IF FOR ANY REASON
YOU’RE UNHAPPY WITH ONE
OF OUR PRODUCTS, SIMPLY
RETURN IT FOR A FULL
REFUND OF THE PURCHASE
PRICE. WE WILL GLADLY
ACCEPT RETURNS OF
PACKAGES, NO QUESTIONS
ASKED, WITHIN A FULL YEAR
OF THE SALE DATE.

19. Our Products- Our supplements Our Promise- What we say is in the Certifications- We’ve taken
are the highest quality with no bottle, is in the bottle. the time to earn a Better
hidden ingredients or fillers. We Business Bureau A+ Rating
avoid common allergens, sugar Our People- We’re just like you – and our facilities are
and preservatives and refrain moms, dads, brothers, sisters, friends NSF GMP certified.
from using magnesium stearate. who want to be as healthy and active
We use only natural colors, as possible for as long as possible. Security- We are
sweeteners, flavors and coatings. committed to keeping your
Pure Guarantee- We accept all transaction secure by
Our History- We hold ourselves returns up to one year after using VeriSign and Paypal.
to a higher standard. Our purchase. No questions asked.
products are backed by over
100 years of commitment to
research and innovation. lves
e pride ourse
CO ME FIRST – W
CUSTOMERS tomer service
. At
on providing excellent cus ents anticipate
9, our friendly ag
800-326-829 olution is their ht.
your needs and quick res delig
surprise and
#1 prio rity. We aim to

20. pure BUZZ
TO BE SELECTED AMONG THE BEST IS AN ACHIEVEMENT WORTHY OF
PRAISE AND PERHAPS A LITTLE BRAGGING.
IT FEELS GOOD TO WIN.
Winner
2010 Webby Awards Official Honoree
Winner
2011 Brand New Award
Winner
2012 Addy Award for our logo
Our website was named a 2010 webby Our Brand Style Guide won a 2011 We received a 2012 Addy Award for
awards official honoree. This honor Brand New Award, a competition our Pure Matters logo. The American
signifies an outstanding caliber of design, organized by UnderConsideration, Advertising Federation ADDY® is the
usability, functionality and quality. Over celebrating the best identity work advertising industry’s largest competition
8000 entries were submitted! produced around the world. attracting over 50,000 entries every year
and honors creativity in advertising.
Press Outreach: Expanding our press efforts in 2012, with press releases and media tours

21. purely THE FACTS
There are more products, information, and services devoted to health,
wellness and longevity today than ever. As a consumer, to make the best
decisions, you need relevant and timely information you can really
use. No fluff, no filler. And while we know our products are the best you
can buy, we want to inform you as objectively and holistically as we can.
That’s why we’re constantly blogging, publishing, posting and providing
all the information you need to live, feel and be better.
FACEBOOK BLOG NEWSLETTER PROMOTIONS
They like us! They like us! Our Our dynamic and fabulous Our “What Matters” section Be sure to check out our “Try it
Facebook community is its own bloggers keep our audience features weekly top tips & advice Tuesdays!” Every Tuesday, Pure
center of gravity and provides engaged and entertained on everything from treating your Matters invites our facebook
some of the most useful and through frequent individual posts child’s cold or flu symptoms to friends to try one of our
timely health and wellness and “Ask the Bloggers,” a weekly healthy and delicious recipes for products … absolutely free!
information found anywhere feature where they weigh in on your soul.
online. everything from fitness trends to
their healthy habits.

22. purely ORIGINAL
A fresh, personalized and unique perspective on keeping it pure!

23. SPREAD THE WORD
P for Pure Matters
We love our abstract Pure Matters “P” and love
putting it out there on everything from t-shirts
to gift cards. We especially like associating
our “P” with useful, top-end equipment like
CamelBak® water bottles or high-tech running
gloves.
The “P” means quality.

24. pure
PARTNERS
It’s one thing to sell a better life; it’s
another to give people wanting a better
life the tools they need to be successful
at it. That’s why we created our Pure
Partners program. If Pure Matters
partners with your business or nonprofit
on an organizational level, we’ll happily
custom fit an employee wellness
program to your staff based on our
extensive knowledge of nutritional
supplements and your needs.
Working together, we’ll listen to your
requirements and design a solution to
help your team reach their goals.
We really are serious about helping
EVERYONE feel better.

25. pure
UBIQUITY
We are so excited about our incredible
products and super helpful resources
that we want to shout it from the
rooftops. We’ve chosen to partner with
key, influential publications and media
outlets to get the word out.

26. psst...
pura vida
At Pure Matters we know there’s
more to a healthy lifestyle than just
taking nutritional supplements;
there are the deeds to go along
with it. That’s why the Pure Matters
team lives the “pura vida”inside
our offices and out.
Whether we’re blogging
about wellness, running races,
participating in farmer’s markets,
speaking at health expos, doing
yoga or even meditating; we’re
committed to a pure lifestyle and
realize the pure life is way more
important than just selling pills.

27. FAN FEEDBACK: Many thanks...
Just wanted to write to tell you how I recently ordered 3 items from the website I just got my first order from your company
happy I am with your products. I came and received a free water bottle with it. I was yesterday and I am beyond impressed. Not
across your website by accident and so pleased at how quickly the package came to sound like a smart as_, but I’m not easily
I love it ! I initially ordered because it from my order date. Even more so I was impressed! The packaging was awesome,
was a free offer to try the product and pleasantly surprised at the care and attention the attention to detail was amazing, and
I loved it so I recently re-ordered. You to detail put in the packaging of my items. I felt like I was getting a gift from Prada
have a great website, easy ordering, I was so happy, it was like I was receiving a versus a vitamin company. Bravo. I will be
the packaging is great too! People are gift. Your customer service and quality check back, with a vengeance and you will see
so quick to complain when they are representatives really took the time to make me as a steady customer. Thank you for
unhappy, that I thought I would write a sure everything was in its place properly. As a being different and terrific! Wonderful
good email and tell you how pleased I new customer I thank you for making my first business model. Thank you for making
am. Thanks again. ordering experience wonderful. Thank you! my first ordering experience wonderful.
– Maria Anderson – Shanda Whitaker Thank you!
– Lori Mendelsohn Thomas

28. We have offices in Herndon, Virginia
and New York City.
For Press & Marketing inquiries, contact Koren Barwis For Business Development inquiries, contact Tony Pina
kbarwis@purematters.com tpina@purematters.com