1. Heliocare Oral Supplement
By Little Red Music Box

2. “ We are dedicated to provide the finest
range of sun protection products that gives
more confidence to consumers that faces
strong sun radiation on a daily basis ”
“Beauty build from
the inside”

3. To create awareness of brand and product
among 90% of the target audience. Create
knowledge and understanding of product
features and benefits

4.  Regular sunscreen users
 Supplementary vitamin pills users
 People whom are attracted to the features,
intended use for the whole family

5.  Demographic
• On basis of age: 18- 40 years old
• On basis of sex: All sex (Dinks)
• On basis of income: Middle to High
• On basis of social class: High
 Geographic
• Bangkok, Pattaya, Hua-Hin
 Psychographic
• Lifestyle: Trendy
• Interest: Beauty, Health

6.  Expert Opinion
 Viral Marketing
 Alliance Marketing

7. “The most flamboyant color on the planet! It's the color tied most this
fun times, happy and energetic days, warmth and organic products.
It is also associated with ambition. There is nothing even remotely
calm associated with this color. Orange is associated with a new
dawn in attitude”, (Psychology of Color)

8. The price of Heliocare Oral supplement will be
at 2,500 baht (including tax). Each package
contains 60 capsules, and the recommended
dose is two pills per day, which can be used
for one month.

9.  Product Bundling
 Loyalty Card

10. •Step One
- Register as a company with the ministry of
commerce to import the products

11. •Step Two
- Seek for Business partners to help increase brand
awareness

12. •Step Three
- Choose distribution channels for our products
• Using Drug Stores and Aesthetics Clinic

13. •Step Three
• Anti-Aging and Aesthetics Clinic
Why?
• Suits the Target market
• Concept of “Beauty from
the inside”
• Slows down the aging
process
• Higher end customers
• Price is not an issue

14. •Step four
- Negotiate with Watsons and Vitamin Club to
get the shelf space in the sun care section
• Create in store promotion plan
Why?
• 200 branches
• Accessible
• Membership card
• Biggest

15. •Step five
• Gondola Head location

16. •Step Six
• In store promotion

17. •Steps Seven
-Implements IMC plan to create
awareness
Below the Line
• Social media
 Facebook
to educate
 Instragram
review and viral
Above the Line
• Print ads 
Magazine

18. •Steps Seven
• Launching of the product
Simultaneously

19. • Providing samples for famous bloggers, and let
them write a review about it

20. • Steps:
Creatingwebsite Creating a FB-Page 
making connections between the
Heliocare Site and Target Customers

21. • Print ads  Magazine
(Beauty/ Fashion Related)
eg. Marie
Claire, Cleo, Elle, Lips
• Why LIPS magazine?
- fastest selling fashion
magazine on shelf
- top 3 fashion magazine in
Thailand
- social media such as
Facebook
- e-magazine on iPad

24. Average
Absolute Cost
Circulation
&
Rating
LIPS Magazine 1,500,000THB 70,000
Marie Claire 50,000THB 70,000
Elle 40,000THB 50,000
Social network
Bloggers (5
bloggers 2
packs each)
25,000THB

25. Activities Budget
Magazine 4,900,000THB
Social media 25,000THB
Total 4,925,000THB

26. • Use pulsing strategy by highly spend the budget during
February and March which is the most effective because
April is the sunniest month of the year
• The hottest month is March to May
• advertise before high season period and during high
season period.
• Advertising period  December 2012 to May 2013

27. • Revenue: 81,750,000
(No. of product sold* price per unit)(80x2500x15x6)+(150x2500x15x6)
• Fixed cost: 19,872,000
(No. of product sold* cost per unit)(80x960x15x6)+(150x960x15x6)
• Gross Profit : 61,878,000
• Variable cost (40%): 24,751,200
• Net profits: 37,126,800

29. • Look at our sales and compare it with the
sales forecast
• Dose our marketing campaign get direct
response from our target audience?
• Monitor and measure social media activities
and website traffic
• ROI, Net Profit/Loss